Experiential marketing getting it right
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Racing simulators can be used for experiential marketing. Key steps include thorough planning, generating buzz through various marketing channels, and making the experience feel realistic rather than like a video game. The experience should be branded and competitive, allowing participants to strive for the fastest times and win prizes. Celebrations on a podium can make participants feel they have achieved something special.
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On page 12: "TOC" should be corrected to "TCO" (Total Cost of Ownership).
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This material provides a comprehensive guide to Management Accounting in SAP S/4HANA, tailored for SAP ERP CO professionals. It covers the architecture of SAP S/4HANA Management Accounting, configuration and usage of new functionalities, and the application of standard SAP Fiori tools. Additionally, it delves into the changes in data models, posting logic, and master data in Management Accounting, along with an overview of event-based revenue recognition. The content also includes insights into the migration process to SAP S/4HANA and the new architecture of accounting, offering a detailed understanding of the financial processes and reporting options in SAP S/4HANA.From Visibility to Action: How Modern Cloud Teams Regain Control
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As cloud environments become increasingly sophisticated, visibility into usage and cost is no longer sufficient. Today's teams must transition from being reactive observers to having confident, knowledgeable action. This presentation delves into how companies can turn dispersed insights into decisions that avoid surprises and foster accountability.
From Visibility to Action: How Modern Cloud Teams Regain Control takes you through the changing requirements of cloud-native organizations: from creating a single pane of costs to eliminating alert fatigue, applying guardrails, and folding cost visibility directly into DevOps pipelines.
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Regain clarity in a fragmented cloud landscape
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Welcome to the APCO Geopolitical Radar (AGR), an overview of geopolitical risks posed to corporations operating globally. AGR reflects our understanding of the regional risks facing businesses and how these risks come together at a global level. It is intended as a baseline from which to develop strategies that navigate and mitigate these risks. This report looks at emerging issues for Q3 2025 and was published in April 2025. Our regional insights represent the best thinking of APCO corporate advisory practitioners. With more than 1,300 people across more than 30 global locations, our analysis draws on decades of experience and insights serving corporations that operate globally.
The APCO Geopolitical Radar Q3 2025 EditionAd
Experiential marketing getting it right
- 1. Experiential Marketing with racing simulators A guide
- 2. Thorough planning, good timing, the right location and a stage Marketing and promotion. Make the consumers aware of the or event booth setup that looks cool, high tech or otherwise experience that is available to them. Use webpages, social communicates the image associations of the brand is key. network sites, more traditional media and word of mouth to generate buzz even before the event. 2
- 3. Make it real. Consumers are starving for REAL and thrilling Brand it. Let the consumer know who is bringing them the experiences, not Playstation gaming. Dont make the mistake of experience. Spending a bit more to have aesthetically pleasing throwing plastic steering wheels and cheap games at them. This props around the simulators is well worth the small is the most common mistake we see at motorsport events. incremental cost and you can adorn these with your logo(s). 3
- 4. Make it competitive. Giving the consumers something to Give them something they can win. It can be as elaborate and strive for always ignites passion. Leaderboards, fastest time expensive as a real car, something that shows achievement display, side by side or head to head simulator placement, and like trophies or certificates, or motorsports memorabilia additional LCD screens all build excitement. items. 4
- 5. Use a podium or stage for celebrations. Standing up on a MCs are good, they attract people and can raise the level of podium or stage in front of others is a once in a lifetime the excitement dramatically. Representatives from your opportunity for some of these consumers. Make it company, celebrities, pro drivers etc. can also add aspirational. dramatically to the level of thrill. 5
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