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switchvideo

This document contains a storyboard for an animated video being created by Drew Gilchrist for client Switch Video. The storyboard depicts cavemen at different stages of idea generation and communication, showing how animated video can bring products to life, tell stories simply and effectively, and help clients convey their value quickly to stand out from competition. It concludes by explaining how Switch Video can make the video creation process painless.

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//Project Title Meta Video //Client Switch Video //Stage Storyboard //Animator Drew Gilchrist STO 揃 RY 揃 BOARD [ stawr-ee-bawrd, stohr-ee-bohrd ] noun 1. a panel or panels on which a sequence of sketches depict the significant changes of action and scene in a planned film, as for a movie, television show, or advertisement.
Maybe youre having trouble explaining who you are and what you do with the rest of the world. Caveman on a prehistoric journey. Standing on a mountain top grunting out loud, trying to share his message. He looks overwhelmed. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
Maybe youre too close to your own product or marketing to create a compelling message. Maybe youre just ready to move beyond words. The caveman is trying to communicate his idea to another caveman that is dragging heavy items. A question mark above his head. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
We understand because we hear the same things from our clients all the time. They come to us with amazing ideas and products, but dont know how to communicate what they do with the world. Draw three different cavemen/woman with different ideas. One with fire. One with bow & arrow. One with a spear. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
Heres where animated video comes in. It lets you: bring your product to life and connect emotionally with viewers... Draw the first caveman (wheelman) carving his wheel idea in stone. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
tell your story in a way thats easy to remember... Draw and animate the wheel. The rocks can move across the screen. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
explain complex concepts in a simple and effective way... Draw the wheelman with his invention, standing showing the caveman that was dragging the heavy items. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
come across as compelling and resourced... Draw a tie on the wheelman, slickback his hair. Draw a team standing behind him. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
convey your value proposition quickly and clearly... You stand out from the competition. Caveman running from t-rex with his heavy pile on a wheeled cart. Clearly faster than his competition. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
Animated video really works. Your audience is seeing pictures and hearing words at the same time. Both their auditory and their visual senses are activated. They remember more. They are more likely to take action. Wheelman is presenting his idea to a group around a fire. His idea is on a stone wall and he is pointing at it with a bone or stick. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
Here at Switch Video, weve worked with some of the biggest brands in the world and we make the video creation process completely pain free. zoom out a bit and have the Switch logo carved up on a rock. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
... PAN OUT. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited

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Example Storyboard

  • 1. //Project Title Meta Video //Client Switch Video //Stage Storyboard //Animator Drew Gilchrist STO 揃 RY 揃 BOARD [ stawr-ee-bawrd, stohr-ee-bohrd ] noun 1. a panel or panels on which a sequence of sketches depict the significant changes of action and scene in a planned film, as for a movie, television show, or advertisement.
  • 2. Maybe youre having trouble explaining who you are and what you do with the rest of the world. Caveman on a prehistoric journey. Standing on a mountain top grunting out loud, trying to share his message. He looks overwhelmed. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
  • 3. Maybe youre too close to your own product or marketing to create a compelling message. Maybe youre just ready to move beyond words. The caveman is trying to communicate his idea to another caveman that is dragging heavy items. A question mark above his head. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
  • 4. We understand because we hear the same things from our clients all the time. They come to us with amazing ideas and products, but dont know how to communicate what they do with the world. Draw three different cavemen/woman with different ideas. One with fire. One with bow & arrow. One with a spear. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
  • 5. Heres where animated video comes in. It lets you: bring your product to life and connect emotionally with viewers... Draw the first caveman (wheelman) carving his wheel idea in stone. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
  • 6. tell your story in a way thats easy to remember... Draw and animate the wheel. The rocks can move across the screen. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
  • 7. explain complex concepts in a simple and effective way... Draw the wheelman with his invention, standing showing the caveman that was dragging the heavy items. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
  • 8. come across as compelling and resourced... Draw a tie on the wheelman, slickback his hair. Draw a team standing behind him. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
  • 9. convey your value proposition quickly and clearly... You stand out from the competition. Caveman running from t-rex with his heavy pile on a wheeled cart. Clearly faster than his competition. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
  • 10. Animated video really works. Your audience is seeing pictures and hearing words at the same time. Both their auditory and their visual senses are activated. They remember more. They are more likely to take action. Wheelman is presenting his idea to a group around a fire. His idea is on a stone wall and he is pointing at it with a bone or stick. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
  • 11. Here at Switch Video, weve worked with some of the biggest brands in the world and we make the video creation process completely pain free. zoom out a bit and have the Switch logo carved up on a rock. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited
  • 12. ... PAN OUT. Switch Original // Illustrated by: Drew Gilchrist 息 2013 Switch Marketing and Communications Limited