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How to Bring Traffic 
in Year Round 
The Blogging Bunch
What is the one thing we ALL want? 
The Blogging Bunch
TRAFFIC!!! 
The Blogging Bunch
But to get that 
traffic¡­we have to 
have¡­ 
CONTENT 
The Blogging Bunch
But to get that 
traffic¡­we have to 
have¡­ 
CONTENT 
The Blogging Bunch
3 Kinds of Content 
?Current 
?Seasonal 
?Evergreen 
The Blogging Bunch
What is Evergreen Content ? 
?Universal 
?Always Relevant 
?Foundational 
The Blogging Bunch
Examples 
? Goal setting 
? Relationship 
? History 
? Landmarks 
? Recipes 
? Tips 
? How to 
?Tutorials 
?Resource lists 
?Reviews 
?Weight loss 
?Pets 
?Kids 
?Parenting 
?Money 
The Blogging Bunch
How to Create Evergreen Content? 
? Niche it down and make it specific to your site 
? Use Google Keyword Planner 
? Choose a long tail keyword that has Low competition and less 
than 10,000 searches per month 
The Blogging Bunch
How to Create Evergreen Content? 
Example: Let¡¯s say I have a diet & fitness site. I choose the key 
words ¡°lose weight¡± 
I go to Google Adwords and set the filters to <10,000 and check 
Low and type in the the words ¡°lose weight¡± 
The Blogging Bunch
How to Create Evergreen Content? 
Google Keyword Planner is going to give me a list of related 
keywords that I can now use to write articles. 
Use the list I gave you before of examples of topics that are 
evergreen and apply those: 
? How to Lose Weight Safely 
? 5 Tips on Drinking Water to Lose Weight 
? 15 Recipes to Lose Weight 
? Setting & Keeping Goals to Help You Lose Weight 
The Blogging Bunch
Content Plan 
? Write one current post each week 
? Write one seasonal post each week 
? Write one evergreen post each week 
The Blogging Bunch
Thank You! 
The Blogging Bunch is committed 
to help you go from hobby to 
professional blogger 
http://thebloggingbunch.com 
The Blogging Bunch

More Related Content

How to Bring Traffic in Year Round

  • 1. How to Bring Traffic in Year Round The Blogging Bunch
  • 2. What is the one thing we ALL want? The Blogging Bunch
  • 4. But to get that traffic¡­we have to have¡­ CONTENT The Blogging Bunch
  • 5. But to get that traffic¡­we have to have¡­ CONTENT The Blogging Bunch
  • 6. 3 Kinds of Content ?Current ?Seasonal ?Evergreen The Blogging Bunch
  • 7. What is Evergreen Content ? ?Universal ?Always Relevant ?Foundational The Blogging Bunch
  • 8. Examples ? Goal setting ? Relationship ? History ? Landmarks ? Recipes ? Tips ? How to ?Tutorials ?Resource lists ?Reviews ?Weight loss ?Pets ?Kids ?Parenting ?Money The Blogging Bunch
  • 9. How to Create Evergreen Content? ? Niche it down and make it specific to your site ? Use Google Keyword Planner ? Choose a long tail keyword that has Low competition and less than 10,000 searches per month The Blogging Bunch
  • 10. How to Create Evergreen Content? Example: Let¡¯s say I have a diet & fitness site. I choose the key words ¡°lose weight¡± I go to Google Adwords and set the filters to <10,000 and check Low and type in the the words ¡°lose weight¡± The Blogging Bunch
  • 11. How to Create Evergreen Content? Google Keyword Planner is going to give me a list of related keywords that I can now use to write articles. Use the list I gave you before of examples of topics that are evergreen and apply those: ? How to Lose Weight Safely ? 5 Tips on Drinking Water to Lose Weight ? 15 Recipes to Lose Weight ? Setting & Keeping Goals to Help You Lose Weight The Blogging Bunch
  • 12. Content Plan ? Write one current post each week ? Write one seasonal post each week ? Write one evergreen post each week The Blogging Bunch
  • 13. Thank You! The Blogging Bunch is committed to help you go from hobby to professional blogger http://thebloggingbunch.com The Blogging Bunch