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EVAM_Streaming Analytics_v1.5

John Nikolaidis
John Nikolaidis

This document provides information about EVAM, a company that provides complex event processing and streaming analytics solutions. It discusses: 1) EVAM processes over 12 billion events per day for clients across various industries like telecom, banking, and media. It has over 30 enterprise installations across 8 countries. 2) EVAM's platform allows customers to visually design scenarios using a drag-and-drop interface to take real-time actions based on incoming event streams without needing extensive IT support. 3) The document provides examples of how EVAM has been used by clients for applications like fraud management, real-time offers, loyalty management, and analyzing click streams to improve customer experiences and business outcomes.

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Complex Business Event Processing with Real-Time Action S t r e a m i n g A n a l y t i c s
A b o u t U s
People: 30 Client installations: 30 Partnering with: Company history Our story 2006 2011 2015 2013 Founded Intellica Consulting Mission: Business intelligence & CRM Founded: EVAM Mission: Complex Event Processing First Large Scale CEP in EMEA: 60 employees 30+ international Installations Watched by Gartner Machine Learning 12 Billion Events/Day 03
04 EVAM in Numbers ENTERPRISE INSTALLATIONS 30 12BILLION EVENTS PER DAY 189MILLION END USERS 8COUNTRIES Our growth rate is directly related to our customers satisfaction
Our biggest deployments Billions of events processed Leading Global Bank Leading Turkish Bank 16 M Customers Largest Payments Platform Russia & CIS - 70 M+ Accounts Top Private Credit Card Issuer Russia - 4.1 M Cards Top News Portal - Turkey 1 B page views monthly Mobile Network Operator - Turkey 14 M 3G Subscribers 05
Our Clients Success across various verticals Telcos Banks Online Media 06
S t r e a m i n g A n a l y t i c s & C o m p l e x E v e n t P r o c e s s i n g
De鍖ning Event Streams Streaming Analytics 08 An Event is anything that happens, that can be reported. An Event Stream is a sequence of event reports arranged in some order, normally by time. EVENT STREAM SOURCES Where do you get your data? SOCIAL MEDIA HADOOP DIGITAL INFORMATION LIVE BUSINESS EVENTS DATA WAREHOUSE BUSINESS PROCESS
The Problem: Perishable Insights The value of time 09 Information Delivered Action Taken Data Captured Business Event Time Value Data Latency Analytic Latency Decision Latency Most of what happens inside a company is some new information comes in and the company reacts to that asynchronously. - Jay Kreps, Con鍖uent founder (ex-LinkedIn)
Where we are today The Evolution of Analytics 10 Streaming Analytics and Complex Event Processing will be the key data technology for the next 5 years RDMBS Collect and Store Data NoSQL Understand the Data COMPLEX EVENT STREAM PROCESSING Act on Data Today - The Forrester Wave, Q3 2014
Your Business Analytics Portfolio Adding Event Stream Processing 11 Business Analytics DESCRIPTIVE ANALYTICS summarize what happened PREDICTIVE ANALYTICS forecast what might happen in the future PRESCRIPTIVE ANALYTICS predict possible consequences of di鍖erent actions PERFORMANCE MANAGEMENT ensure goals are consistently being met BUSINESS INTELLIGENCE REPORTING history of actionable information to make informed decisions COMPLEX EVENT STREAM PROCESSING Rule based actions based on whats happening right now
Marketing Magic 12 Real-time campaigns have up to 20 times more uptake than batch campaigns. InfoSyS Lab Brie鍖ngs LOYALTY MANAGEMENT UP-SELL Now we know when our out-of-contract clients repeatedly call or receive calls from our competitors, so we send them a counter o鍖er before they even think of changing providers! CCO, Telco DECREASE CHURN PRO-ACTIVEMOBILE OPERATOR CONVERTSION RATE CUSTOMER CHURN -32% CAMPAIGN UPTAKE +20%
