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Editor's Notes

• #3: 4 ¨C THE MARKETLive Nation sold 46,802,000 tickets to 11,200 concertsAverage ticket price: $57.13Average concessions: $17.78Bigger is BetterTop Down = someone else reported itForrester, Gartner, Your UncleBottom Up = calculate users/usage/rev$AvgTxn = $XY customers in our marketAvg customer buys Z times per yearMarket Size = $X * Y * Z annually = a big friggin¡¯ #Market growing @ 100+% per year
• #6: Our solution to event discovery¡¯In similar way to these brands-Amazon was able to become worlds superstore -Yelp built user recommendation-Flixter-Trusted a trip advisorEvent Marketing. We want to be that chewing gum at where you go to checkout and didn¡¯t realize you needed that. We want to be positioned at the end of the checkout isle¡­.I didn¡¯t know I needed that./////////Describe why your Solution:Great Companies do 1+ of 3 things:Get you LAID (= sex)Get you PAID (= money)Get you MADE (= power)Makes your customers HappyDoes it better, different than anyone else¡°NICHE to WIN¡±(Customer Case Study can also go here)
• #7: 3 ¨C THE DEMONo learning curve.---POINT: already using social graph. Being on facebook without being on facebookPRACTICE! PRACTICE! PRACTICE!demo will FAIL -- have a backup (screenshots, local video, interpretive dance)expect to be interruptedand remember: The Script is NOTyour ºÝºÝߣs ¨C The Script is the FACEof your Audience
• #8: Our solution to event discovery¡¯In similar way to these brands-Amazon was able to become worlds superstore -Yelp built user recommendation-Flixter-Trusted a trip advisorEvent Marketing. We want to be that chewing gum at where you go to checkout and didn¡¯t realize you needed that. We want to be positioned at the end of the checkout isle¡­.I didn¡¯t know I needed that./////////Describe why your Solution:Great Companies do 1+ of 3 things:Get you LAID (= sex)Get you PAID (= money)Get you MADE (= power)Makes your customers HappyDoes it better, different than anyone else¡°NICHE to WIN¡±(Customer Case Study can also go here)
• #9: Our solution to event discovery¡¯In similar way to these brands-Amazon was able to become worlds superstore -Yelp built user recommendation-Flixter-Trusted a trip advisorEvent Marketing. We want to be that chewing gum at where you go to checkout and didn¡¯t realize you needed that. We want to be positioned at the end of the checkout isle¡­.I didn¡¯t know I needed that./////////Describe why your Solution:Great Companies do 1+ of 3 things:Get you LAID (= sex)Get you PAID (= money)Get you MADE (= power)Makes your customers HappyDoes it better, different than anyone else¡°NICHE to WIN¡±(Customer Case Study can also go here)
• #10: 4 ¨C THE MARKETBetter than display adsIntrinsically socialFunLive Nation sold 46,802,000 tickets to 11,200 concertsAverage ticket price: $57.13Average concessions: $17.78Bigger is BetterTop Down = someone else reported itForrester, Gartner, Your UncleBottom Up = calculate users/usage/rev$AvgTxn = $XY customers in our marketAvg customer buys Z times per yearMarket Size = $X * Y * Z annually = a big friggin¡¯ #Market growing @ 100+% per year
• #11: 4 ¨C THE MARKETBetter than display adsIntrinsically socialFunLive Nation sold 46,802,000 tickets to 11,200 concertsAverage ticket price: $57.13Average concessions: $17.78Bigger is BetterTop Down = someone else reported itForrester, Gartner, Your UncleBottom Up = calculate users/usage/rev$AvgTxn = $XY customers in our marketAvg customer buys Z times per yearMarket Size = $X * Y * Z annually = a big friggin¡¯ #Market growing @ 100+% per year
• #14: I¡¯d like to begin by offering 3 bullet points we¡¯d like to you remember from this presentation.One. Eventster is committed to improving event discovery. We offer this service free to users. We will offer promoters and brand sponsors an efficient channel to sell their event and products to a highly targeted audience. Two. The event market is huge. Concert and event promotion alone in North America is a 23 billion dollar business. If you drill down, you¡¯ll also note that this is an industry with a lot of inefficiency out dated methods to its sell it products dominated by offline and dying media like radio. Three. We are a team of experienced entrepreneurs and veteran developers. I¡¯ll give a brief introduction to myself. I co-founded a company called AGENDA and experienced the good and bad times of building a company that survived the dot.com bubble. Though it was founded in States, AGENDA became known as a leading digital agency in Asia when it was acquired by WPP in 2008. I spent 2 years in Korea and 5 in China. When I came to the bay area, I thought I¡¯d be here for 3 months before returning to Shanghai. It¡¯s been more than a couple years that I¡¯ve immersed myself in Silicon Valley absorbing the unique culture. At the same time, we¡¯ve continued to seek opportunities with cross-border potential. Although Eventster is currently focused on the north American market, we believe the application becomes even more interesting in emerging markets.
