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The document provides an example of how conventions were used in a magazine advertisement. It also gives an example of how the conventions were developed for the advert. However, the document does not provide any specific details about the conventions used, what product or company the advert was for, or how exactly the conventions were developed.
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Examples...hlr1993
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The document discusses the use of consistent visual motifs across three media products: a digipak, magazine advertisement, and music video. The font "Planet Estyle" is used in all three, and the color blue features prominently in each product to create cohesion and link them together. Specifically, blue is used throughout the digipak panels, as a scarf in the music video representing hope, and throughout the magazine ad including for the band name and logo.Digipak (Album Cover) Analysis
Digipak (Album Cover) Analysishlr1993
Ìý
The document provides an in-depth analysis of the design elements used across the album covers of The Kooks, Oasis, and Arctic Monkeys. It examines the imagery, typography, color schemes, and layouts employed on the front and back covers as well as inside panels. Key points analyzed include how the designs establish the bands' indie credentials, appeal to target audiences, create coherence across elements, and reinforce the bands' brands.Evaluation Question Four
Evaluation Question Fourhlr1993
Ìý
The student used a variety of media technologies throughout the research, planning, construction, and evaluation stages of their coursework. During research, they used the internet, Google, Wikipedia, YouTube, Blogger, and Microsoft Office to gather information on their target audience and existing music videos, magazines, and digipaks. Planning and construction involved using Facebook, a scanner, iMovie, iTunes, Adobe Photoshop, Photobucket, and a video camera. Evaluation utilized Blogger, YouTube, Facebook, Microsoft Office, ºÝºÝߣshare, and iMovie to present findings and gather audience feedback.Treatment Dykeenies
Treatment Dykeenieshlr1993
Ìý
The document proposes a music video treatment for the song "Stitches" by the band The Dykeenies. It will depict a story of domestic violence to reflect the deep emotions of the song. Scenes will show a young woman's varying emotions as she endures an abusive relationship with her boyfriend. Though including violence, the video will end positively by showing her leaving her abuser to start a new life. Intercut with the narrative will be performances by the band on a rooftop to showcase their image and musical talent. Mood and color schemes will take viewers on an emotional journey.Evaluation Question 3
Evaluation Question 3hlr1993
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Hannah learned several important lessons from receiving audience feedback on her music video and magazine advertisement projects. She found that regularly incorporating feedback helped her improve her work. While she took most suggestions, some went against her research and she didn't apply those. Most feedback was positive but some offered differing opinions. Overall, feedback helped make her final products appeal more to her target audience.Evaluation Question Three 
Evaluation Question Three hlr1993
Ìý
The candidate learned several important lessons from receiving feedback on their music video, magazine advertisement, and digipak from their target audience. They found that regularly incorporating feedback helped improve their work and make it more appealing. While not all feedback was applied, considering suggestions and finding compromises helped enhance the projects. The candidate discovered that pleasing all audience members can be difficult but that variability in elements like cutting pace kept most engaged.Let it go
Let it goericacadago
Ìý
The speaker is isolated in a kingdom of snow. She struggles to conceal her emotions but can no longer hold them back, letting go of the past and embracing her power over ice and snow. She declares her independence from social expectations by letting the storm inside her rage freely without concern for what others may say.
Digipak (Album Cover) Analysis 
Digipak (Album Cover) Analysis hlr1993
Ìý
The document provides an in-depth analysis of the design elements used across the album covers of The Kooks, Oasis, and Arctic Monkeys. It examines the imagery, typography, color schemes, and layouts employed on the front and back covers as well as inside panels. Key points made include how the designs establish the bands' indie credentials, appeal to their target audiences, create coherence across elements, and reinforce the importance of music-making.Magazine advert analysissss
Magazine advert analysisssshlr1993
Ìý
The magazine advertisement uses design elements to promote the band's image and brand identity. It replicates aspects of the album cover and music videos to create consistency across media. Specifically:
1) The ad for The Enemy emulates a train timetable to reference the album title and promote an anti-mainstream image. Font, colors and background match the album cover and posters.
