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Shraddha Ganesh| Vice President
Marketing

Introduction
? Shraddha Ganesh
? Mumbaikar. TamBrahm.
? Love Dogs!
? Movie �C Yeh Jawani Hain Deewani
? GCDP �C Bandung, Indonesia.
? My ��WHY in AIESEC�� C
Challenge myself to test my potential
and to evolve each day! ?

VisionInnovation to drive down performance.

Job Description
Positioning
and
Packaging
Promotion
SALEFeedback
Market
Research
Ongoing PR and Corporate Branding
Ongoing PR and Corporate Branding

Focus Areas (1/3)
Showcasing
Impact
Virtual presence
Synergy with: OGCDP
KPI: 1000 registration,
50% conversion rate
Media Presence
Synergy with: OGCDP
KPI: 200 registrations, 30%
conversion rate & improvising
our brand image
Impact showcase
Synergy with: OGCDP & BD
conversion rate
LC Design Team
Synergy with: TM
KPI: All physical and
virtual poster/banner
creation

Focus area (2/3)
Increase our
physical and
virtual outreach
to build a brand
image.
Events
Synergy with: OGCDP & Expansions
KPI: 500 registration, 50% conversion
rate
Media presence
Synergy with: OGCDP
KPI: 100 registrations, 30% conversion rate &
improvising our brand image
Partnerships
Synergy with: oGCDP
conversion rate & improvising our
brand image
Virtual presence
Synergy with: OGCDP
KPI: 1000
registration, 50%
conversion rate

Focus area (3/3)
To be the first
choice
partner for all
the students
in Manipal.
Events
Synergy with: OGCDP &
Expansions
KPI: 500 registration, 50%
conversion rate
Partnerships
Synergy with: oGCDP
conversion rate & improvising
our brand image
Media Presence
Synergy with: OGCDP
conversion rate &
improvising our brand image

Talent Management
Dhyaan Kanakia | Vice President

? Guajarati from Pune
? Biomedical Engineering, 2nd year,
MIT
? Recruited in October 2012
? Worked for GCDP ICX, Impact Week
and the Local Training Team

Job Description
? Managing human resources
? Delivering quality TMP and TLP experiences
? Planning and managing recruitments
? Managing alumni relations
Measure of success
? Membership retention rate
? Regular check on member experience and talent development
? Evolving portfolio structures to increase organizational performance
? Engaging membership through LEAD

VisionInculcate a sense of integrity and leadership in
every member through active engagement and
motivation

Focus Areas
? Knowledge development
? Organization structure evolution
? Member engagement and Motivation

Knowledge
Development
in
Membership
Learning and
Development through
the LTT
KPI �C Soft skills and
operational knowledge
development in 100%
members
Operational Induction
KPI �C Maximum potential
obtained from new
recruits in terms of
targets vs. achieved
Focus area (1/3)

Organizational
Structure
Evolution
Program Based
Recruitments
KPI �C Allocation of
members as soon as
recruited
Synergy �C Program heads
TMP and TLP on
Exchange
KPI �C Contribution to
TMP and TLP
Synergy �C GCDP ICX
Focus area (2/3)

Member
Engagement
and
Motivation
Tracking Member
Performance and
development
KPI - Tracking the
development of 100%
members through the TMP
and TLP programmes.
Synergy - CIM
Member
performance driven
LC RnRs.
KPI �C Achievement of
department targets
Synergy - Finance
Focus area (3/3)

Year Targets
Q1 Q2 Q3 Q4 Total
TMP 150 120 135 140 545
TLP 48 35 40 40 153

Communications and
Information Management
Neelay Bharani| Vice President

2nd Year CSE, MIT
Few Things I love

Communications and
Information Management
Neelay Bharani | Vice President

Job Description
? Creation, Implementation and management of all IT
tools and platforms
? Maintaining the channels for internal
communication with all stakeholders
? Education and support to enable the membership
to work effectively with the systems
Measure of Success
? % of growth caused by IT Tools Implementation
? % of growth caused by Communication channel
implementation

VisionCreating an healthy virtual climate to boost
exchange

Communication
Management
Internal
Communication
Synergy with: Exchange
Departments , BD
KPI: Open rate, Bounce
Rate
External
Communication
Departments , BD
KPI: Views, Bounce
Rate Learning Hub
Departments
KPI: Learning : Unique
Views

Training
and
Tracking
Membership Tracker
Synergy with: TM
KPI: Members
Tracked = 100 %
Tools Training
Synergy with: All
department's
KPI: Avg Conversion
Rate = 70 % EP Grading Tool
Synergy with:
oGCDP
KPI: Increase in
Raise to Match by
15 %

Business
Intelligence
Effective
knowledge
management
Making
reports and
inferences
Providing the
inferences to
other
departments

Expansions
Suvanya Suhag | Vice President
Annual General Meeting 2014 | AIESEC in Manipal University

About ME!
? 19
? Army Brat
? Jaat from Gurgaon
? Communication Student in SOC
? Dog Lover ?
? Shopaholic
? LOVE JIVING!!

