Evian is a bottled water company located in France that has been in operation since 1829. It targets a young audience with its "live young" slogan and features superheroes like Spiderman on its website and in funny advertisements. The advertisements aim to amuse kids and make the brand more memorable by having them tell their friends about the cool and funny commercials they saw. Evian water is marketed to both children and adults but especially aims to reach kids to influence other kids through positive word-of-mouth promotion.
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1. Evian
Name=Evian
Its slogan=live young
Brief history of the product= Evian water comes from France where
the company is located. Evian started in 1829 and the water was
bottled in glass containers until 1969.
A print advertisement for the product.
Advertised and marketed=it is marketed to a young audience that¡¯s
why it has Spiderman on the website because its for a young
audience.
What is their image=
https://www.youtube.com/watch?v=Yy8hlBra9fQ
in this advertisement it is purely on the
kids getting amused and telling others
about the add.
2. Colours are blue red pink. They are blue colours because it shows
being cold.
The adverts are funny and they make the audience laugh so it makes
it more remembiable. They are not serious adverts but its very cool
and would hit a lot of views cause people would tell others about it.
Product aimed at everybody like kids and adults especially kids telling
other kids about the product.
