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R
Rupert Ball-Greene

The "Red" furniture (slide 27) now known as Lacoste Live was created by the architect Franklin Azzi. The Citadium space (slide 37) was developed by the French Puma shop in shop team..... The Puma Motorsport space (slide 39) was developed with architects Plajer & Franz.

1 of 39
LACOSTE
EXAMPLES OF MY WORK
VISUAL MERCHANDISING
Visual Merchandising Creation of Green Book of Merchandising. (Old store concept) Creation of White Book of Merchandising. (New store concept) Seasonal VM Guidelines. Red VM Guidelines. Creation of store window campaigns Creation & execution of VM trainings
Green Book of Merchandising
White Book of Merchandising
Seasonal Merchandising guide
Seasonal Merchandising Guide
Red Merchandising Guide
Window image for Lacoste Valentines Day
10/2002- 05/2005 22 Mkts 800 people
Training Prague
Training China
Training the Trainer In order to increase 束 reach 損 I developed (with an external agency) a 束 training the trainer 損 module. Nov 2005 trained 10 markets in Paris (UK, Ireland, Turkey, Denmark/Sweden, Greece, Morocco, Portugal, Netherlands, Spain & Italy). Resulting from this session; 43 trainings underway & scheduled and at least 185 participants reached. May 2006 trained 14 markets in Bangkok & futher 9 Markets in Mexico City.
Training the Trainer Bangkok
Training the Trainer Mexico City
Local Training London further to Training the Trainer
Local Trainings Florence & Rome further to Training the Trainer
束 Our shops resemble well organised stock rooms 損 Bernard Lacoste Nov 2000
Store Concept Organised competition of architects bidding for New Concept contract Responsible for retail initiation of winning architect (Designer Christophe Pillet & Architect Patrick Rubin Canal) Responsible for adaptation of new Lacoste logo (agency Seenk) into facade signage. Canal version deemed visually unsatisfactory. Development of free standing furniture with Pillet Partnered with KMF Media6 furniture producers; achieved 50% cost & timeline reduction of concept. Developed 束 take downs 損 of concept; Access, Access Soft Responsible for education of local architects & furniture suppliers. Responsible for approbation of local furniture suppliers Responsible for validation of all architectural plans for all stores & corners global. Responsible for architectural input (examples; ceiling Salzburg, introduction of Visplay into concept,sourcing) Development of 束 Red 損 furniture with Franklin Azzi
Shop Concept From:
盒彫盒彫..意看:
New Facade signage
Shop fit system From: 2000 per linear M
盒彫盒彫..意看: .850 per linear M
Salzburg; before & after.
Lacoste 束 Red 損 Furniture
Architectural Workshop
Architectural workshop Vienna November 2007 Participants Nine countries were present; Turkey, Greece, Spain, Switzerland, China, Canada, France, England & Germany. Germany covers also Austria. Greece covers Cyprus, Bulgaria, Hungary, Poland, Rep of Czech Republic, Macedonia, Malta.Rumania, Slovakia Objectives: To get all markets onto the same page (en phase) concerning qualitative level required by Devanlay for Lacoste POS. To highlight & solve as many problems encountered as possible. This to be achieved through exchange. To identify previous mistakes in the concept. This to help us develop the next step of concept (free standing) To ensure that participants leave feeling they are part of a worldwide team. Subjects to be treated: (Prior to the meeting each country will have been asked to provide M族 cost sheet completed) Store review-Photo review of all recent openings highlighting good & bad points. Presentation by each market of their recent openings explaining difficulties faced & solutions found. Presentation by each of the markets explaining what works & what doesnt concerning the concept, the furniture and the communication (role of Intl Retail Development) whats missing. New developments-Present and explain in detail new additions to the concept Maintenance how do they treat this issue in their markets
Architectural workshop Vienna November 2007
Design of new shopping bags
PUMA
VM & Marketing stories Kaufhof Berlin Before .& after
Kaufhof Berlin before .& after
Munich airport before after
Citadium 215 M2 with 6 different collections Ctadium Paris before Citadium Paris before
Citadium Paris 100 M2 with 2 collections Citadium Paris after Citadium Paris after
El Corte Ingles (with everything)
El Corte Ingles (after development of separate Motor Sport space)

