Event Management
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Event management and advertising is a growing multi-million dollar industry that promotes important marketing campaigns through effective events. There are numerous career opportunities in fields like marketing, design, production, and administration. To succeed, one must have strong communication, presentation, leadership, motivation, and negotiation skills to work with agencies and corporate clients. While a degree is sufficient, training in areas like hospitality, tourism, and public relations can enhance one's chances of getting hired. Maintaining an updated portfolio highlighting achievements is also advised.
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Event management
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Advertising consists of marketing, promotions, and public relations activities to communicate product features and benefits to a target market. Advertising executives manage and coordinate campaigns for clients to help businesses grow, increase revenue, and expand their customer base. They research clients' products, present proposals, ensure projects are completed on time and within budget, and may travel frequently for meetings. Skills required for the role include analyzing information, strong communication and negotiation abilities, organization, and the ability to work well in a team. Training covers marketing, advertising, organizational and communication skills, as well as people skills like negotiating. Some of the top advertising agencies in India are Ogilvy Mather, Lowe Lintas, and Leo Burnett, with varyingRocky Mountain Marketing-Now Hiring
Rocky Mountain Marketing-Now Hiringliljennie
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Rocky Mountain Marketing is a BC-based marketing and fundraising company with over 20 years of experience serving businesses and non-profits across Canada. They offer a range of services including advertising, branding, event planning, and fundraising strategies to help clients grow and raise awareness. The company is dedicated to delivering innovative and effective solutions that support their clients and local communities.More from rachitsingh12 (11)
Financial Banking Sector
Financial Banking Sectorrachitsingh12
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The document discusses trends in India's financial sector, including banking, insurance, and capital markets. It notes that banking is dominated by public sector banks, holding 65% of credit. The insurance sector is growing rapidly at 30-35% annually and has potential for further expansion in rural areas. Overall, the financial sector is critical to India's economy but still has opportunities to deepen penetration in rural and underserved areas to further support growth.Organised Retail
Organised Retailrachitsingh12
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This document discusses growth prospects in the organized retail sector in India. It notes several factors driving growth, including a young working population, higher incomes, more nuclear families, and greater disposable income. India is ranked 4th most attractive for retail investment globally. The retail industry accounts for 10% of India's GDP and foreign investment in multi-brand retail was recently allowed to increase to 51%. Global retailers like Wal-Mart, Tesco, and Carrefour are entering India. Retailers are also expanding to tier-2 and tier-3 cities. The retail sector is projected to be worth $900 billion by 2014.Organised Retail
Organised Retailrachitsingh12
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This document discusses growth prospects in the organized retail sector in India. It notes several factors driving growth, including a young working population, higher incomes, more nuclear families, and greater disposable income. India is ranked 4th most attractive for retail investment globally. The retail industry accounts for 10% of India's GDP and foreign investment in multi-brand retail was recently allowed to increase to 51%. Global retailers like Wal-Mart, Tesco, and Carrefour are entering India. Retailers are also expanding to tier-2 and tier-3 cities. The retail sector is projected to be worth $900 billion by 2014.Media & Entertainment Fd
Media & Entertainment Fdrachitsingh12
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The document provides an overview of growth prospects, job descriptions, required qualifications, and compensation for a business development associate role in the media and advertising industry in India. Key points include double-digit projected growth rates across various media sectors through 2014, responsibilities like establishing client relationships and meeting sales targets, preferred education of an MBA degree along with communication and computer skills, and a compensation package of 4 lakh rupees salary located in Delhi.Media & Entertainment
Media & Entertainmentrachitsingh12
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The document provides an overview of growth prospects and opportunities in the media and entertainment industry in India, describing key statistics on projected growth rates across various sectors. It also outlines the job description, education and experience requirements, required skill set, and compensation plan for an Associate role in Inventory Development for the media selection perspective.E Commerce
E Commercerachitsingh12
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This document summarizes the growth of the e-commerce industry in India. It states that the e-commerce industry in India grew at 70% annually and is expected to grow to $40 billion by 2015. The key drivers of growth are the large internet user base of over 100 million in India, increased time spent online by users, and global growth of e-commerce. E-tailing currently makes up 80% of the e-commerce market share in India. The document also provides an overview of job requirements for a trainee client servicing role in e-commerce, including responsibilities of generating new business, education needs, required skills, desired personality traits, and compensation.Aviation
