ExportGA | Social Media Worldwide | Global Marcoms
0 likes548 views
This presentation covers social networking worldwide and was delivered on October 7, 2011 as part of the Small Business Development Center\'s ExportGA Program with The University of Georgia. The presentation was created and delivered by social media trainer and public speaker Kelly Quattlebaum, president of Global Marcoms, in Atlanta, Georgia.
ExportGA | Social Media Worldwide | Global Marcoms
- 1. Social Medias Role in the Global Marketplace+1 404 790 5005kelly.quattlebaum@globalmarcoms.comwww.globalmarcoms.comwww.facebook.com/globalmarcomswww.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcomsKelly QuattlebaumPresident, Global Marcoms
- 2. About Global MarcomsAn international consulting company that works with small to midsized businesses and global corporations to provide support for:
- 3. Social Media Monitoring, Management, Training
- 4. Marketing
- 9. Blogs
- 10. LinkedIn
- 11. Facebook
- 12. TwitterSocial MediaDefinition: Social Networking (Social Media) is ...
- 13. Andrea Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
- 14. User Generated ContentSocial MediaSocial media is the fastest growing media in history. Today, more than 3 in 5 Internet users engage in social media and usage continues to grow every day one-quarter of social media and online discussion mentions a product, service or brand. And this exposure to positive buzz can drive additional sales.NielsenSource: http://blog.nielsen.com/nielsenwire/global/using-social-media-to-ask-the-right-questions/
- 15. Social Media WorldwideSource: http://mashable.com/2011/09/23/world-social-networks-infographic/
- 16. Social Media WorldwideSource: http://mashable.com/2011/09/23/world-social-networks-infographic/
- 17. Social Media WorldwideSource: http://mashable.com/2011/09/23/world-social-networks-infographic/
- 18. Know the CultureLinkedIn global survey of office pet peevesWhat is acceptable is just as important as what is notacceptable
- 19. Know the CultureLOCALIZE your messages; translations are not enoughCultural behaviors impact cross-cultural communication (Geert Hofstedescale):High Individualism versus High CollectivismHigh Power Distance versus Low Power DistanceHigh Masculine versus High FeminineHigh Uncertainty Avoidance versus Low Uncertainty AvoidanceLong Term Orientation versus Short Term Orientation
- 20. Blogs
- 21. About BlogsBlogs, short for Web Logs, contain comments, descriptions of events and other material such as graphics and video
- 22. Embed video directly into your blog post using YouTube.
- 23. Blog sites
- 24. Wordpress.com
- 25. Blogger.com
- 26. Movabletype.org
- 27. Typepad.comBlog StatisticsMore than 133M blogs
- 28. 77% of active Internet users read blogs
- 29. More than 346M people worldwide
- 30. Approximately 900,000 blog posts every 24 hours
- 31. 81 languages represented in blogsSource:http://bit.ly/SMstats09
- 32. Top 15 Corporate BlogsForrester Research1 released a list of the top 15 blogs in a study of 90 blogs from Fortune 500 companies:Source:http://bit.ly/ForrTop15
- 33. BBC
- 34. GM
- 35. Blogs in ActionYour blogs should be
- 37. Interesting, easy to read
- 38. Stimulating you want to stimulate discussion
- 39. Localized, not just translated
- 40. Vary your topics
- 41. Mix in general advice and tips with information about your products and services
- 42. Respond to your customers
- 43. You want your customers to become your fansBlog TakeawaysSEOServicesInformation
- 44. LinkedIn
- 45. About LinkedInLinkedIn is a business-oriented social networking site for professional networkingConnect with professionalsList your experienceGain recommendations 66% of users are decision makersUsers tend to be more senior level16% are at the management level28% are director/VP level or above
- 46. LinkedIn Worldwide120 million users in more than 200 countries
- 47. Top Countries: USA, India, UK and Brazil
- 48. Europe: The Netherlands, France and ItalyLinkedIn WorldwideSource:http://blog.linkedin.com/2011/03/22/linkedin-100-million/
- 49. LinkedIn WorldwideNumber of users by country (*states available)Argentina: 1,548,959Australia: 2,563,962*Brazil: 6,109,724*Canada: 4,695,273*China: 1,697,139Egypt: 436,975Germany: 1,387,773India: 12,107,554*Japan: 432,097Philippines: 831,781South Africa: 1,436,115UK: 7,696,377*Source: LinkedIn
- 50. LinkedIn WorldwideSource:Infographic, Vincenzo Consenzawww.socialnomics.net/2011/03/28/linkedin-hits-100-million-breakdown-by-country-graphic/
- 51. LinkedIn in ActionCreate personal profile in multiple languages
- 52. Form and join groups for target audience or countryAdd target audience to your Company ProfileBy country, in some cases by statePoll LinkedIn usersAnswer or ask questions using LinkedIn AnswersTargeted advertising
- 54. Facebook
- 55. About FacebookFacebook is a social networking site
- 56. Most used social network worldwide
- 57. Third biggest referral site for news
- 58. More social in nature, great for more personal communication and connections
- 59. Share pictures, video, text, applications, games
- 60. Pages for companies, profiles for individualsFacebook Statistics800 million users worldwide, 250 million mobile users
- 61. 1 in 13 people on earth use Facebook
- 62. 50% of active users log in daily
- 63. Average user spends 20 minutes per day on FacebookFacebook Worldwide80 of comScores US Top 100 Sites and half of the Global Top 100 Sites integrate with FacebookAvailable in more than 70 languages available on the siteOver 300,000 users helped translate the site through the translations applicationMore than 75% of users are outside of the United States
- 64. Facebook Worldwide156 million users in the USANumber of users by country (*states ^cities)Argentina: 16,942,520^Australia: 10,331,320*^Brazil: 27,938,880*^Canada: 16,836,580*^China: 526,900 (banned)Egypt: 8,789,740^Germany: 21,230,840^ India: 36,421,720^Japan: 4,819,200*^Philippines: 26,721,920^South Africa: 4,435,140^UK: 30,337,440*^Source: LinkedIn
- 65. Facebook in ActionEstablish connections with your clients via your Facebook pageShare valuable information, fun content, updatesCreate Facebook page for each target audienceGames and ApplicationsMore than 2.5 million developers in 190 countriesUsers install 20 million applications every dayMore than 550,000 active apps on FacebookAdvertisingFacebook offers similar advertising scale to Google, is low cost with more focused targetingTargeted advertising by country
- 66. Facebook AdseMarketer forecasts that marketers will spend $4 billion worldwide on Facebook in 2011, with $2.2 billion of that in the US. The company will receive 68% of all social network ad spending worldwide. In the US, it will garner 71% of social network spending and 7.7% of total US online ad spending.Source: http://www.emarketer.com/Report.aspx?code=emarketer_2000757
- 68. Twitter
- 69. TwitterTwitter is a social networking and microblogging service
- 70. Tweet = 140 characters sent to others via SMS technology
- 71. Share tips, announce events, news items, etc.
