Are you on the bullet train to irrelevance? Understanding the changing population profile is critical to the success of every real estate professional. The dramatic population changes that are transcending over the next five years will require a new approach to service.
2. Oscar Gonzales Copyright 2013
U.S. Population by Race
Year U.S. White Black Asian Hispanic Other
2011 312,211,832 198,274,006 38,047,665 14,677,490 52,141,065 9,071,606
2016 326,157,434 203,590,818 39,443,305 15,531,613 59,225,877 8,365,821
% Change 4.47% 2.68% 3.67% 5.82% 13.59% -7.78%
U.S. Census 2012
4. Oscar Gonzales Copyright 2013
U.S. Population Projections
2008 - 2050
Percent of Total Population 2008-2050
90.00
80.00
70.00
60.00
White
50.00 Black
40.00 Asian
Hispanic
30.00
20.00
10.00
0.00
2008 2010 2015 2020 2025 2030 2035 2040 2045 2050
5. Oscar Gonzales Copyright 2013
U.S. Median Income by Race
Year U.S. White Black Asian Hispanic
2011 50,289 52,488 36,780 60,415 39,646
2016 50,832 53,107 36,573 61,010 39,834
% Change 1.08% 1.18% -0.56% .98% 0.47
U.S. Census 2012
7. Oscar Gonzales Copyright 2013
Hispanic Trends
The five states with the largest Hispanic markets, in order, are
California ($265 billion), Texas ($176 billion), Florida ($107
billion), New York ($81 billion) & Illinois ($44 billion)
The top five states, as ranked by the rate of growth of Hispanic
buying power over the past decade, are South Dakota (253%),
North Dakota (237%), Arkansas (229%), Alabama (228%) &
South Carolina (226%)
8. Oscar Gonzales Copyright 2013
Asian Trends
The five states with the largest Asian consumer markets, in order,
are California ($172 billion), New York ($54 billion), Texas ($34
billion), New Jersey ($34 billion) & Illinois ($24 billion)
9. Oscar Gonzales Copyright 2013
Immigrants and Boomers
Myers book, Immigrants the demographic transition, the can help
In his argues that during and believe that immigration new
and other demographers
prospect ofauthor and noted needed future workforce andnumber
supply some of the workers in the to support the rising a
Boomers, diminished skills
reduced middle class could undermine the continued growth in
of seniors and Dowell Myers the work force as they retire and
demographer replace them in
home prices. each of these
describes how
help compensate for the smaller number of younger adults who
two powerful demographic
are likely to buy homes from the increasing number of older
Retirees willmay hold the being net taxpayers to net recipients
Americans. transition from
influencers
of healthresolving the benefits, and they will be supported by a
keys to and pension
smaller workforce that is struggling one-quarterown needs.
New arrivals alone can offset about to meet its of the increase in
problems presented by the
other.
the senior ratio.
Seniors are also net home sellers and Myers believes there will be
67% more people in the selling age relative to the younger adults
who are likely to be buyers.
11. Oscar Gonzales Copyright 2013
Texas Population by Race
Year TX White Black Asian Hispanic Other
2011 25,752,334 11,971,431 2,731,087 928,446 9,806,890 207,025
2016 28,176,459 12,371,002 2,950,923 1,111,736 11,366,025 252,813
% Change 9.41% 3.34% 8.05% 19.74% 15.90% 22.12%
U.S. Census 2012
16. Oscar Gonzales Copyright 2013
2012 International Home Buying Activity
Total sales volume to
international clients is
estimated at $82.5 Billion for
the 12 months ending March
2012, up from an estimated
$66.4 Billion for the 12
months ending March 2012.
The estimated volume of
international sales increased
between 2011 and 2012 by
24%.
17. Oscar Gonzales Copyright 2013
International Home Buyer Profile
A random sample of Realtors速 on their
experiences over the 12 months ending March
2012 identified two types of international
clients:
Type A: Foreign clients with permanent
residences outside the U.S. These types of
clients typically are purchasing property for
investment, vacation, or visits of less than
six months to the U.S.
Type B: Clients who are recent immigrants
(less than two years) or temporary visa
holders residing for more than six months
for professional, educational, or other
reasons.
18. Oscar Gonzales Copyright 2013
Geographic Segmentation
Proximity to the home country, the convenience of air transportation, and
climate and location appear to be important considerations to purchasers. For
example:
East Coast attracts Europeans.
West Coast is attractive to Asian purchasers.
Mexican purchasers are active in the Southwestern markets.
Florida appears to be attractive to South Americans as well as Europeans
and Canadians.
19. Oscar Gonzales Copyright 2013
Geographic Segmentation
International buyers came from a total of 71 countries; the top five (Canada,
Mexico, China, U.K., and India) accounted for 53% of transactions. Most
states had at least one international transaction, but four statesArizona,
California, Florida, and Texasaccounted for 51% of transactions.
20. Oscar Gonzales Copyright 2013
U.S. Home Price after Currency Conversion
200
175
150
US
Canada
Euro
125
Yen
100
100
Index set at 100 in Year 2000
75
2000 - 2001 - 2002 - 2003 - 2004 - 2005 - 2006 - 2007 - 2008 - 2009 - 2010 - 2011 -
Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan
21. Oscar Gonzales Copyright 2013
Motivation for Buying
Homes in U.S. are less expensive than comparable foreign
properties and viewed as a secure investment and provide rental
and long term appreciation possibilities.
International students. The student(s) use the property as a
residence while studying in the country. In addition, the properties
can also acquire rental and investment aspects, with the student(s)
functioning as landlords.
Foreign executives temporarily working in this country.
In the case of recent immigrants to the U.S., home ownership is
viewed by many as an important accomplishment in their efforts
to become established in this country.