Tr?ndelag Reiseliv - Evaluering av internasjonale kampanjer 2013 og planer for 2014
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The document summarizes the results of a marketing campaign that used newsletters, tip-a-friend emails, and a campaign website to promote a competition. Over 7 million newsletters were distributed with a click-through rate of 28,551. Tip-a-friend emails saw over 18,000 sent with a click-through rate of 1,058. In total over 30,000 visited the campaign website from these sources and other sources. The campaign resulted in over 18,000 people registering for the competition and over 13,000 consenting contestants.
Tr?ndelag Reiseliv - Evaluering av internasjonale kampanjer 2013 og planer for 2014
- 2. Landing page (choose destination)
- 5. ¡±Thank you¡± page with video
- 6. Newsletter
- 7. Newsletters distributed: 7.252.398 Average list size: 1.208.733 Opened HTML newsletters: 855.327 Unique openings: 227.819 Click trough: 28.551 Newsletter distribution & impressions - Berlin Brandenburg region Total impressions (HTML): 867.301 Unique impressions: 239.107 Tip a friend emails sent: 18.446 Opened HTML invitations: 11.974 Unique openings: 11.288 Click trough: 1.058
- 8. Period: 04. july ¨C 20. august Visits on campaign site: 30.284 Sources: - Newsletters: 28.551 - Tip a friend: 1.058 - other sources: 675 Registered contestants: 18.477 Campaign Results Contestants with consent: 13.541