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Export Opportunities in Jordan, Lebanon and Syria

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Get to know the export opportunities in Jordan, Lebanon and Syria with all what you need: SWOT Analysis, Regional Product and Service Demand, Key Distributors in these countries and much more.

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Export Opportunities in Jordan, Lebanon and Syria
Points to be covered today Jordan, Lebanon, & Syria in Key Figures Countries SWOT Analysis Country risk Imports to Jordan, Lebanon & Syria Rules & Regulations Trading in Jordan, Lebanon, and Syria How to succeed Case Studies
Jordan, Lebanon and Syria in Key Figures
Key Figures Description Jordan Lebanon Syria Population 6,407,085 4,125,247 22,198,110 Size 89,342 sq km 10,400 sq km 185,180 sq km GDP (exchange $22.82 billion $33.04 billion $54.99 billion rate) GDP (per capita) $5,300 $13,100 $4,600 Oil Export 0 bbl/day 0 bbl/day 155,000 bbl/day Import $12.31 billion $16.25 billion $13.1 billion Major Ports Port Al Aqabah Port of Beirut, Port of Port Latakia, Port Tripoli Tartus
Countries SWOT Analysis
Jordan Strength Weaknesses The SETP (Social and Economic Threats to Safety and Security, Medical Transformation Programme) includes a Facilities and Health Information, Medical wide range of initiatives such as human Insurance, and Traffic Safety and Road resources development and regulatory Conditions. reform Opportunities Threats Recognition at the highest levels for the Jordan does not yet have a formal need to change innovation policy and innovation policy programs.
Lebanon Strength Weaknesses A small number of excellent private An inability of public sector sector educational institutions, with organisations to move into high gear for strong vision and leadership, with a will to development increase their role in the economy and with the ability to attract the support of industry Opportunities Threats Build upon the leadership of key A failure to develop an adequate industry and professional associations population of managers able to lead such as Association of Lebanese change and grow in an international, Industrialists (ALI), the Chamber of competitive business environment where Commerce , Industry & Agriculture success will relies on innovative (CCIAB) and the Professional Computer approaches to markets and business Association (PCA). organisation at both the company and supply chain level
Syria Strength Weaknesses Syria has certain natural advantages in Businesses and business people have terms of mineral deposits and fertile land. had little or no exposure to a competitive Nevertheless agricultural production is international business environment, to constrained by issues such as modern practices in finance, desertification and the supply of fresh management, human resource water. development or international trade Opportunities Threats The last few years have seen a Innovation is about risk taking and burgeoning of reform related activities in requires appropriate forms of finance. Syria. This would seem to indicate Innovation in specific sectors may need to openness to new ideas and a general be accompanies by innovation in appetite for change. matching forms of finance to be feasible.
Country risk
Country risk Jordan Lebanon Syria summary Sovereign risk Stable Stable Stable Currency risk Stable Stable Stable Banking sector risk Stable Stable Stable Political risk Looming Reduced after the Political and parliamentary formation of a new economic pressure election government from the US Economic structure High level of public Massive public debt Limiting fiscal risk debt stock revenue
Imports to Jordan, Lebanon and Syria
Regional Product and Service Demand Jordan food import average yearly growth is 24%. Lebanon food import average yearly growth is 22%. Syria food import average yearly growth is 28% . Demand from the Middle East for luxury goods remains strong regardless of the global economic misery. The regional report in public and private construction is fuelling. Growing demand for the full range of stone products and stone technology. Demand is increasing for marble, granite, stone derivatives, travertine as well as cutting, handling and finishing machinery. The demand on the hospitals medical services has increased, hospitals are often overcrowded and has limited resources. There is a strong and growing demand for software and other IT solutions.
