Eyeforpharma Sales Marketing Excellence Turkey
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This document discusses using innovative mobile technology to increase sales. It suggests that sales and marketing representatives should leverage mobile apps and social media to more effectively engage with healthcare professionals. Examples provided include using videos, online literature and digital documents on tablets to provide information more quickly during visits. Metrics like video views, seminar registrations and information access are presented as ways to measure the impact of mobile technology on outreach.
![畏閣庄糸艶看油#1液
[Video #1]
RethinkingToolsForPharma Reps
By Innovation labofGSWWorldwide
www.youtube.com/watch?v=EzGS6faLgvU](https://image.slidesharecdn.com/eyeforpharma-turkey-serkan-erkovan-120223005008-phpapp02/85/Eyeforpharma-Sales-Marketing-Excellence-Turkey-3-320.jpg)
![畏閣庄糸艶看油#1液
[Video #1]
RethinkingToolsForPharma Reps
SerkanErkovanshared avideoon
hiswall to eyeforpharma Turkey
By Innovation labofGSWWorldwide
g p
group:
Rethinking Tools for Pharma Reps
http://www.youtube.com/watch?v=EzGS6faLgvU](https://image.slidesharecdn.com/eyeforpharma-turkey-serkan-erkovan-120223005008-phpapp02/85/Eyeforpharma-Sales-Marketing-Excellence-Turkey-4-320.jpg)
![畏閣庄糸艶看油#2液
[Video #2]
A Day Made of Glass 2: Same Day
ADayMadeofGlass2:SameDay
By Corning Corporation
www.youtube.com/watch?v=jZkHpNnXLB0
t b / t h? jZkH N XLB0](https://image.slidesharecdn.com/eyeforpharma-turkey-serkan-erkovan-120223005008-phpapp02/85/Eyeforpharma-Sales-Marketing-Excellence-Turkey-34-320.jpg)
Eyeforpharma Sales Marketing Excellence Turkey
- 1. Useinnovativemobile technologytoincreasesales Sales &MarketingExcellence Turkey Eyeforpharma 21st 22ndFebruary 2012l聴stanbul tr.linkedin.com/in/serkovan @serkovan
- 2. 禽鴛皆遺晦粥鴛珂掘檎油#1 DISCLAIMER #1 Thestatementsoropinions The statements or opinions expressed inthis presentation aremyown and donotnecessarily representthoseof g g BoehringerIngelheim.
- 3. 畏閣庄糸艶看油#1液 [Video #1] RethinkingToolsForPharma Reps By Innovation labofGSWWorldwide www.youtube.com/watch?v=EzGS6faLgvU
- 4. 畏閣庄糸艶看油#1液 [Video #1] RethinkingToolsForPharma Reps SerkanErkovanshared avideoon hiswall to eyeforpharma Turkey By Innovation labofGSWWorldwide g p group: Rethinking Tools for Pharma Reps http://www.youtube.com/watch?v=EzGS6faLgvU
- 5. Internet&SocialMedia Internet & Social Media Impacts on TurkishHCPs (n 604) Turkish HCPs(n=604) BoehringerIngelheimT端rkiye
- 6. Approximately 95% % ofphysiciansareactive of physicians are active internet users
- 7. Theyspendapproximately They spend approximately 47% 47% oftheirtimeoninternet for f scientificpurposes f
- 8. 意鞄艶油姻温岳庄看油看韓油庄稼岳艶姻稼艶岳 The ratio of internet users followingsocialnetworkingsitesis following social networking sites is 46.9%. Facebooktops thelist. Facebook tops the list
- 9. 22% ofthesocial networkfollowers providemedicaladviceto someone
- 10. 56.3油% scan articles/literatures 54.2% 54.2 % Learn specialty developments 44.4% 44 4 % Getinfoaboutclinical studies
