The document contains examples of work by What's the Story, a copywriting agency. It provides snippets of copy and descriptions of projects for various clients across different industries, including real estate, education, travel, retail, and financial services. The examples illustrate how What's the Story has helped launch new products and brands, re-launch existing companies, and increase engagement through compelling copy for websites, brochures, direct mail, and other marketing materials.
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Examples of work no1
1. Why? How? Who? When?
What? The UK’s tallest free-
standing sculpture poses
many questions. What’s the
story tells Aspire’s towering
tale with simplicity, clarity
and depth, helping produce a
successful launch.
Name. Copy. Website. Brochures. Emails. DM. Public Launch
bcsAgency, Nottingham
aspire.nottingham.ac.uk
2. When it comes to teenage
sex, you can’t beat around
the bush. What’s the story’s
proposition is fast, direct,
engaging, straightforward
and memorable.
Concepts. Copy. Press Ads. Posters
Human, Doncaster
3. Australian surf brand
originally launched in 1976
and – with a little help from
this super cool catalogue
written by What’s the story
– successfully re-launched in
2006.
Copy. Catalogue
Headworx, Devon
4. Through clear, concise and
contemporary copy, What’s
the story promotes every
Marriott hotel in the UK as a
destination of choice for
successful business
meetings and conferences.
Copy. Brochures. Rack Leaflets
HRG, Northampton
5. What’s the story writes SEO
copy for Boots online
content – from incentivising
men’s fragrance to extolling
the benefits of hair removal
systems for women.
SEO Copy
Boots, Nottingham
6. Copy. Website. Emails. Press Ads
Publicis Chemistry, Nottingham PropertyCheck is Experian’s ground-
propertycheck.co.uk
breaking property valuation service.
What’s the story brings its website
to life with compelling propositions,
helpful guides and a clear journey
through the process.
7. An iconic shop frontage in
the heart of Leicester. A
time of year for shopping
and giving. A clear
demonstration of What’s
the story’s ability for
generating fresh creative
concepts and copy.
Concepts. Copy. Press Ads. 48 Sheets. Catalogues
Rhino Advertising, Leicester
8. Time was, Capital One
leaflets were everywhere.
Responded to in sufficient
numbers to warrant constant
creative refreshment, this
unusual proposition proved
to be both engaging and
successful.
Concepts. Copy. DM. Inserts. Press Ads
bcsAgency, Nottingham
9. Every hotel has a
story to tell.
Tell your story Smith of Derby makes
through time. stunning clocks for hotels.
What’s the story creates
evocative case studies that
tell each compelling story
with verve and panache.
Direct Mail. Website
Cubic, Nottingham
storythroughtime.com
10. Immediately arresting copy
carefully created by What’s
the story provides the
necessary cut-through in a
variety of DM packs.
Copy. Concepts. DM. Brochures. Press Ads
Tribe, Nottingham. bcsAgency, Nottingham
11. Reflecting people’s hopes,
fears and ambitions through
DM. Enlivening financial
services through everyday
life. Making every product
desirable and necessary.
Copy. Concepts. DM. Brochures. Press Ads. Scripts
KBA, Nottingham
12. What’s the story
Broadway Business Centre
Stoney Street
The Lace Market
Nottingham
NG1 1LL
07905 919 607
info@whats-the-story.com
whats-the-story.com
@whatsthestoryco
Linkedin : Martin Rockley