Overview on imports Jordan Lebanon Syria Commodities crude oil, petroleum, cars, medicinal machinery and machinery, products, clothing, meat transport equipment, transport and live animals, food and livestock, equipment, iron, consumer goods, paper, metal, chemicals, cereals textile fabrics, tobacco, plastics, yarn, paper electrical machinery and equipment, chemicals Top Partners Saudi Arabia 18%, China 9%, U.S 9%, Italy Saudi Arabia 11.7%, China 11%, USA 7% 8%, France 7%, Germany China 8.7%, Russia 7.5% UAE 2.35% 7%, Saudi Arabia 2% UAE 2% Electricity 200 million kWh 1.114 billion kWh 1.4 billion kWh Imports Oil Imports 108,200 bbl/day 86,750 bbl/day 58,710 bbl/day
Country import trends per sector 35 30 25 20 15 Jordan 10 Lebanon Syria 5 0 Animals & Food & Mineral chemical or Plastics & Vegetables Beverage products Allied Rubber products
Country import trends per sector 18 16 14 12 10 8 Jordan 6 Syria 4 Lebanon 2 0 Wood & textile Stone Plaster Base Metal Precioius Wood Pulp Cement Stones Glass
Country import trends per sector 16 14 12 10 8 Jordan 6 Syria Lebanon 4 2 0 Machinery & Vehicles Various Optical & Electricals Manufactured Medical
Key Distributors in the region Country Food Distributors Other distributors Jordan Gulf Food Products Company Abu Shakra Trading Agency Lebanon Obegi Group Georges Abou Adal et Cie Syria MAS Distribution Company Attar Group Whole distributors list and other key information available at TradAR
Rules & Regulations
Rules & Regulations Country Quality Customs Exempted Products Organisation from Tariff Duty : Jordan Jordan institute -Commercial invoice -Member of Greater for standards -Certificate of origin Arab Free Trade and metrology -Packing list Area (GAFTA) (JISM) -Certified by the National U.S-Arab www.jism.gov.jo Chamber of Commerce Lebanon Qualeb -Original invoices for the goods - Member of Greater www.qualeb.org -Country of origin Arab Free Trade -Certified by a Foreign Chamber of Area (GAFTA) commerce Syria Trade directorate -Valid import license -Member of Greater of technical -Commercial invoice in triplicate Arab Free Trade affairs, Quality copies Area (GAFTA) and labs -Certificate of origin www.syrecon.org -Packing list
Trading in Jordan, Lebanon and Syria Exporting to Jordan, Lebanon and Syria
Exporting to Jordan, Lebanon and Syria Other than buyer matchmaking it can be through 1. A Local agent: Standard format for agreement Procedure to register an agency 2. Establishing an office : Types of activities prohibited for non-Local Cost of Investment (Downtown: $3000-$6000) Procedure to form the investment 3. Outsourcing Lead Generation Services (Generating potential clients through tele-marketing campaigns).
How to succeed in Jordan, Lebanon and Syria
Success Factors Right partner Investment in Time and Money Products Competitive Edge Communications with buyers Market Presence Clarify the word Quality Full preparations
Case Study #1 Client: Maderas Menur, a very well known company that is devoted to the transformation of a natural, noble raw material: wood. Situation: Need for potential partners and distributors in the UAE. Objective: Generate qualitative leads with detailed profile and meet deadlines Results: TradAR runs a Lead Generation campaign that successfully results with 6 qualified partners/distributors (e.g. Dar Al Rokham Company , Khalifa Juma Al Nabooda Group , ACTCO General Contracting Company...)
Case Study #2 Client: Global leader in IT & Software solutions. Situation: Need for continuous Lead Generation project in 9 countries across the Levant, GCC & North Africa. Objective: Generate qualitative leads with detailed profiles & meet deadlines. Results TradAR runs Tele-profiling & Lead Qualification campaigns that successfully feeds the pipeline for ongoing sales of Software solutions.
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Export Opportunities in Jordan, Lebanon and Syria

  • 2. Points to be covered today Jordan, Lebanon, & Syria in Key Figures Countries SWOT Analysis Country risk Imports to Jordan, Lebanon & Syria Rules & Regulations Trading in Jordan, Lebanon, and Syria How to succeed Case Studies
  • 3. Jordan, Lebanon and Syria in Key Figures
  • 4. Key Figures Description Jordan Lebanon Syria Population 6,407,085 4,125,247 22,198,110 Size 89,342 sq km 10,400 sq km 185,180 sq km GDP (exchange $22.82 billion $33.04 billion $54.99 billion rate) GDP (per capita) $5,300 $13,100 $4,600 Oil Export 0 bbl/day 0 bbl/day 155,000 bbl/day Import $12.31 billion $16.25 billion $13.1 billion Major Ports Port Al Aqabah Port of Beirut, Port of Port Latakia, Port Tripoli Tartus
  • 6. Jordan Strength Weaknesses The SETP (Social and Economic Threats to Safety and Security, Medical Transformation Programme) includes a Facilities and Health Information, Medical wide range of initiatives such as human Insurance, and Traffic Safety and Road resources development and regulatory Conditions. reform Opportunities Threats Recognition at the highest levels for the Jordan does not yet have a formal need to change innovation policy and innovation policy programs.
  • 7. Lebanon Strength Weaknesses A small number of excellent private An inability of public sector sector educational institutions, with organisations to move into high gear for strong vision and leadership, with a will to development increase their role in the economy and with the ability to attract the support of industry Opportunities Threats Build upon the leadership of key A failure to develop an adequate industry and professional associations population of managers able to lead such as Association of Lebanese change and grow in an international, Industrialists (ALI), the Chamber of competitive business environment where Commerce , Industry & Agriculture success will relies on innovative (CCIAB) and the Professional Computer approaches to markets and business Association (PCA). organisation at both the company and supply chain level
  • 8. Syria Strength Weaknesses Syria has certain natural advantages in Businesses and business people have terms of mineral deposits and fertile land. had little or no exposure to a competitive Nevertheless agricultural production is international business environment, to constrained by issues such as modern practices in finance, desertification and the supply of fresh management, human resource water. development or international trade Opportunities Threats The last few years have seen a Innovation is about risk taking and burgeoning of reform related activities in requires appropriate forms of finance. Syria. This would seem to indicate Innovation in specific sectors may need to openness to new ideas and a general be accompanies by innovation in appetite for change. matching forms of finance to be feasible.