Happy Customers 13 25% of our daily revenues come from cross-selling campaigns, and 40% of them can directly be attributed to Evam. PROCESS CONTROL CROSS SELL I no longer rely on the IT department! Just knowing how to make a 鍖ow chart, I can create marketing scenarios with just a few clicks of the mouse. Marketing Director; Hurriyet FAST DEPLOYMENT IT DEPARTMENT DEPENDENCYMEDIA GROUP CUSTOMER LOYALTY REVENUES Necati zdeniz; TFKB TECHNICAL WORKLOAD +40% -90%
Act In Time Taking Action in the Moment 14 Its about knowing and acting on whats happening in your business at this very moment - now. Understanding the moment can save the day. Deliver what your customers need, at the moment they need it: Prevent stressful situations Incentivize Loyalty Increase Satisfaction Decrease Churn
CHALLENGING INTEGRATION In the past you needed IT specialists just to program or edit action scenarios. EVAMs Scenario manager now allows Marketing to edit and create new scenarios in seconds without need for IT support. IT RESOURCE DEPENDANCY Classic Challenges of Implementing Streaming Analytics Problems we have solved 15 In the past, companies needed huge integration e鍖orts to implement Streaming Analytics. EVAM is designed to be easily integrate with your existing S/W infrastructure - within weeks - NOT months! SLOW PROCESS FOR BUSINESS USERS With other analytics solutions business users cannot easily convert business know-how into action. EVAM provides more than 40 standard modules to engage customers, or alter business processes. NO EASY WAY TO TAKE ACTION Before EVAM, business users faced a huge lag time between spotting a need and building an action scenario. Scenarios can now be deployed hours after the decision, maximizing 鍖exibility and impact.
E V A M P l a t f o r m F e a t u r e s
Finally a Tool for Business Users Marketing & Operations 17 Visual Scenario Development is the secret to our success SQL Code Business users can directly design scenarios with Drag-n-Drop 鍖ows Developments and changes go live in hours, not weeks No reliance on IT involvement or support Turn ideas and know-how into applications that take action Real-time view of campaign management and customer experience management
How it works Designing your dream scenario Events Actions Scenarios Positive Events - something happens Negative Events - something doesnt happen Timer Events - one time vs. recurring Any business action that can be triggered from the EVAM platform - in order to execute a function from other systems A complex series of interrelated: ActionsEvents Validations Caches Enrichments 18
Putting Evam to work Applications and Scenarios 19 Fraud Management Real Time O鍖er Management Loyalty Management Actionable Click-Stream Social Media Marketing Internet of Things S C E N A R I O & A P P L I C A T I O N L A Y E R R E A L T I M E A C T I O N S You have the control Personalize client interactions Act in the moment Discovery Fraudulent patterns in transaction event streams Get it done Unearth valuable behavioral patterns Cross-sell at the perfect moment Neutralize Churn in real time by pre-empting your competitors
Data Stream Sources Tap into and utilize a wealth of resources: Mobile Geolocation Use location data from GSM Antennas, App or ATM location to serve content Social Media Understand sentiment and context of your users and and act on it Internet Browsing Get all Internet Browsing streams in real time CRM Demographics Leverage and pull demographics data from your CRM Call Center Understanding call history and detect call patterns Billing Transactions Pull data from your billing transaction records in real time Omni-channel processing 20
Conceptual Architecture Event Source Actions Monitoring & Flexi FieldsEVAM Scenario Designer Enrichment Sources Database Web Services Big Data Persistency Layer Metadata Logging EVAM Engine Cluster Node 1 Node 2 Node 3 Node n In- Memory Caches Sync or Async Sync or Async BUSINESS PROCESS CLICK STREAMS SOCIAL MEDIA CUSTOMER CONTACT TRANSACTIONS INVOKE WEB SERVICE DATABASE OPS SMART ACTIONS DECISION ENGINE SEND SMS / EMAIL .. .. Push Listener Pull Listener 21