2) Kaiser Chiefs' ad uses bright colors and retro design to suggest influence from 1980s music and convey authenticity. Font and album photo match the cover.
3) Stereophonics' ad shows the band in typical indie attire to seem relatable. Font and historical background image connect to the album cover and WWII-Indie cd covers
Indie cd covershlr1993
Ìý
The document discusses three indie CD covers:
1) The Kaiser Chiefs' "Yours, Truly Angry Mob" album depicts the serious faces of the band members in black clothes, representing the darker lyrics of the album.
2) The Kooks' debut album "Inside In/Inside Out" features the band playing guitars with their heads down, showing their focus on music. The lead singer in the mirror isolates his role.
3) Arctic Monkeys' debut album "Whatever People Say I Am, That's What I'm Not" depicts the lead singer Alex Turner with short hair and drowsy eyes, implying a rebellious and drug-influenced persona to attract fans.Indie cd covers
Indie cd covershlr1993
Ìý
The document discusses three indie CD covers:
1) The Kaiser Chiefs' "Yours, Truly Angry Mob" album depicts the serious faces of the band members in black clothes, representing the darker lyrics of the album.
2) The Kooks' debut album "Inside In/Inside Out" features the band playing guitars with their heads down, showing their focus on music. The lead singer in the mirror isolates his role.
3) Arctic Monkeys' debut album "Whatever People Say I Am, That's What I'm Not" depicts the lead singer Alex Turner with short hair and drowsy eyes, implying a rebellious and drug-influenced persona to attract fans.Dykeenies Script/Shot List
Dykeenies Script/Shot Listhlr1993
Ìý
The document provides a shot-by-shot summary for a music video. It introduces an abused girlfriend and her boyfriend. Over the course of the video, she decides to leave him. Scenes alternate between close-ups of the characters and shots of the band playing. In the end, the lead singer returns the girlfriend's scarf, suggesting support as she moves on from the abusive relationship.
Razorlight
Razorlighthlr1993
Ìý
This music video for Razorlight's song "I Can't Stop This Feeling I've Got" is a performance-based video that mainly consists of close-ups of the band members playing their instruments, in line with record label demands. It establishes the band's image as a laid-back indie rock band through their hairstyles and casual outfits. The editing pace matches the tempo of the mellow song, and shooting it in black and white further amplifies the subdued tone. The video focuses solely on the band's performance without additional elements like cameos or intertextual references found in other genres, reinforcing Razorlight's anti-mainstream indie ethos.Music Video Pioneers
Music Video Pioneershlr1993
Ìý
Jonas Akerlund is a Swedish music video director known for stylish videos that imitate movies. His video for Madonna's "Ray of Light" won a Grammy, and he directed Lady Gaga's challenging video for "Telephone." David Fincher is an American director known for dark, stylish work, directing iconic videos for Madonna's "Vogue" and Michael Jackson's "Who Is It." The Malloys are brothers who direct under that name, creating videos across genres, including for Vampire Weekend and Avril Lavigne, and are signed to HSI productions.Target Audience Research
Target Audience Researchhlr1993
Ìý
The document discusses research into the target audience for independent music. It finds that independent music audiences tend to be 15-34 years old, as popularity of indie music has grown with the internet and music festivals. XFM radio listeners, who like indie/alternative rock, modern alternative, and pop rock, are the target. The target audience enjoys comedy and going to concerts. They may be students and value freedom of expression. While indie music started as anti-mainstream, it is now popular across Europe so the audience includes both mainstream and anti-mainstream individuals aged 13-24.The Kooks
The Kookshlr1993
Ìý
The music video for The Kooks' song "Shine On" uses various techniques to portray the band as authentic indie musicians and appeal to their target audience. It features close-ups of the band playing instruments to emphasize their musical abilities. Retro aesthetics like flowery wallpaper reference the origins of indie music. While including voyeuristic elements, it does not objectify women. The video also stands out by not including intertextual references or focusing on visual effects, reinforcing the band's anti-mainstream image and focus on their music.Pros and Cons
Pros and Conshlr1993
Ìý