VP Expansions Job Description
? Exchange Management
? Customer Experience Management
? Strategy Creation
? MoS : Number of Exchanges
Operations and Strategic
Management
? Point of contact for communication between expansion entity
and parent LC
? Membership Management
? MoS : Member Satisfaction and Engagement
Communication between
entities
? Market Research and Feasibility Analysis
? New expansion initiatives
? MoS : Expansion Health Check and number of expansion
initiatives
Expanding Outreach of
AIESEC into untapped
markets

To increase our physical and virtual outreach through expanding into
potential markets and providing our stakeholders engagement and
development opportunities
Vision

Year Targets (1/2)
Element Targets
No. of members 70
No. of iGIP clients 9
No. of University/ College
partners
6
No. of iGCDP clients 5
No. of ER partners 5
No. of Board Members 7

Year Targets (2/2)
oGCDP iGCDP oGIP iGIP TMP TLP
Raise 65 51 5 19 120 30
Match 60 40 4 15 120 30
Realize 55 36 4 10 120 30

Focus Areas (1/3)
Experiential
Leadership
Development
for the
Membership
Virtual and Physical Training.
KPIs: Number of
Exchanges,Member Satisfaction
Rate
Synergy: VP TM
Promotion of ILCEPs.
KPIs: High Membership
Retention Rate, Number of
Exchanges, Number of
Opportunities taken.
Synergy: VP TM,VP Exchanges
IXPs
Retention Rate,Number of
Members going on
Exchange,Increase in Number of
Opportunities taken.
Synergy:
VPs ICX & OGX
Attendance at Local and
National Conferences
Retention Rate,Member
Satisfaction Rate,Increase in
Number of Opportunities taken.
Synergy: VP TM,VP Finance

Focus Areas (2/3)
Physical and
Virtual
Outreach
Online Presence
KPIs: Increase in Number
of Registrations
Synergy: VP Marketing,VP
Finance
Physical Presence
of Registrations
Synergy: VP Marketing,VP
Finance
Presence of AIESEC at
Various External Forums
of Registrations
Synergy: VP BD,VP
Marketing, VP ICX Sales
Media Partnerships
of Registrations
Synergy: VP Finance,VP
Marketing

Focus Areas (3/3)
University
Relations
and Client
Relation
Management
Regular Information
Flow
KPIs: Increase in Client
Satisfaction &Retention
Rate, Increase in Raises
through UR.
Synergy: VP ICX Sales,VP
BD,VP CIM
Presence of Externals at
AIESEC Forums
KPIs: Better Client
engagement, Increase in
Raises through UR,
Betterment of IR.
Synergy: VP BD,VP
Marketing, VP ICX Sales Development of ER
KPIs : High Client
Satisfaction and Retention
Rate, Client engagement
Synergy: VP ICX Sales ,VP
BD

Key Activities for the Year- SMU
Month Activity/Event
January ? Selection of a Campus Ambassador
February ? Recruitment and Induction
March ? North-East RYLC
? Legislation of Interest Group
April ? Physical Coaching Visit + UR
May ? Vacation Virtual Engagement
June ? ILCEPs
? Legislation as Official Expansions at JNC 2014

Key Activities for the Year- SMU
Month Activity/Event
July ? Parent Engagement Plan
? ILCEPs
August ? Showcasing Impact (returned EPs)
September ? Physical Visit + Recruitment and Induction
? Attendance at RYLC
October ? iGCDP Feasibility Check
November ? Vacation Virtual Engagement
December ? ILCEPs

Key Activities for the Year-
MangaloreMonth Activity/Event
January ? University Partnerships
February ? Recruitment+Induction
? Coaching Visit
? Mangalore Day
March ? Attendance at LCONG & South RYLC
April ? Vacation Virtual Engagement
May ? ILCEPs
June ? Attendance at JNC

Key Activities for the Year-
MangaloreMonth Activity/Event
July ? Coaching Visit
? Showcasing Impact (Returned EPs)
? Parent Engagement Plans
August ? Global Village
? Recruitment + Induction
September ? Coaching Visit
October ? Mangalore Day
? NSC 2014
November ? Vacation Virtual Engagement
? ILCEPs
December ? Vacation Virtual Engagement

Questions?
Annual General Meeting 2014 |
AIESEC in Manipal University

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