This document describes ExpoPromoter, a lead generation platform for trade show organizers. It connects trade shows to a network of web partners who promote the shows. Trade shows set the commission paid per lead generated, then ExpoPromoter manages distributing advertising materials and tracking leads from web partners. The service costs $295 for setup, plus ExpoPromoter takes a 30% commission on amounts paid to web partners for generated leads. Case studies show it can increase trade show attendance by 30-60% by attracting new visitors through the web partner network.