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This document contains a media spending report for various newspapers and radio stations over a month period. It lists the media outlet, ad size and duration, cost per placement, total cost, and frequency of placements. The total spending for newspapers was $1,052,834.85 for the month. Total radio ad spending was $832,072.04. With tax, the grand total media spending for the month was $2,214,765.60.
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- 2. MEDIA SIZE/DUR TIME U.COST TOTAL COST TOT. FREQ MAY 30 S 31 M 1 T 2 W 3 T 4 F 5 S 6 S 7 M 8 T JU N E 9 W 10 T 11 F 12 S 13 S 14 M 15 T 16 W 17 T 18 F 19 S 20 S 21 M 22 T 23 W 24 T 25 F 26 S 27 S 28 M 29 T 2 1 2 1 2 1 2 1 PR ESS Gleaner Sunday Daily 6x26FC 74,102.40 48,280.80 193,123.20 0 4 129,160.80 75,861.60 129,160.80 75,861.60 1 1 52,062.50 43,137.50 52,062.50 86,275.00 1 2 81,725.00 63,875.00 81,725.00 127,750.00 1 2 32,325.00 24,225.00 96,975.00 - 3 0 46,650.00 46,650.00 1 25,121.25 25,121.25 3,500.00 25,121.25 50,242.50 3,500.00 1 2 1 80,388.00 4,000.00 80,388.00 4,000.00 1 1 1 1 1 1 FP/FC Sunday Daily Observer Sunday Daily 1 1 5x17.5FC 1 1 1 FP/FC Sunday Daily Star Weekend Weekday 1 1 1 5x15FC 1 1 1 FP/FC Weekend W.Mirror Wed. Friday Surcharge 1 5x15FC 1 1 1 1 FP/FC Friday Surcharge Total Press 1 1 1,052,834.85 R A D IO IRIE FM W.U. Call The Jam 30secs RJR 94 FM Ja. Morning B.T.Headlines 30secs ZIP 103 FM Zip Life Zip Heat 30secs LINKZ FM The Climb E.Drive 30secs 6:00-10:00pm 2:00-6:00pm 5,310.00 4,815.00 180,540.00 139,635.00 34 29 2 1 2 1 2 1 2 1 2 1 5:00-9:00am 5:00-7:00pm 6,391.00 4,535.12 217,294.00 77,097.04 34 17 2 1 2 1 2 1 2 1 2 1 6:00-10:00am 2:00-6:00pm 2,430.00 2,430.00 82,620.00 70,470.00 34 29 2 1 2 1 2 1 2 1 2 1 6:00-2:00pm 2:00-6:00pm 854.00 1,220.00 29,036.00 35,380.00 34 29 2 1 2 1 2 1 2 1 2 1 Total Radio 832,072.04 Total Tax Grand Total 1,884,906.89 329,858.71 2,214,765.60 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 4 2 1 2 1 2 1 2 1 2 1 4 2 1 2 1 2 1 2 1 2 1 4 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 4 2 1 2 1 2 1 2 1 2 1 4 2 1 2 1 4 2 1 2 1 2 1 2 1 2 1 4 2 1 2 1 4 4