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Example of Simple Storytelling
Example of Simple Storytelling
User Market
iOS App Mockups
iOS App Mockups
Example of Simple Storytelling
Revenue
Key Partnerships



CPG Manufacturers


Grocery Stores
Dieticians
Health Insurance Companies
Healthcare Providers
Example of Simple Storytelling
Cost Structure
Revenue Projection
              12

              10

                8

                6
In millions




                4

                2

                0
                        1            2         3         4          5

                                Year 1       Year 2       Year 3       Year 4       Year 5
              Users         100000       200000       300000       400000       500000
              Recs          76800000     153600000    230400000    304800000    384000000
              Grocers       10           20           30           40           50
              Brands        20           40           60           80           100
Fooducate         GLDLX
Cost         $4.99             Free
Features     Separate Apps     One App
Rewards      None              Rewards / Coupons for Proper
                               Food

Categories   Only 2            Multiple: Medical, Allergies,
                               Religious

Recs         Basic             Coupons / GPS locator


UI           Busy / Clunky /   Simple / Beautiful / Fun
             Boring
Example of Simple Storytelling
Team GLDLX
Were JUST RIGHT

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