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Experiential Marketing for CSK

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meghaiyer1988

The document provides experiential marketing ideas to build a passionate fan base for the Chennai Super Kings cricket team. It suggests setting up stores to sell merchandise, organizing games and contests in malls, launching a mobile app, creating social media contests, advertising in TV and newspapers, publishing a coffee table book on CSK's history, and sponsoring school/college tournaments and training centers to develop local cricket talent. The goal is to engage fans throughout the year, not just during the 2-3 month cricket season, and position CSK as entertainment beyond just a cricket team.

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By Megha Iyer
Experiential Marketing ideas to create passionate fan base for Chennai Super Kings.
Activation Set up Stores to sell CSK tickets and personalized T-shirts/Cricket merchandize. Concept of framed Autographed ticket for fans to preserve the ticket after the matches are over as a Memento. Hoardings in high traffic areas. Special group Ticket Rates.
Stores set up can sell CSK theme toys and toys can be made part of McDonalds Happy Meal. Comics and toys are the best medium to attract children attention. CSK Mobile Apps can be launched with features like schedules, new, scoreboards, teams, commentary.
Hit the Ball Games and Luck Wall Concepts can be organized in Malls. Play ground and Contests in malls to get the experience of Cricket field.
EVENTS New show can be started include Expert Advice & behind the scene fun activities. CSK Chain Fan event where existing fans can invite their friends to be part of CSK . Predict the Highest CSK scorer contest on Face book to post the replies. Twitter - encourage bloggers to comment on CSK and its performances .
≒Know your Super kings well enough? contests . ≒Roar and be loud and clear Videos can be uploaded. Advertisements in TV and News paper about CSK Struggle.
Coffee table book featuring the journey of CSK [from seed till now & still long way to go]. IPL season doesnt last for many months and the brand is idle for the rest of the year. A brand cannot sustain in a two-month or three-month window, consumers should always be made aware of the brand to avoid the brand to fade out or die.
SPONSORSHIPS Initiatives - Inter-school /College , Gully cricket tournaments , winner gets a chance to be part of CSK Team. Sponsoring Cricket Training centres to nurture the budding cricketing talent in the country.
FRANCHISING CSK = SPORTS + ENTERTAINMENT and not just a Cricket team.

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Experiential Marketing for CSK

  • 2. Experiential Marketing ideas to create passionate fan base for Chennai Super Kings.
  • 3. Activation Set up Stores to sell CSK tickets and personalized T-shirts/Cricket merchandize. Concept of framed Autographed ticket for fans to preserve the ticket after the matches are over as a Memento. Hoardings in high traffic areas. Special group Ticket Rates.
  • 4. Stores set up can sell CSK theme toys and toys can be made part of McDonalds Happy Meal. Comics and toys are the best medium to attract children attention. CSK Mobile Apps can be launched with features like schedules, new, scoreboards, teams, commentary.
  • 5. Hit the Ball Games and Luck Wall Concepts can be organized in Malls. Play ground and Contests in malls to get the experience of Cricket field.
  • 6. EVENTS New show can be started include Expert Advice & behind the scene fun activities. CSK Chain Fan event where existing fans can invite their friends to be part of CSK . Predict the Highest CSK scorer contest on Face book to post the replies. Twitter - encourage bloggers to comment on CSK and its performances .
  • 7. ≒Know your Super kings well enough? contests . ≒Roar and be loud and clear Videos can be uploaded. Advertisements in TV and News paper about CSK Struggle.
  • 8. Coffee table book featuring the journey of CSK [from seed till now & still long way to go]. IPL season doesnt last for many months and the brand is idle for the rest of the year. A brand cannot sustain in a two-month or three-month window, consumers should always be made aware of the brand to avoid the brand to fade out or die.
  • 9. SPONSORSHIPS Initiatives - Inter-school /College , Gully cricket tournaments , winner gets a chance to be part of CSK Team. Sponsoring Cricket Training centres to nurture the budding cricketing talent in the country.
  • 10. FRANCHISING CSK = SPORTS + ENTERTAINMENT and not just a Cricket team.

Editor's Notes

  • #4: It is not possible for all fans to come to the stadium to support the team but by wearing branded merchandise, they can show support from any part of the country."One ticket for full fun Single ticket for all CSK matches and at discounted price.with Players name can be introduced to improve the brand visibility throughout the year.can be sold which always keep CSK fans close to their brand.
  • #5: To attract Children,