This document provides pros and cons analyses of three potential songs for a music video: "Stitches - The Dykeenies" which has an energetic introduction and catchy lyrics but the band already has a video for the song; "Indecision - Acoustic Jim" has good lyrics and personal style but mediocre repetitive vocals; and "Live Like We're Dying - Kris Allen (Tyler Ward Version)" has good vocals, meaningful lyrics for a narrative, but Kris Allen is very well known and signed to a major label so copyright would be difficult to obtain.Music Video Analysis 
Music Video Analysis hlr1993
Ìý
The music video for One Night Only's song "Say You Don't Want It" uses several techniques to appeal to its target indie pop audience. It features close-ups of the band members, particularly the lead singer, to help viewers identify with them. It also includes shots of the full band performing to establish them as a band. The location of New York City and themes of fleeting love and unrealistic dreams subtly connect to the lyrics. There are also references to the Lady and the Tramp movie that longtime indie fans would recognize.Country and Western 
Country and Western hlr1993
Ìý
Country and western music originated from folk songs brought by English, Scottish and Irish settlers to the US southeast in the 18th century. The genre began to take shape in the 1920s with the first commercial recording and further development of radio, recording, touring and publishing industries. Popular artists mentioned include Taylor Swift, Johnny Cash, Billy Ray Cyrus, The Carter Family and Dolly Parton. Country music audiences have diversified but still include a core base of older rural and working class fans. Music videos are discussed for Taylor Swift, Shania Twain, Billy Ray Cyrus and Dolly Parton showing different styles and ways they appeal to target audiences. Album cover links to videos and images are also analyzed.Evaluation Activity Two
Evaluation Activity Twohlr1993
Ìý
This document analyzes the representation of social groups in a psychological thriller media product. It finds that:
1) Gender roles follow stereotypes with the male character portrayed as the "villain" stalking and dominating the female "victim" through camera angles, lighting, and clothing symbolism.
2) The two main characters are teenagers represented in a nuanced way as intelligent and hard-working rather than stereotypical "hoodlums".
3) Ethnic diversity is shown to represent modern urban society, though some stereotypes are still followed in the portrayal of the black male as intelligent but sinister versus the accomplished middle-class female.Evaluation Activity Two
Evaluation Activity Twohlr1993
Ìý
This document analyzes the representation of social groups in a psychological thriller media product. It finds that:
1) Gender roles follow stereotypes with the male character portrayed as the "villain" stalking and dominating the female "victim" through camera angles, lighting, and clothing symbolism.
2) The two main characters are teenagers represented in a nuanced way as intelligent and hard-working rather than stereotypical "hoodlums".
3) Ethnic diversity is shown to represent modern urban society, though some stereotypes are still followed in the portrayal of the black male as intelligent but sinister versus the accomplished middle-class female.G321 evaluation acitivity 7 notes
G321 evaluation acitivity 7 noteshlr1993
Ìý
The document summarizes what Hannah Ram learned from creating a preliminary task and progressing to a full product. Some key points include:
1) Shots were shaky in the preliminary task due to lack of a tripod, but a tripod was used for the full product to create steady shots.
2) Framing of shots needed improvement, so character positioning was planned in advance for the full product.
3) Research was conducted on conventions like the 180 degree rule to ensure content was appropriate.
4) Attention to details like location, lighting, and sound editing improved the overall quality and meaning conveyed.
5) Movement of actors and continuity of editing between shots was enhanced.G321 evaluation question one
G321 evaluation question onehlr1993
Ìý
(1) The document discusses how a media product uses, develops, and challenges conventions of psychological thriller films. It analyzes techniques like titling, camerawork, framing, lighting, editing, sound, and narrative structure. It is noted that conventions like continuity editing and central character positioning are used. Costuming and setting are also based on research into the genre. Some techniques are developed, like the blurring title and tilt opening shot. This balances using, developing, and challenging conventions of psychological thriller openings.Media G321 Evaluation Two
Media G321 Evaluation Twohlr1993
Ìý
This document analyzes the representation of social groups in a psychological thriller media product. It finds that:
1) Gender roles follow stereotypes with the male character portrayed as the "villain" stalking and dominating the female "victim" through framing, lighting, and costume choices.