- 11. 禽温鞄温油酷温噛鉛温油京庄鉛乙庄油庄巽庄稼: Daha Fazla Bilgi i巽in: boehringer ingelheim.com.tr boehringeringelheim com tr
- 12. 禽温鞄温油酷温噛鉛温油京庄鉛乙庄油庄巽庄稼: Daha Fazla Bilgi i巽in: SerkanErkovanshared alink: Serkan Erkovan shared a link: www.boehringeringelheim.com.tr
- 13. Industry is moving to a new ecosystem ismoving anew Pharma 1.0 (the blockbusters) Pharma 2 0 Ph 2.0 (todays pharmaceutical industry) Pharma 3.0 (Healthy (H l h outcomes ecosystem) Photo Source http://rekslare.deviantart.com/art/GoingBananas182713386 13
- 14. Fiveyearsfromnow,theCEOofa pharma company should be companyshouldbe uncomfortableiftheCIOisnotpresentat akeystrategymeeting. a key strategy meeting ThatshowimportantITneedstobefor pharma strategy. h t t WernerBoeing,Roche 14
- 15. Big Story, Big Data Story,Big
- 18. T端m SOsyal kanallarda varolup, kullan脹c脹 deneyimini g旦zlemleyin. ResimKaynak:http://fav.me/d495918
- 19. T端m SOsyal kanallarda varolup, kullan脹c脹 deneyimini g旦zlemleyin. ResimKaynak:http://fav.me/d495918
- 20. Google aramalar脹n脹n%40脹 Mobilaramalar脹n%50si LOkal google.com/m/places
- 21. Soru#1 Soru #1
- 22. Cevap#1 Cevap #1
- 23. FAT聴HProjesi: renmenin FAT聴H Projesi: renmenin Yeni ekli ekli DijitalS脹n脹flar Dijital S脹n脹flar ~14MilyonTablet http://www.webrazzi.com/2012/02/13/fatihprojesiogrenmeninyenisekli/
- 24. You must have MObile inyour Strategy
- 25. Pharma Techs to Think About (#4) 45% 35%10% Device D i / Native App vs.WebApp Amazon.com/mostwishedfor App b Deployment Information Security 15.01.2012 15 01 2012
- 26. 鰻艶糸艶稼油意温恢鉛艶岳艶油赫艶巽馨艶鉛庄? Neden Tablete Ge巽meli? ok Sekt旦rdekison S端merler de S端merler deiikliklerden deiikliklerden haval脹, h l kullan脹yordu,3 sonrasaha itibar脹m脹z biny脹l h端k端m ekibezengin artar s端rd端ler. s端rd端ler g旦r端nmeli 旦端 li B端t巽ede Herkes parakald脹, para kald脹 Kervan yolda Kervan ge巽iyor, ge巽iyor busene d端z端l端r diye ipe bizimde bitmeden unseremeyiz. ge巽memiz ge巽elim li laz脹m l
- 27. Detail/Simplify Your Business Case BusinessCase 1. 1 Speed (H脹z) 2. Usability (KolayKullan脹m)
- 28. #1:油皆沿艶艶糸 #1: Speed (H脹z) Zaman(Tekt脹k) ( ) (ZiyaretK脹s脹tlar脹, MuayeneS端releri y vs.) Doru,zengin i巽erieh脹zl脹eriim i巽erie h脹zl脹 eriim (Video..)
- 29. #2:Usability (KolayKullan脹m) #2: Usability (Kolay Kullan脹m) Herkesin Herkesin Anahtar Anahtar tercihi Mesajlara Odaklanma Doru,zengini巽erie& D i i i & internetekolayeriim
- 31. Sample KPIs KPI s Increase of # detailings of#detailings Information reach (#Clicks to digital documents like pdfs,literatures,etc.) KOL interview video views KOLinterviewvideoviews Seminar/webinar,virtual congress registration i t ti Partially Source:http://goo.gl/HrE2x
- 32. A comprehensive benchmarking study Acomprehensive benchmarkingstudy for pharmaceutical companies operating in Turkey is underway inTurkey isunderway www.onikiconsulting.com
- 33. Takeaways (#3) Start for the Past Startfor Ground Rules &KPIs for the Present Talent Management f the Future l for h
- 34. 畏閣庄糸艶看油#2液 [Video #2] A Day Made of Glass 2: Same Day ADayMadeofGlass2:SameDay By Corning Corporation www.youtube.com/watch?v=jZkHpNnXLB0 t b / t h? jZkH N XLB0
- 35. Thank you you. tr.linkedin.com/in/serkovan @serkovan