22 Scenario Application Business features Easy Design Specify Targets Always Optimize Graphical User Interface scenario designer Out of the box Business Dashboards Ready to go Scenario Templates, Catalogs, & Copy-Paste capability Specify customer journey check points & check point rules Create target lists and apply global geo-location constraints Support for positive and negative events Enrich data from external systems without data model prerequisite Specify Scenario Priority Suspend, Resume, and Freeze scenarios Interact and change scenario parameters in the runtime Advanced toolset for resolving dependencies and interactions
23 Managing Data in Real Time Technological features Keys to simplifying management of real time data: High-Throughput: Large volumes of data and event data streams Scalability: Bu鍖er data for long periods and support integration with batch systems Reliability: Handle critical updates like database change logs Centralized: Supporting hundreds of applications built by di鍖erent teams Real-time Availability: Integrate easily, making your data always available Low-Latency: Support for asynchronous processing
24 EVAM Engine Cluster Technological features EVAM Engine Cluster Node 1 Node 2 Node 3 Node n In- Real-time data driven application servers running any Java code with Evams "Action API Each node is a stand-alone Java 7 application Processes events Asynchronously or Synchronously Scalable both Horizontally and Vertically A massive parallel event processing platform with proprietary in-memory technology for scenario processing
100 SCENARIOS CORES 192 25 Our largest deployment processes: EVAM Engine Cluster Technological features Concurrent Events BILLION EVENTS PER DAY 2 1,400 EVENTS PER SECOND These number can go up or down depending on network access demand / to other systems
Evam Push listeners Listen to incoming requests Works with Restful web services and is capable of responding to requests Virtual hardware is recommended 26 EVAM Event Listeners Technological features EVAM Pull Listeners Listen to data streams in real-time De鍖ning a new datasource is con鍖guration based - for currently supported datasource types (see slide 23) New datasource types are supported through development with Evam SDK Pull Listener Push Listener
27 EVAM Data Enrichment Steroids for Data 1. Non-cache-able data: Evam executes the query in runtime once for every event that requires the enrichment 2. Cache-able data: Evam retrieves the entire data set once on a given period 3. Expiring data: Evam executes the query in the runtime if the unexpired data is not available Evam enriches event data from external systems Enrichments come in 3 鍖avors depending on the data characteristics:
28 EVAM Actions Technological features EVAM out-of-the-box actions can easily be integrated with almost all systems with basic con鍖gurations Actions including sending SMS, IM, PUSH noti鍖cations, sending email, db operations and web service operations are out of the box Additional integrations can easily be realized using EVAM SDK & JAVA code Actions INVOKE WEB SERVICE DATABASE OPERATIONS SMART ACTIONS DECISION ENGINE SEND SMS / EMAIL ..
29 Out-of-the-box Support Omni-Channel event processing Oracle Goldengate Web clickstreams Credit Card Systems Core Banking Systems Social Media (Twitter, Facebook, Foursquare) Tibco Service Bus Kafka JMS Queues Events Enrichment Actions Siebel Marketing Automation Chordiant CDM SAS RTDM Case management systems Databases Mobile Push Noti鍖cations Web pop-ups, etc. Oracle DB Teradata DB Web Services SAP HANA NoSQL (Cassandra, Mongo) SQL Server
EVAM Designer & Monitor 30
31 Example Use Cases Customer Loyalty & Customer Satisfaction Event ActionScenario Customers enters a shopping Mall. Check triangulation from Cell tower antennas, if customer spends > 100 $ / month and his contract has expired, then communicate renewal o鍖er Send SMS with o鍖er : Go to Mall MNO Store, renew contract and get an Iphone 6 for 100$. Bank card is held or blocked at ATM Create new support ticket and send to customer service Trigger pre-emptive outbound call for customer care support to resolve issue Real time support just whenyour clients need it most! 20X uptake when offers appear at the right moment!
