Executive summary report
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Taj Hotels is the largest hotel company in Asia and a strategic business unit of Tata Group, India's largest conglomerate known as a source of national pride. Taj operates luxury hotels, business hotels, and leisure hotels, and has played an important role in developing tourism. It has expanded into new market segments by launching budget hotel brand Ginger. Taj also has diversified business lines in hospitality including air catering through Taj Sats and charter planes through Taj Air. The purpose of this study is to analyze Taj's marketing across its various hospitality applications and business units.
Executive summary report
- 1. Executive summaryR e p o r t : I n d i a n H o t e l s C o m p a n y L t d . Introduction: Taj is a strategic Business unit of TATA. And it is the largest HotelsCompany in Asia .Tata which is the parent company of Taj is not just a company but it is treated as pride of the nation. Taj has playedimportant role for development of tourism place. Taj has basicallyc a t e g o r i e s o f H o t e l s 1 ) L ux ur y H o t e l 2 ) B u s i n e s s H o t e l 3 ) L e i s u r e Hotel.But now a days they are also movingto new segments of themarket .so they have successfully launched the Ginger hotels.Taj hasalso different business in several area of hospitality. It has Taj Satsfor air catering services. They have Taj Air for providing the charterplanes for business organization. Purpose of the study: The purpose of the study is to give light on the every aspect or everyapplication of marketing. So here in this study I have choosen thehospitality industry and as a organization I have choosen a Taj hotel 3