2) The characters are teenagers represented in a nuanced way as intelligent and hard-working rather than stereotypical "hoodie-wearing thugs".
3) Ethnic diversity is shown but stereotypes are both challenged and followed - the black male protagonist is intelligent but sinister, while the white female protagonist conforms to expectations of middle-class achievement.Script Breakdown Sheet 1
Script Breakdown Sheet 1hlr1993
Ìý
Horatio stalks Mia on her way to school, following her down Welham Road. As he follows her, Horatio trips and falls, causing Mia to look at him in disgust while other school pupils laugh and make nasty comments. The scene will feature Leon as Horatio and Jemima as Mia, along with two extras playing laughing school pupils. Horatio will wear stereotypical nerdy clothing while Mia wears grey and red, and Horatio will perform a fall stunt. Basic camera techniques without special effects will be used to film the scene on Welham Road near the school.Analysistable4
Analysistable4hlr1993
Ìý
The document analyzes techniques used in the opening sequences of 6 psychological thriller films. It finds that most use red or white titles over images to set a ominous tone. Camera movements like panning are used to create mystery. Close-ups and medium shots are common framing techniques. Eye-level camera angles portray subjects normally at first. Settings tend to be remote or suburban areas. Mise-en-scene like the use of red costumes or props imply danger and psychological issues in the characters. Color, lighting, locations and other visual elements effectively set tones that foreshadow the psychological threats within the films.
Entity Framework Interview Questions PDF By ScholarHat
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Digipak (Album Cover) Analysis
Digipak (Album Cover) Analysis hlr1993
Ìý
The document provides an in-depth analysis of the design elements used across the album covers of The Kooks, Oasis, and Arctic Monkeys. It examines the imagery, typography, color schemes, and layouts employed on the front and back covers as well as inside panels. Key points made include how the designs establish the bands' indie credentials, appeal to their target audiences, create coherence across elements, and reinforce the importance of music-making.Magazine advert analysissss
Magazine advert analysisssshlr1993
Ìý
The magazine advertisement uses design elements to promote the band's image and brand identity. It replicates aspects of the album cover and music videos to create consistency across media. Specifically:
1) The ad for The Enemy emulates a train timetable to reference the album title and promote an anti-mainstream image. Font, colors and background match the album cover and posters.
2) Kaiser Chiefs' ad uses bright colors and retro design to suggest influence from 1980s music and convey authenticity. Font and album photo match the cover.
3) Stereophonics' ad shows the band in typical indie attire to seem relatable. Font and historical background image connect to the album cover and WWII-Indie cd covers
Indie cd covershlr1993
Ìý
The document discusses three indie CD covers:
1) The Kaiser Chiefs' "Yours, Truly Angry Mob" album depicts the serious faces of the band members in black clothes, representing the darker lyrics of the album.
2) The Kooks' debut album "Inside In/Inside Out" features the band playing guitars with their heads down, showing their focus on music. The lead singer in the mirror isolates his role.
3) Arctic Monkeys' debut album "Whatever People Say I Am, That's What I'm Not" depicts the lead singer Alex Turner with short hair and drowsy eyes, implying a rebellious and drug-influenced persona to attract fans.Indie cd covers
Indie cd covershlr1993
Ìý
The document discusses three indie CD covers:
1) The Kaiser Chiefs' "Yours, Truly Angry Mob" album depicts the serious faces of the band members in black clothes, representing the darker lyrics of the album.
2) The Kooks' debut album "Inside In/Inside Out" features the band playing guitars with their heads down, showing their focus on music. The lead singer in the mirror isolates his role.