Get in touch for a Free Try-and-buy Pilot! Thank You 32

More Related Content

EVAM_Streaming Analytics_v1.5

  • 1. Complex Business Event Processing with Real-Time Action S t r e a m i n g A n a l y t i c s
  • 2. A b o u t U s
  • 3. People: 30 Client installations: 30 Partnering with: Company history Our story 2006 2011 2015 2013 Founded Intellica Consulting Mission: Business intelligence & CRM Founded: EVAM Mission: Complex Event Processing First Large Scale CEP in EMEA: 60 employees 30+ international Installations Watched by Gartner Machine Learning 12 Billion Events/Day 03
  • 4. 04 EVAM in Numbers ENTERPRISE INSTALLATIONS 30 12BILLION EVENTS PER DAY 189MILLION END USERS 8COUNTRIES Our growth rate is directly related to our customers satisfaction
  • 5. Our biggest deployments Billions of events processed Leading Global Bank Leading Turkish Bank 16 M Customers Largest Payments Platform Russia & CIS - 70 M+ Accounts Top Private Credit Card Issuer Russia - 4.1 M Cards Top News Portal - Turkey 1 B page views monthly Mobile Network Operator - Turkey 14 M 3G Subscribers 05
  • 6. Our Clients Success across various verticals Telcos Banks Online Media 06
  • 7. S t r e a m i n g A n a l y t i c s & C o m p l e x E v e n t P r o c e s s i n g
  • 8. De鍖ning Event Streams Streaming Analytics 08 An Event is anything that happens, that can be reported. An Event Stream is a sequence of event reports arranged in some order, normally by time. EVENT STREAM SOURCES Where do you get your data? SOCIAL MEDIA HADOOP DIGITAL INFORMATION LIVE BUSINESS EVENTS DATA WAREHOUSE BUSINESS PROCESS
  • 9. The Problem: Perishable Insights The value of time 09 Information Delivered Action Taken Data Captured Business Event Time Value Data Latency Analytic Latency Decision Latency Most of what happens inside a company is some new information comes in and the company reacts to that asynchronously. - Jay Kreps, Con鍖uent founder (ex-LinkedIn)
  • 10. Where we are today The Evolution of Analytics 10 Streaming Analytics and Complex Event Processing will be the key data technology for the next 5 years RDMBS Collect and Store Data NoSQL Understand the Data COMPLEX EVENT STREAM PROCESSING Act on Data Today - The Forrester Wave, Q3 2014
  • 11. Your Business Analytics Portfolio Adding Event Stream Processing 11 Business Analytics DESCRIPTIVE ANALYTICS summarize what happened PREDICTIVE ANALYTICS forecast what might happen in the future PRESCRIPTIVE ANALYTICS predict possible consequences of di鍖erent actions PERFORMANCE MANAGEMENT ensure goals are consistently being met BUSINESS INTELLIGENCE REPORTING history of actionable information to make informed decisions COMPLEX EVENT STREAM PROCESSING Rule based actions based on whats happening right now
  • 12. Marketing Magic 12 Real-time campaigns have up to 20 times more uptake than batch campaigns. InfoSyS Lab Brie鍖ngs LOYALTY MANAGEMENT UP-SELL Now we know when our out-of-contract clients repeatedly call or receive calls from our competitors, so we send them a counter o鍖er before they even think of changing providers! CCO, Telco DECREASE CHURN PRO-ACTIVEMOBILE OPERATOR CONVERTSION RATE CUSTOMER CHURN -32% CAMPAIGN UPTAKE +20%
  • 13. Happy Customers 13 25% of our daily revenues come from cross-selling campaigns, and 40% of them can directly be attributed to Evam. PROCESS CONTROL CROSS SELL I no longer rely on the IT department! Just knowing how to make a 鍖ow chart, I can create marketing scenarios with just a few clicks of the mouse. Marketing Director; Hurriyet FAST DEPLOYMENT IT DEPARTMENT DEPENDENCYMEDIA GROUP CUSTOMER LOYALTY REVENUES Necati zdeniz; TFKB TECHNICAL WORKLOAD +40% -90%
  • 14. Act In Time Taking Action in the Moment 14 Its about knowing and acting on whats happening in your business at this very moment - now. Understanding the moment can save the day. Deliver what your customers need, at the moment they need it: Prevent stressful situations Incentivize Loyalty Increase Satisfaction Decrease Churn
