This document contains information on target audiences for four potential documentary films:
1) "Pressure To Be Perfect" targets females aged 13-25 from low-medium income, middle class backgrounds interested in beauty and fashion content, likely viewing on TV.
2) "Retail Gloom" targets middle income, middle class adults over 30 interested in news and informed content, likely viewing on TV or internet.
3) "Youth Services" targets middle aged adults of either sex from middle class, middle income backgrounds interested in politics and society, likely viewing on TV.
4) "Stadium Watch" targets males aged 16+ of any class or income interested in sports, likely viewing via TV, online or seeing
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Example Documentaries- Target Audiences
2. Documentary Pressure To Be Perfect
Title
Age 13-25
Sex Female
Income Level Low-medium
Education Either post 16 or under 16
Class Middle
Tastes in TV Girly hobbies, shopping, beauty, magazines ect
Documentaries/
hobbies/interest
s
Considering TV- perhaps channel 4 or ITV
technical
convergence, the
platform they
would most
likely watch your
documentary
Where in the TV advertisements or magazine advertisements
media they
might find out
about your
documentary
3. Documentary Title Retail Gloom
Age 30+
Sex Either
Income Level Middle
Class Middle
Education Post 16/School level
Tastes in TV News, Newspapers, informative
Documentaries/hob
bies/interests
Considering TV or Internet
technical
convergence, the
platform they
would most likely
watch your
documentary
Where in the media TV adverts
they might find out
about your
documentary
4. Documentary Title Youth Services
Age Middle aged 30+
Sex Either
Income Level Middle
Class Middle
Education 16+
Tastes in TV Political, news, society
Documentaries/hobb
ies/interests
Considering technical TV
convergence, the
platform they would
most likely watch
your documentary
Where in the media TV advertisement- newspapers
they might find out
about your
documentary
5. Documentary Title Stadium Watch
Age 16+
Sex Male
Income Level Low + (not important)
Class Low + (not important)
Education Not important
Tastes in TV Football/sports fans
Documentaries/hob
bies/interests
Considering TV or Online
technical
convergence, the
platform they
would most likely
watch your
documentary
Where in the media TV, Magazine, Sports advertisements
they might find out
about your
documentary