際際滷

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PLANNING A PARTY
RESEARCH NERD STYLE
METHODOLOGY
 Sent an online survey sent to
everyone who RSVPd to our party
invite.
 50 people have taken partso far.
WHAT WE DID
DRINKS
Evolve AMAOKC Sponsorship - September 2013
Evolve AMAOKC Sponsorship - September 2013
Evolve AMAOKC Sponsorship - September 2013
53%
WATER
37%
BEER23%
WHITE
WINE
20%
RED
WINE
13%
SOFT
DRINKS
17%
OTHER
TEA
WHISKEY
LEMONADE
MIXED DRINKS
LIME STRONG TONIC RICKEY
RUM
OMG TACOS
Evolve AMAOKC Sponsorship - September 2013
Evolve AMAOKC Sponsorship - September 2013
BEEF CHICKEN VEGGIEPORK
80%
47%
30% 33%
BEEF CHICKEN VEGGIEPORK
80%
47%
30% 33%
INTERESTINGLY, NOT A
SINGLE MARKETER
CHOSE THE NONE OF
THE ABOVE OPTION
OBSERVATION
MUSIC
IF I HEAR THIS SONG AT THE PARTY, I WILL
DANCE!
CARLY RAE JEPSEN, CALL ME MAYBE
MARKY MARK AND THE FUNKY BUNCH,
GOOD VIBRATIONS
IF I HEAR THIS SONG AT THE PARTY, I WILL
DANCE!
DAFT
PUNK
GET
LUCKY
CARLY RAE JEPSEN, CALL ME MAYBE
MARKY MARK AND THE FUNKY BUNCH,
GOOD VIBRATIONS
IF I HEAR THIS SONG AT THE PARTY, I WILL
DANCE!
 I cant
commit on this
level.
ANY SONG
BY:
IF I HEAR THIS SONG AT THE PARTY, I WILL LEAVE!
BARRY
MANNILOW
ANY SONG
BY:
IF I HEAR THIS SONG AT THE PARTY, I WILL LEAVE!
CONCLUSIONS
WHAT THE RESEARCH SHOWS
WHILE MARKETERS LIKE THEIR (VARIED) BOOZE, THEY
LIKE TO STAY HYDRATED.
MARKETERS HAVE A SCARY LOVE OF TACOS.
SERIOUSLY.
BARRY MANNILOW WILL CLEAR THE DANCEFLOOR.
STRATEGIC
RECOMMENDATIONS
DO THIS
 We have beer, wine and WATER.
 We have all sorts of tacos, including CHICKEN.
 And finally
COME TO THE
EVOLVE OPEN HOUSE
SAY NO TO
MANNILOW
WE WILL
Evolve AMAOKC Sponsorship - September 2013

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Evolve AMAOKC Sponsorship - September 2013