More Related Content

Examples

  • 4. Visual Merchandising Creation of Green Book of Merchandising. (Old store concept) Creation of White Book of Merchandising. (New store concept) Seasonal VM Guidelines. Red VM Guidelines. Creation of store window campaigns Creation & execution of VM trainings
  • 5. Green Book of Merchandising
  • 6. White Book of Merchandising
  • 10. Window image for Lacoste Valentines Day
  • 14. Training the Trainer In order to increase 束 reach 損 I developed (with an external agency) a 束 training the trainer 損 module. Nov 2005 trained 10 markets in Paris (UK, Ireland, Turkey, Denmark/Sweden, Greece, Morocco, Portugal, Netherlands, Spain & Italy). Resulting from this session; 43 trainings underway & scheduled and at least 185 participants reached. May 2006 trained 14 markets in Bangkok & futher 9 Markets in Mexico City.
  • 16. Training the Trainer Mexico City
  • 17. Local Training London further to Training the Trainer
  • 18. Local Trainings Florence & Rome further to Training the Trainer
  • 19. 束 Our shops resemble well organised stock rooms 損 Bernard Lacoste Nov 2000
  • 20. Store Concept Organised competition of architects bidding for New Concept contract Responsible for retail initiation of winning architect (Designer Christophe Pillet & Architect Patrick Rubin Canal) Responsible for adaptation of new Lacoste logo (agency Seenk) into facade signage. Canal version deemed visually unsatisfactory. Development of free standing furniture with Pillet Partnered with KMF Media6 furniture producers; achieved 50% cost & timeline reduction of concept. Developed 束 take downs 損 of concept; Access, Access Soft Responsible for education of local architects & furniture suppliers. Responsible for approbation of local furniture suppliers Responsible for validation of all architectural plans for all stores & corners global. Responsible for architectural input (examples; ceiling Salzburg, introduction of Visplay into concept,sourcing) Development of 束 Red 損 furniture with Franklin Azzi
  • 24. Shop fit system From: 2000 per linear M
  • 25. 盒彫盒彫..意看: .850 per linear M
  • 27. Lacoste 束 Red 損 Furniture
  • 29. Architectural workshop Vienna November 2007 Participants Nine countries were present; Turkey, Greece, Spain, Switzerland, China, Canada, France, England & Germany. Germany covers also Austria. Greece covers Cyprus, Bulgaria, Hungary, Poland, Rep of Czech Republic, Macedonia, Malta.Rumania, Slovakia Objectives: To get all markets onto the same page (en phase) concerning qualitative level required by Devanlay for Lacoste POS. To highlight & solve as many problems encountered as possible. This to be achieved through exchange. To identify previous mistakes in the concept. This to help us develop the next step of concept (free standing) To ensure that participants leave feeling they are part of a worldwide team. Subjects to be treated: (Prior to the meeting each country will have been asked to provide M族 cost sheet completed) Store review-Photo review of all recent openings highlighting good & bad points. Presentation by each market of their recent openings explaining difficulties faced & solutions found. Presentation by each of the markets explaining what works & what doesnt concerning the concept, the furniture and the communication (role of Intl Retail Development) whats missing. New developments-Present and explain in detail new additions to the concept Maintenance how do they treat this issue in their markets
  • 31. Design of new shopping bags
  • 32. PUMA
  • 33. VM & Marketing stories Kaufhof Berlin Before .& after
  • 36. Citadium 215 M2 with 6 different collections Ctadium Paris before Citadium Paris before
  • 37. Citadium Paris 100 M2 with 2 collections Citadium Paris after Citadium Paris after
  • 38. El Corte Ingles (with everything)
  • 39. El Corte Ingles (after development of separate Motor Sport space)