• #15: (skip 6 proprietary tech / expertise)8 ¨C MARKETING AND USER ACQUISITIONGet some examples from China JRC and San Jose mercury//////////////////////////¡­ how do you get customers & distribution?lots of channels & decisions¡­ choose a few:PRContestBiz DevDirect MarketingRadio / TV / PrintTelemarketingEmailSEO / SEMBlogs / BloggersViral / ReferralAffiliate / CPAWidgets / AppsLOLCats3 Things That Matter / To Measure : VolumeCost Conversion
• #16: 9 ¨C TEAM
• #17: 9 ¨C TEAMSho-ji San GuoShangGao Mobile?(Dian Shi Tech) is ranked #2 in HK and #3 in TW and #40 something in ChinaMr. Duran is the Chief Innovation Officer for Digital First Media which jointly manages Journal Register Company and MediaNews Group with more than 800 print and online products serving 57 million Americans each month.Mr. Duran joined Journal Register Company as Executive Vice President of Digital in 2010. Prior to that Mr. Duran served as Chief Executive Officer of impreMedia Digital, LLC. Previously, he was President of Interactive and Business Integration for CanwestMediaworks, where he led the growth of online revenue of that organization to a record level and converted it into the largest Canadian News and Information Network with more than 50 sites. Much of the revenue growth came from the launch of a suite of online classifieds that quickly grew to the largest in Canada (working.com, driving.ca, remembering.ca, renting.ca etc).Mr. Duran has a long and distinguished career in the online field. He previously served in executive roles at AOL including those of Vice President, Multicultural, for AOL Media Networks, VP Marketing and Interactive Content for AOL Canada, and Director Business Development for AOL Mexico as a member of the Team that launched AOL Latin America.Mr. Duran was born in Mexico City. He has lived in Canada, China, Spain, France and now lives in New York City.Prior to those appointments, Mr. Duran was the Director of Business Development, Internet Division for the Polaroid Corporation.Marketing Director for Greater China. 06/96¨C 12/97----------------------------------------Jeff has developed?online-media companies since 1994 including properties such as ABCNews.com, ESPN.com, TheStreet.com, and?Disney Interactive. For the last 10 years?he has focused on transforming local media sites for major publishers including?Lee Enterprises and MediaNews Group. Jeff also worked as digital advisor?to?major brands ranging?from Electronic Arts to Coty Cosmetics. Prior to working in digital media, Jeff was a reporter and editor covering technology, politics, government, international affairs and small business on beats from Wasington D.C to Saudi Arabia. He and his wife have three daughters and live in Los Gatos, CA.Shorter:Jeff has developed online-media companies since 1994 including properties such as ABCNews.com, TheStreet.com and Disney Interactive. For the last decade?he has?transformed?local-media sites operations?for media giants including?Gannett and?Lee Enterprises. Prior to working in digital media, Jeff was a reporter and editor covering technology, politics?and small business including assignments in Latin America and the Middle East.
• #18: Investment was ? of what we were looking for to build out. We were seeking a million.MNG understood that. We got to work. Stopped fund raising. Clean note and open initiation to the right partners who could help us. No cap. No discount.
• #19: 10 ¨C Money and Milestones/////How Much Money? 3 Budgets: Small, Medium, LargeWhat will you do with Capital?New Hires (Build Product)Mktg & Sales (Get Customers / $$$)Ops & Infrastructure (Scale Up)