  • 10. Country risk Jordan Lebanon Syria summary Sovereign risk Stable Stable Stable Currency risk Stable Stable Stable Banking sector risk Stable Stable Stable Political risk Looming Reduced after the Political and parliamentary formation of a new economic pressure election government from the US Economic structure High level of public Massive public debt Limiting fiscal risk debt stock revenue
  • 12. Regional Product and Service Demand Jordan food import average yearly growth is 24%. Lebanon food import average yearly growth is 22%. Syria food import average yearly growth is 28% . Demand from the Middle East for luxury goods remains strong regardless of the global economic misery. The regional report in public and private construction is fuelling. Growing demand for the full range of stone products and stone technology. Demand is increasing for marble, granite, stone derivatives, travertine as well as cutting, handling and finishing machinery. The demand on the hospitals medical services has increased, hospitals are often overcrowded and has limited resources. There is a strong and growing demand for software and other IT solutions.
  • 13. Overview on imports Jordan Lebanon Syria Commodities crude oil, petroleum, cars, medicinal machinery and machinery, products, clothing, meat transport equipment, transport and live animals, food and livestock, equipment, iron, consumer goods, paper, metal, chemicals, cereals textile fabrics, tobacco, plastics, yarn, paper electrical machinery and equipment, chemicals Top Partners Saudi Arabia 18%, China 9%, U.S 9%, Italy Saudi Arabia 11.7%, China 11%, USA 7% 8%, France 7%, Germany China 8.7%, Russia 7.5% UAE 2.35% 7%, Saudi Arabia 2% UAE 2% Electricity 200 million kWh 1.114 billion kWh 1.4 billion kWh Imports Oil Imports 108,200 bbl/day 86,750 bbl/day 58,710 bbl/day
  • 14. Country import trends per sector 35 30 25 20 15 Jordan 10 Lebanon Syria 5 0 Animals & Food & Mineral chemical or Plastics & Vegetables Beverage products Allied Rubber products
  • 15. Country import trends per sector 18 16 14 12 10 8 Jordan 6 Syria 4 Lebanon 2 0 Wood & textile Stone Plaster Base Metal Precioius Wood Pulp Cement Stones Glass
  • 16. Country import trends per sector 16 14 12 10 8 Jordan 6 Syria Lebanon 4 2 0 Machinery & Vehicles Various Optical & Electricals Manufactured Medical
  • 17. Key Distributors in the region Country Food Distributors Other distributors Jordan Gulf Food Products Company Abu Shakra Trading Agency Lebanon Obegi Group Georges Abou Adal et Cie Syria MAS Distribution Company Attar Group Whole distributors list and other key information available at TradAR
  • 19. Rules & Regulations Country Quality Customs Exempted Products Organisation from Tariff Duty : Jordan Jordan institute -Commercial invoice -Member of Greater for standards -Certificate of origin Arab Free Trade and metrology -Packing list Area (GAFTA) (JISM) -Certified by the National U.S-Arab www.jism.gov.jo Chamber of Commerce Lebanon Qualeb -Original invoices for the goods - Member of Greater www.qualeb.org -Country of origin Arab Free Trade -Certified by a Foreign Chamber of Area (GAFTA) commerce Syria Trade directorate -Valid import license -Member of Greater of technical -Commercial invoice in triplicate Arab Free Trade affairs, Quality copies Area (GAFTA) and labs -Certificate of origin www.syrecon.org -Packing list
  • 20. Trading in Jordan, Lebanon and Syria Exporting to Jordan, Lebanon and Syria
  • 21. Exporting to Jordan, Lebanon and Syria Other than buyer matchmaking it can be through 1. A Local agent: Standard format for agreement Procedure to register an agency 2. Establishing an office : Types of activities prohibited for non-Local Cost of Investment (Downtown: $3000-$6000) Procedure to form the investment 3. Outsourcing Lead Generation Services (Generating potential clients through tele-marketing campaigns).
  • 22. How to succeed in Jordan, Lebanon and Syria
  • 23. Success Factors Right partner Investment in Time and Money Products Competitive Edge Communications with buyers Market Presence Clarify the word Quality Full preparations
  • 24. Case Study #1 Client: Maderas Menur, a very well known company that is devoted to the transformation of a natural, noble raw material: wood. Situation: Need for potential partners and distributors in the UAE. Objective: Generate qualitative leads with detailed profile and meet deadlines Results: TradAR runs a Lead Generation campaign that successfully results with 6 qualified partners/distributors (e.g. Dar Al Rokham Company , Khalifa Juma Al Nabooda Group , ACTCO General Contracting Company...)
  • 25. Case Study #2 Client: Global leader in IT & Software solutions. Situation: Need for continuous Lead Generation project in 9 countries across the Levant, GCC & North Africa. Objective: Generate qualitative leads with detailed profiles & meet deadlines. Results TradAR runs Tele-profiling & Lead Qualification campaigns that successfully feeds the pipeline for ongoing sales of Software solutions.