3) Arctic Monkeys' debut album "Whatever People Say I Am, That's What I'm Not" depicts the lead singer Alex Turner with short hair and drowsy eyes, implying a rebellious and drug-influenced persona to attract fans.Dykeenies Script/Shot List
Dykeenies Script/Shot Listhlr1993
Ìý
The document provides a shot-by-shot summary for a music video. It introduces an abused girlfriend and her boyfriend. Over the course of the video, she decides to leave him. Scenes alternate between close-ups of the characters and shots of the band playing. In the end, the lead singer returns the girlfriend's scarf, suggesting support as she moves on from the abusive relationship.Razorlight
Razorlighthlr1993
Ìý
This music video for Razorlight's song "I Can't Stop This Feeling I've Got" is a performance-based video that mainly consists of close-ups of the band members playing their instruments, in line with record label demands. It establishes the band's image as a laid-back indie rock band through their hairstyles and casual outfits. The editing pace matches the tempo of the mellow song, and shooting it in black and white further amplifies the subdued tone. The video focuses solely on the band's performance without additional elements like cameos or intertextual references found in other genres, reinforcing Razorlight's anti-mainstream indie ethos.Music Video Pioneers
Music Video Pioneershlr1993
Ìý
Jonas Akerlund is a Swedish music video director known for stylish videos that imitate movies. His video for Madonna's "Ray of Light" won a Grammy, and he directed Lady Gaga's challenging video for "Telephone." David Fincher is an American director known for dark, stylish work, directing iconic videos for Madonna's "Vogue" and Michael Jackson's "Who Is It." The Malloys are brothers who direct under that name, creating videos across genres, including for Vampire Weekend and Avril Lavigne, and are signed to HSI productions.Target Audience Research
Target Audience Researchhlr1993
Ìý
The document discusses research into the target audience for independent music. It finds that independent music audiences tend to be 15-34 years old, as popularity of indie music has grown with the internet and music festivals. XFM radio listeners, who like indie/alternative rock, modern alternative, and pop rock, are the target. The target audience enjoys comedy and going to concerts. They may be students and value freedom of expression. While indie music started as anti-mainstream, it is now popular across Europe so the audience includes both mainstream and anti-mainstream individuals aged 13-24.The Kooks
The Kookshlr1993
Ìý
The music video for The Kooks' song "Shine On" uses various techniques to portray the band as authentic indie musicians and appeal to their target audience. It features close-ups of the band playing instruments to emphasize their musical abilities. Retro aesthetics like flowery wallpaper reference the origins of indie music. While including voyeuristic elements, it does not objectify women. The video also stands out by not including intertextual references or focusing on visual effects, reinforcing the band's anti-mainstream image and focus on their music.Pros and Cons
Pros and Conshlr1993
Ìý
This document provides pros and cons analyses of three potential songs for a music video: "Stitches - The Dykeenies" which has an energetic introduction and catchy lyrics but the band already has a video for the song; "Indecision - Acoustic Jim" has good lyrics and personal style but mediocre repetitive vocals; and "Live Like We're Dying - Kris Allen (Tyler Ward Version)" has good vocals, meaningful lyrics for a narrative, but Kris Allen is very well known and signed to a major label so copyright would be difficult to obtain.Music Video Analysis
Music Video Analysis hlr1993
Ìý
The music video for One Night Only's song "Say You Don't Want It" uses several techniques to appeal to its target indie pop audience. It features close-ups of the band members, particularly the lead singer, to help viewers identify with them. It also includes shots of the full band performing to establish them as a band. The location of New York City and themes of fleeting love and unrealistic dreams subtly connect to the lyrics. There are also references to the Lady and the Tramp movie that longtime indie fans would recognize.Country and Western
Country and Western hlr1993
Ìý
Country and western music originated from folk songs brought by English, Scottish and Irish settlers to the US southeast in the 18th century. The genre began to take shape in the 1920s with the first commercial recording and further development of radio, recording, touring and publishing industries. Popular artists mentioned include Taylor Swift, Johnny Cash, Billy Ray Cyrus, The Carter Family and Dolly Parton. Country music audiences have diversified but still include a core base of older rural and working class fans. Music videos are discussed for Taylor Swift, Shania Twain, Billy Ray Cyrus and Dolly Parton showing different styles and ways they appeal to target audiences. Album cover links to videos and images are also analyzed.Evaluation Activity Two
Evaluation Activity Twohlr1993
Ìý
This document analyzes the representation of social groups in a psychological thriller media product. It finds that:
1) Gender roles follow stereotypes with the male character portrayed as the "villain" stalking and dominating the female "victim" through camera angles, lighting, and clothing symbolism.
