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Non-boring, Fluff-free Strategies for Marketing and
Promoting Your Business
Expanding Your Network: The Art of Digital Schmoozing
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com

Today’s Game Plan
• A Little Data
• A Quick Story
• Characteristics of Successful Schmoozers
• Q&A

Where Do These Smarter, Faster,
Cheaper Strategies Come From?

Is a Big Network Valuable?

BIG Network
Not Really Engaged
BIG Network
Very Engaged
SMALL Network
Not Really Engaged
SMALL Network
Very Engaged

It isn’t about technology.
It is about relationships with people.

Dumber, Slower, Expensive Approach to Digital Schmoozing

Takeaways
• Gave first.
• Asked for nothing in return.
• Ended up in a mutually beneficial relationship
where we now help each other.
• Oh, and we are friends.

Characteristics of Successful Digital Schmoozers

Selectively Present

Show Their Faces

Share Valuable Content

Promote Others More Than Themselves

Helpful On Their Own Sites and Social Media Sites

Consistent

Tastefully Promote

Masters of Small Talk

Introduce and Vamoose!

Take the Relationship Further

Not Afraid to Expand Networks and Meet New People

Grow Bigger Ears

Schmooze Randomly

Carve out schmoozing time daily.
Do one giving action a day and watch how
your network grows.
Final Advice?

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Expanding Your Network: The Art of Digital Schmoozing

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Expanding Your Network: The Art of Digital Schmoozing