Exploring how ng os shape csr
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NGOs are increasingly shaping corporate social responsibility through private politics rather than governmental action. They leverage corporations' concerns over reputation by running communication campaigns that threaten reputational damage. This builds stakeholder salience and poses long term threats, influencing corporations to self-regulate and commit to social changes sought by NGOs.
Exploring how ng os shape csr
- 1. Exploring How NGOs Shape CSR: The Private Politics Framework W. Timothy Coombs Sherry J. Holladay University of Central Florida
- 3. Issues Management Private Politics Shift in locus of constraint on corporate activity
- 4. Private Politics Shift from governmental to private arena to achieve goals Driven by public communication Corporations commit to change Example: self-regulation How does it work?
- 6. Dynamics Leverage point: reputation CSR as critical component Communication campaigns to threat
- 7. Threat from Communication Build stakeholder salience (Internet Contagion Theory) Legitimacy Power Urgency Threat (Contingency Theory) Long term Communication skill Advocacy efforts