- 72. Drive traffic to your site, share your contentTwitter Statistics200 million registered accounts worldwide
- 73. Approximately 50% in the USA
- 74. 200 million Tweets per day
- 75. Twitter handles 1.6 billion search queries per dayTwitter WorldwideAvailable in 17 languagesEnglish, French, German, Italian, Japanese, Spanish, Korean, Simplified and Traditional Chinese, Hindi, Filipino and MalayBlocked in China since 2009Sinaand Tencent are local versions that meet Chinas censorship rules
- 76. Twitter WorldwideTop 10 countries in terms of penetration1. Netherlands 26.8%2. Japan 26.6%3. Brazil 23.7%4. Indonesia 22.0%5. Venezuela 21.0%6. Canada 18.0%7. Argentina 18.0%8. Turkey 16.6%9. Philippines 16.1%10. Singapore 16.0%Source: comScorehttp://www.mediabistro.com/alltwitter/top-10-twitter-countries_b7809
- 77. Twitter in ActionMonitor Tweets for your target audience to gain valuable market intelligenceReal-time communication with your clientsCreate separate accounts per language
- 78. Tweets can drive traffic to your Web site, blog, LinkedIn, Facebook or other online content
- 79. Web site on profile
- 80. Custom background with additional info
- 81. Direct Messages with linksTwitter TakeawaysMonitoringReal-time communicationDriving content
- 82. In SummarySocial Media is constantly growing; the world is shrinking
- 83. Powerful tools to utilize as you enter new markets
- 85. Communicate, Connect, Share, GrowUpcoming SeminarsSocial Media Training
- 86. LinkedIn, Facebook, Twitter, Foursquare
- 87. Internet Marketing Seminar: SEO, Social Media
- 88. November 11th or December 9thSocial Medias Role in the Global MarketplaceThank You!+1 404 790 5005kelly.quattlebaum@globalmarcoms.comwww.globalmarcoms.comwww.facebook.com/globalmarcomswww.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcomswww.twitter.com/kquattlebaumwww.kellyquattlebaum.comhttp://www.linkedin.com/in/kellyquattlebaumKelly QuattlebaumPresident, Global Marcoms
Editor's Notes
- http://internationalsocialmedia.com/cultural-differences-in-international-social-media/
- Now 120 m users:55 m USA65 m Outside USA
- http://www.socialnomics.net/2011/03/28/linkedin-hits-100-million-breakdown-by-country-graphic/
- Notes: http://www.emarketer.com/Report.aspx?code=emarketer_2000757In social network advertising, all roads lead to Facebook. eMarketer forecasts that it will have $4 billion in ad revenues worldwide in 2011. Twitter is expected to attract $150 million in spending. In total, worldwide social network spending is expected to reach almost $6 billion this year.In social network advertising, all roads lead to Facebook. eMarketer forecasts that marketers will spend $4 billion worldwide on Facebook in 2011, with $2.2 billion of that in the US. The company will receive 68% of all social network ad spending worldwide. In the US, it will garner 71% of social network spending and 7.7% of total US online ad spending.Worldwide spending on social networks will reach almost $6 billion this year, amounting to $3.1 billion in the US and $2.9 billion in international markets.Twitter is rapidly deploying its ad products in the US and will soon be selling ads internationally. In eMarketers first full forecast for the company, we expect Twitter to attract $150 million in advertising this year and $250 million in 2012. In a twist, ad spending on Twitter is forecast to surpass spending on Myspace in 2012, which is expected to see spending drop to $184 million worldwide this year and $156 million in 2012.Finally, social games will start to make a dent in the market. Although advertising trails virtual goods as a revenue stream for social games, eMarketer still expects marketer expenditures of $274 million worldwide this year and $417 million in 2012.
- http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
- http://www.pcworld.idg.com.au/article/400881/blocked_from_china_twitter_goes_after_overseas_chinese/
- http://www.pcworld.idg.com.au/article/400881/blocked_from_china_twitter_goes_after_overseas_chinese/