  • 15. CHALLENGING INTEGRATION In the past you needed IT specialists just to program or edit action scenarios. EVAMs Scenario manager now allows Marketing to edit and create new scenarios in seconds without need for IT support. IT RESOURCE DEPENDANCY Classic Challenges of Implementing Streaming Analytics Problems we have solved 15 In the past, companies needed huge integration e鍖orts to implement Streaming Analytics. EVAM is designed to be easily integrate with your existing S/W infrastructure - within weeks - NOT months! SLOW PROCESS FOR BUSINESS USERS With other analytics solutions business users cannot easily convert business know-how into action. EVAM provides more than 40 standard modules to engage customers, or alter business processes. NO EASY WAY TO TAKE ACTION Before EVAM, business users faced a huge lag time between spotting a need and building an action scenario. Scenarios can now be deployed hours after the decision, maximizing 鍖exibility and impact.
  • 16. E V A M P l a t f o r m F e a t u r e s
  • 17. Finally a Tool for Business Users Marketing & Operations 17 Visual Scenario Development is the secret to our success SQL Code Business users can directly design scenarios with Drag-n-Drop 鍖ows Developments and changes go live in hours, not weeks No reliance on IT involvement or support Turn ideas and know-how into applications that take action Real-time view of campaign management and customer experience management
  • 18. How it works Designing your dream scenario Events Actions Scenarios Positive Events - something happens Negative Events - something doesnt happen Timer Events - one time vs. recurring Any business action that can be triggered from the EVAM platform - in order to execute a function from other systems A complex series of interrelated: ActionsEvents Validations Caches Enrichments 18
  • 19. Putting Evam to work Applications and Scenarios 19 Fraud Management Real Time O鍖er Management Loyalty Management Actionable Click-Stream Social Media Marketing Internet of Things S C E N A R I O & A P P L I C A T I O N L A Y E R R E A L T I M E A C T I O N S You have the control Personalize client interactions Act in the moment Discovery Fraudulent patterns in transaction event streams Get it done Unearth valuable behavioral patterns Cross-sell at the perfect moment Neutralize Churn in real time by pre-empting your competitors
  • 20. Data Stream Sources Tap into and utilize a wealth of resources: Mobile Geolocation Use location data from GSM Antennas, App or ATM location to serve content Social Media Understand sentiment and context of your users and and act on it Internet Browsing Get all Internet Browsing streams in real time CRM Demographics Leverage and pull demographics data from your CRM Call Center Understanding call history and detect call patterns Billing Transactions Pull data from your billing transaction records in real time Omni-channel processing 20
  • 21. Conceptual Architecture Event Source Actions Monitoring & Flexi FieldsEVAM Scenario Designer Enrichment Sources Database Web Services Big Data Persistency Layer Metadata Logging EVAM Engine Cluster Node 1 Node 2 Node 3 Node n In- Memory Caches Sync or Async Sync or Async BUSINESS PROCESS CLICK STREAMS SOCIAL MEDIA CUSTOMER CONTACT TRANSACTIONS INVOKE WEB SERVICE DATABASE OPS SMART ACTIONS DECISION ENGINE SEND SMS / EMAIL .. .. Push Listener Pull Listener 21
  • 22. 22 Scenario Application Business features Easy Design Specify Targets Always Optimize Graphical User Interface scenario designer Out of the box Business Dashboards Ready to go Scenario Templates, Catalogs, & Copy-Paste capability Specify customer journey check points & check point rules Create target lists and apply global geo-location constraints Support for positive and negative events Enrich data from external systems without data model prerequisite Specify Scenario Priority Suspend, Resume, and Freeze scenarios Interact and change scenario parameters in the runtime Advanced toolset for resolving dependencies and interactions