2) The two main characters are teenagers represented in a nuanced way as intelligent and hard-working rather than stereotypical "hoodlums".
3) Ethnic diversity is shown to represent modern urban society, though some stereotypes are still followed in the portrayal of the black male as intelligent but sinister versus the accomplished middle-class female.Evaluation Activity Two
Evaluation Activity Twohlr1993
Ìý
This document analyzes the representation of social groups in a psychological thriller media product. It finds that:
1) Gender roles follow stereotypes with the male character portrayed as the "villain" stalking and dominating the female "victim" through camera angles, lighting, and clothing symbolism.
2) The two main characters are teenagers represented in a nuanced way as intelligent and hard-working rather than stereotypical "hoodlums".
3) Ethnic diversity is shown to represent modern urban society, though some stereotypes are still followed in the portrayal of the black male as intelligent but sinister versus the accomplished middle-class female.G321 evaluation acitivity 7 notes
G321 evaluation acitivity 7 noteshlr1993
Ìý
The document summarizes what Hannah Ram learned from creating a preliminary task and progressing to a full product. Some key points include:
1) Shots were shaky in the preliminary task due to lack of a tripod, but a tripod was used for the full product to create steady shots.
2) Framing of shots needed improvement, so character positioning was planned in advance for the full product.
3) Research was conducted on conventions like the 180 degree rule to ensure content was appropriate.
4) Attention to details like location, lighting, and sound editing improved the overall quality and meaning conveyed.
5) Movement of actors and continuity of editing between shots was enhanced.G321 evaluation question one
G321 evaluation question onehlr1993
Ìý
(1) The document discusses how a media product uses, develops, and challenges conventions of psychological thriller films. It analyzes techniques like titling, camerawork, framing, lighting, editing, sound, and narrative structure. It is noted that conventions like continuity editing and central character positioning are used. Costuming and setting are also based on research into the genre. Some techniques are developed, like the blurring title and tilt opening shot. This balances using, developing, and challenging conventions of psychological thriller openings.Media G321 Evaluation Two
Media G321 Evaluation Twohlr1993
Ìý
This document analyzes the representation of social groups in a psychological thriller media product. It finds that:
1) Gender roles follow stereotypes with the male character portrayed as the "villain" stalking and dominating the female "victim" through framing, lighting, and costume choices.
2) The characters are teenagers represented in a nuanced way as intelligent and hard-working rather than stereotypical "hoodie-wearing thugs".
3) Ethnic diversity is shown but stereotypes are both challenged and followed - the black male protagonist is intelligent but sinister, while the white female protagonist conforms to expectations of middle-class achievement.Script Breakdown Sheet 1
Script Breakdown Sheet 1hlr1993
Ìý
Horatio stalks Mia on her way to school, following her down Welham Road. As he follows her, Horatio trips and falls, causing Mia to look at him in disgust while other school pupils laugh and make nasty comments. The scene will feature Leon as Horatio and Jemima as Mia, along with two extras playing laughing school pupils. Horatio will wear stereotypical nerdy clothing while Mia wears grey and red, and Horatio will perform a fall stunt. Basic camera techniques without special effects will be used to film the scene on Welham Road near the school.Analysistable4
Analysistable4hlr1993
Ìý
The document analyzes techniques used in the opening sequences of 6 psychological thriller films. It finds that most use red or white titles over images to set a ominous tone. Camera movements like panning are used to create mystery. Close-ups and medium shots are common framing techniques. Eye-level camera angles portray subjects normally at first. Settings tend to be remote or suburban areas. Mise-en-scene like the use of red costumes or props imply danger and psychological issues in the characters. Color, lighting, locations and other visual elements effectively set tones that foreshadow the psychological threats within the films.Recently uploaded (20)
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Examples...
- 1. Example of how I used the conventions in my magazine advert:
- 2. Example of how I developed the conventions in my advert: