Evolution of the italian coffee market. pdf

Dec 13, 201711 likes1,818 views

MAURIZIO GIULI

Analysis of the Roasted coffee market world trade. An Outlook of the Italian coffee market

+62%
+ 3,07%
Italy is the 3°
biggest green
coffee importer
Worldwide
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Source:”Il ritorno alla competitività dell’espresso italiano” (Franco Angeli)
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

TOP3=68,0%
TOP5=82,2%
TOP3=52,4%
TOP5=61,3%
Source:ICO
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Market Share Top 5 World Producers over time
Source:SCA
57% 67% 74%
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Source: Comitato Italiano Caffè & ICO
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Italy: Roasted coffee distribution by channel
Total 2015: 237.800 tons
Source: Competitive Data
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Source: Elaboration based on Lavazza data
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Source: Elaboration based on Lavazza data
-6,6%
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

GIOVANI
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Minaccia
o
Opportunità?
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Source: Comitato Italiano Caffè & ICO
23% 43%
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Source: Comtrade
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Source: Comtrade
Share in
Volume
Share in
Value
Switzerl. 22,2% 58,9%
Belgium 22,1% 10,05
Germany 14,0% 9,0%
Italy 16,6% 8,4%
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Source: Comtrade
2016
Value
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Source: Comtrade
-10%
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Source: Comtrade
Correlation Index
with APU Italy/World Av
-0,34+0,97
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

VALUE
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

New Challenges
Consolidation Process
Young generation
Generate Value
Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

Maurizio Giuli discusses new trends in the coffee business. Global coffee consumption has grown at 2% annually over decades, driven by emerging markets where espresso introduced new consumers. Coffee shops chains expanded globally, facing challenges from high costs and competition. Looking ahead, the industry may see higher concentration, new entrants, and focus on short-term profits over quality. Consumers are more demanding of premium and sustainable products and experience-driven over products alone. Distribution is impacted by online shopping trends. Coffee shops remain innovation leaders attracting consumers with experiences.

Roasted coffee world trade analysis 2MAURIZIO GIULI

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Roasted coffee world trade analysis part 1 (Year 1994-2014)MAURIZIO GIULI

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This document analyzes trends in the global trade of roasted coffee from 1994-2014. It finds that while trade volumes grew steadily at 8.37% annually, trade values increased unevenly, with weak 6.13% growth from 1994-2002 followed by strong 18.16% growth from 2002-2014. Trade values grew almost twice as much as green coffee prices alone would suggest, indicating other factors influenced the rise in roasted coffee trade values. Examining trends by nation in part two will help identify what additional forces shaped this evolution of the global roasted coffee market.

Evoluzione del mercato del caffè espresso nel mondo (giuli)MAURIZIO GIULI

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Export caffè torrefatto. Espresso Made in Italy. Geoeconomia dell'espresso. Numero Macchine per caffè espresso. Quota numero macchine per caffè espresso. Il caffè italiano è competitivo? Le fasi dell'espresso italiano nel mondo. Fase della semina. Decennio d'oro. Fase della rincorsa. Italia: Export caffè torrefatto. Valore Medio Unitario Importo-Export caffè in $. Trend Export mondiale caffè torrefatto. Export market share, Belgio, Germania, Usa, Svizzera, Italia. Conclusione 1 il caffè made in Italy ha perso valore e attrattività. conclusione 2 non ha un gran futuro se non ha il coraggio di cambiare. Conclusione 3 rompere lo status quo. Insanity Albert Einstein. Qualità del caffè, innovazione, ricerca e sviluppo, associazione.

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Evolution of the italian coffee market. pdf

1. Evolution of the Italian coffee market Maurizio Giuli Naples, 14° December 2017

2. Country Coffee Profile (ICO) Cecilia Casalegno & Valentina Chiaudano (Università di Torino) Gianni Forni (Comitato Italiano Caffè) Marinella Cerutti, Federica Scaravaglio e Laura Tondi (Lavazza) Maurizio Giuli (Ucimac) Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

3. +62% + 3,07% Italy is the 3° biggest green coffee importer Worldwide Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

4. Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

5. Source:”Il ritorno alla competitività dell’espresso italiano” (Franco Angeli) Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

6. TOP3=68,0% TOP5=82,2% TOP3=52,4% TOP5=61,3% Source:ICO Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

7. Market Share Top 5 World Producers over time Source:SCA 57% 67% 74% Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

8. Source: Comitato Italiano Caffè & ICO Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

9. Source: Comitato Italiano Caffè & ICO Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

10. Source: Comitato Italiano Caffè & ICO Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

11. Source: Comitato Italiano Caffè & ICO Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

12. Source: Comitato Italiano Caffè & ICO Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

13. Italy: Roasted coffee distribution by channel Total 2015: 237.800 tons Source: Competitive Data Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

14. Source: Elaboration based on Lavazza data Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

15. Source: Elaboration based on Lavazza data -6,6% Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

16. Source: Elaboration based on Lavazza data Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

17. GIOVANI Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

18. Minaccia o Opportunità? Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

19. Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

20. Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

21. Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

22. Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

23. Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

24. Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

25. Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

26. Source: Elaboration based on Lavazza data Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

27. Source: Comitato Italiano Caffè & ICO Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

28. Source: Comitato Italiano Caffè & ICO 23% 43% Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

29. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

30. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

31. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

32. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

33. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

34. Source: Comitato Italiano Caffè & ICO Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

35. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

36. Source: Comtrade Share in Volume Share in Value Switzerl. 22,2% 58,9% Belgium 22,1% 10,05 Germany 14,0% 9,0% Italy 16,6% 8,4% Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

37. Source: Comtrade 2016 Value Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

38. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

39. Source: Comtrade 2016 Value Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

40. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

41. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

42. Source: Comtrade -10% Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

43. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

44. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

45. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

46. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

47. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

48. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

49. Source: Comtrade Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

50. Source: Comtrade Correlation Index with APU Italy/World Av -0,34+0,97 Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

51. VALUE Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

52. New Challenges Consolidation Process Young generation Generate Value Maurizio Giuli: Evoluzione del mercato del caffè italiano GRAN CAFFE’ ITALIA, Napoli 2017

53. Thank you �ݺ�ߣshare: GiuliMaurizio

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Evolution of the italian coffee market. pdf

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