Aviationrachitsingh12
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The aviation industry in India is experiencing strong growth, with domestic aviation market expansion tripling in the past five years and an expected annual growth rate of over 16% from 2010-2013. Major airlines like Jet Airways, Kingfisher, and Air India currently hold the largest market shares. The road ahead for aviation in India includes projected passenger traffic growth of over 15% in the next five years, and investments of $110 billion in new aircraft and airport infrastructure through 2020. This will create demand for jobs like cabin crew, which require skills like being calm under pressure, efficient, and having excellent customer service abilities.Aviation
Aviationrachitsingh12
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The aviation industry in India is experiencing strong growth, with domestic aviation markets expanding at 24% annually over the past 5 years. Major players like Jet Airways, Kingfisher Airlines, and Air India currently control over 75% of the market share. The industry is expected to see continued growth in passenger traffic at over 15% annually through 2020. This will require large investments in new aircraft and airport infrastructure estimated at $110 billion. The industry offers many job opportunities for pilots, cabin crew, and positions at airports and in maintenance fields. Skills like communication, customer service, and working well under pressure are important for cabin crew roles.E Commerce
E Commercerachitsingh12
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E-commerce is growing at an annual rate of 70% in India. It currently makes up about 80% of the online retail market and is expected to grow from $5 billion in 2010 to $40 billion by 2015, driven by factors like India's large internet user base, time spent online comparable to television, and global growth of the industry. The job involves creating new business opportunities, generating leads across industries, liaising with teams and clients, and coordinating campaigns. Strong communication, client management, organizational, and prospecting skills are required.Working Capital Pdf
Working Capital Pdfrachitsingh12
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The document discusses working capital, which is the cash needed for day-to-day business operations and is calculated as current assets minus current liabilities; it also covers liquidity ratios like the current ratio and acid test ratio to measure a business's ability to pay debts, and risks like overtrading that can occur if too much business is taken on without sufficient working capital. Managing working capital effectively through inventory, debtors, creditors and cash flow is important for business success.Media2
Media2rachitsingh12
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The media and entertainment industry in India is growing rapidly, with an expected CAGR of 13% through 2014. Key sectors like television, print, radio, music, and gaming are all expanding, with television expected to reach INR 521 billion by 2014. Internet advertising is the fastest growing segment despite its small current size. The industry is benefiting from increasing consumer spending as well as the expansion of distribution platforms like cable, DTH, and digital media. Job opportunities exist in sales, client management, and delivering innovative advertising campaigns across various media.Event Management
- 1. Event Management & Advertising
- 2. Introduction • Event Management is considered to be the most effective marketing tool to promote important marketing/ advertising campaigns • It’s promoting and hosting Corporate Events, Marketing Programs and special live events.
- 3. Growth prospects • Talented youngsters who want to leave their mark in this industry have numerous avenues • Event management and advertising is a multi million dollar industry which is growing at the rate of 150% per annum with events being hosted almost daily • Today, event management companies have vacancies for various profiles, including marketing, 3-D designing, production, public relations, promotions, brand development, printing, exhibitions, telemarketing, administrat ion, etc. • The biggest advertisers spend billions of dollars each per year to market their products and services
- 4. • There are plenty of events: weddings, birthday parties, talent hunt and reality shows, fashion and cultural shows, academic and sports meets, religious functions, corporate events, conferences and so on.
- 5. Job Description • Going out and meeting agencies and corporate clients • Person should be outgoing • Must posses business presentation skills • Must have good communication skills • Must have leadership, Motivation and Strong Negotiation skills
- 6. Tips for getting Hired • Since you would be working in the service industry and meeting people all the time having good communication skills helps • Although a graduation degree is enough to get into an event management firm but qualification in Hospitality Management, Tourism Management, Public Relations, Human Relationship Management, Marketing enhances your chances for getting hired • Keep an up to date portfolio of all your creative and organizational activities and highlight your achievements during the selection process • It is not mandatory but desirable to have a certificate or a diploma in event management from a reputed academy