  • 23. 23 Managing Data in Real Time Technological features Keys to simplifying management of real time data: High-Throughput: Large volumes of data and event data streams Scalability: Bu鍖er data for long periods and support integration with batch systems Reliability: Handle critical updates like database change logs Centralized: Supporting hundreds of applications built by di鍖erent teams Real-time Availability: Integrate easily, making your data always available Low-Latency: Support for asynchronous processing
  • 24. 24 EVAM Engine Cluster Technological features EVAM Engine Cluster Node 1 Node 2 Node 3 Node n In- Real-time data driven application servers running any Java code with Evams "Action API Each node is a stand-alone Java 7 application Processes events Asynchronously or Synchronously Scalable both Horizontally and Vertically A massive parallel event processing platform with proprietary in-memory technology for scenario processing
  • 25. 100 SCENARIOS CORES 192 25 Our largest deployment processes: EVAM Engine Cluster Technological features Concurrent Events BILLION EVENTS PER DAY 2 1,400 EVENTS PER SECOND These number can go up or down depending on network access demand / to other systems
  • 26. Evam Push listeners Listen to incoming requests Works with Restful web services and is capable of responding to requests Virtual hardware is recommended 26 EVAM Event Listeners Technological features EVAM Pull Listeners Listen to data streams in real-time De鍖ning a new datasource is con鍖guration based - for currently supported datasource types (see slide 23) New datasource types are supported through development with Evam SDK Pull Listener Push Listener
  • 27. 27 EVAM Data Enrichment Steroids for Data 1. Non-cache-able data: Evam executes the query in runtime once for every event that requires the enrichment 2. Cache-able data: Evam retrieves the entire data set once on a given period 3. Expiring data: Evam executes the query in the runtime if the unexpired data is not available Evam enriches event data from external systems Enrichments come in 3 鍖avors depending on the data characteristics:
  • 28. 28 EVAM Actions Technological features EVAM out-of-the-box actions can easily be integrated with almost all systems with basic con鍖gurations Actions including sending SMS, IM, PUSH noti鍖cations, sending email, db operations and web service operations are out of the box Additional integrations can easily be realized using EVAM SDK & JAVA code Actions INVOKE WEB SERVICE DATABASE OPERATIONS SMART ACTIONS DECISION ENGINE SEND SMS / EMAIL ..
  • 29. 29 Out-of-the-box Support Omni-Channel event processing Oracle Goldengate Web clickstreams Credit Card Systems Core Banking Systems Social Media (Twitter, Facebook, Foursquare) Tibco Service Bus Kafka JMS Queues Events Enrichment Actions Siebel Marketing Automation Chordiant CDM SAS RTDM Case management systems Databases Mobile Push Noti鍖cations Web pop-ups, etc. Oracle DB Teradata DB Web Services SAP HANA NoSQL (Cassandra, Mongo) SQL Server
  • 30. EVAM Designer & Monitor 30
  • 31. 31 Example Use Cases Customer Loyalty & Customer Satisfaction Event ActionScenario Customers enters a shopping Mall. Check triangulation from Cell tower antennas, if customer spends > 100 $ / month and his contract has expired, then communicate renewal o鍖er Send SMS with o鍖er : Go to Mall MNO Store, renew contract and get an Iphone 6 for 100$. Bank card is held or blocked at ATM Create new support ticket and send to customer service Trigger pre-emptive outbound call for customer care support to resolve issue Real time support just whenyour clients need it most! 20X uptake when offers appear at the right moment!
  • 32. Get in touch for a Free Try-and-buy Pilot! Thank You 32