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House-?©\Cleaning	
 ?Robot	
 ?                             Peter	
 ?Waters	
 ?




                FA	
 ?102a,	
 ?Research	
 ?and	
 ?Brand	
 ?
                          Development	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                                                   Peter	
 ?Waters	
 ?


           Assignment	
 ?One,	
 ?Research	
 ?


  ¡°A	
 ?Robot	
 ?that	
 ?Learns	
 ?How	
 ?to	
 ?
  Tidy	
 ?Up	
 ?AIer	
 ?You¡±	
 ?
    hLp://www.kurzweilai.net/a-?©\robot-?©\that-?©\learns-?©\how-?©\to-?©\Rdy-?©\up-?©\aIer-?©\you	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                 Peter	
 ?Waters	
 ?


         Assignment	
 ?One,	
 ?Research	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                                    Peter	
 ?Waters	
 ?


         Assignment	
 ?One,	
 ?Research	
 ?




                                                 hLp://www.news.cornell.edu/stories/May12/
                                                 PlacingNewObjects.html	
 ?




                                              hLp://geekdad.daddyforever.com/images/2010/
                                              Kinect-?©\sensor.jpg	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                      Peter	
 ?Waters	
 ?


         Assignment	
 ?One,	
 ?Research	
 ?

¡°[The	
 ?Robot]	
 ?divides	
 ?each	
 ?task	
 ?into	
 ?
small	
 ?chunks,	
 ?compuRng	
 ?a	
 ?series	
 ?of	
 ?
features	
 ?of	
 ?each	
 ?chunk.¡±	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                       Peter	
 ?Waters	
 ?


  Assignment	
 ?One,	
 ?DescripRon	
 ?of	
 ?Future	
 ?Product	
 ?




                        A	
 ?House-?©\Cleaning	
 ?Robot	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                                                                Peter	
 ?Waters	
 ?


  Assignment	
 ?Two,	
 ?Naming	
 ?Process	
 ?

            Key	
 ?Words	
 ?in	
 ?Original	
 ?Post:	
 ?
            Robot,	
 ?Tidy,	
 ?Clean	
 ?

            Generated	
 ?Name	
 ?PossibiliRes:	
 ?
            Robo-?©\Clean	
 ?
            TidyBot	
 ?

            Selected	
 ?Name:	
 ?TidyBot	
 ?

            JusR?caRon:	
 ?
            Simple,	
 ?easy	
 ?to	
 ?remember	
 ?name	
 ?that	
 ?clearly	
 ?idenR?es	
 ?the	
 ?
            product¡¯s	
 ?funcRon.	
 ?	
 ?Takes	
 ?a	
 ?complex	
 ?product	
 ?and	
 ?makes	
 ?it	
 ?user-?©\
            friendly.	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                                  Peter	
 ?Waters	
 ?


 Assignment	
 ?Two,	
 ?Brand	
 ?Character	
 ?Diagram	
 ?
             Character/Persona	
 ?                      Tone	
 ?
                -?©\	
 ?Professional	
 ?                 -?©\	
 ?ScienR?c	
 ?
                -?©\	
 ?Careful	
 ?                      -?©\	
 ?Personalized	
 ?
                -?©\	
 ?Friendly	
 ?                     -?©\	
 ?Methodical	
 ?
                -?©\	
 ?Honest	
 ?                       -?©\	
 ?MeRculous	
 ?

                Language	
 ?              TidyBot	
 ?   Purpose	
 ?
             -?©\	
 ?Time-?©\Saving	
 ?                    -?©\	
 ?Clean	
 ?
             -?©\	
 ?Sleek	
 ?                            -?©\	
 ?Order	
 ?
             -?©\	
 ?RevoluRonary	
 ?                     -?©\	
 ?Organize	
 ?
             -?©\	
 ?High-?©\Tech	
 ?                      -?©\	
 ?Assist	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                               Peter	
 ?Waters	
 ?


        Assignment	
 ?Three,	
 ?Logotype	
 ?Research,	
 ?
        Word	
 ?from	
 ?Diagram	
 ?




                           High-?©\Tech	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                                                         Peter	
 ?Waters	
 ?


       Assignment	
 ?Three,	
 ?Logotype	
 ?Research	
 ?




  hLp://                           hLp://www.?ndthatlogo.com/wp-?©\     hLp://upload.wikimedia.org/wikipedia/
  keithsawyer.?les.wordpress.com   content/gallery/microsoI-?©\logos/   commons/thumb/6/64/Cisco_logo.svg/800px-?©\
  /2008/09/apple-?©\logo1.jpg	
 ?   microsoI-?©\logo-?©\icon.png	
 ?      Cisco_logo.svg.png	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                              Peter	
 ?Waters	
 ?


        Assignment	
 ?Three,	
 ?Finished	
 ?Logotype	
 ?




                  TB?	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                     Peter	
 ?Waters	
 ?


        Assignment	
 ?Four,	
 ?Social	
 ?Media	
 ?Branding,	
 ?
        Research	
 ?


                iRobot	
 ?Roomba:	
 ?
                   hLp://www.facebook.com/iRobotRoomba/info	
 ?


                 ASIMO:	
 ?
                   hLp://www.facebook.com/ASIMO/info?ref=ts	
 ?


                 NAO	
 ?Aldebaran	
 ?Robots	
 ?
                   hLp://www.facebook.com/Nao.Robot	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                                                           Peter	
 ?Waters	
 ?


        Assignment	
 ?Four,	
 ?Social	
 ?Media	
 ?Branding,	
 ?
        CreaRng	
 ?Community	
 ?
    To	
 ?spread	
 ?the	
 ?word	
 ?about	
 ?TidyBot,	
 ?I	
 ?made	
 ?a	
 ?Facebook	
 ?page	
 ?
    and	
 ?posted	
 ?it	
 ?to	
 ?my	
 ?wall,	
 ?asking	
 ?people	
 ?to	
 ?comment	
 ?and	
 ?like	
 ?
    as	
 ?they	
 ?pleased.	
 ?	
 ?I	
 ?also	
 ?told	
 ?my	
 ?mom	
 ?about	
 ?it	
 ?and	
 ?she	
 ?told	
 ?some	
 ?
    of	
 ?her	
 ?friends	
 ?about	
 ?it.	
 ?	
 ?The	
 ?response	
 ?mostly	
 ?had	
 ?to	
 ?do	
 ?with	
 ?word	
 ?
    of	
 ?mouth	
 ?and	
 ?a	
 ?pleasant	
 ?reacRon	
 ?from	
 ?potenRal	
 ?¡°buyers.¡±	
 ?
House-?©\Cleaning	
 ?Robot	
 ?   Peter	
 ?Waters	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                     Peter	
 ?Waters	
 ?


        Assignment	
 ?Four,	
 ?Social	
 ?Media	
 ?Branding,	
 ?
        Facebook	
 ?Pages	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                     Peter	
 ?Waters	
 ?


        Assignment	
 ?Four,	
 ?Social	
 ?Media	
 ?Branding,	
 ?
        Facebook	
 ?Pages	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                         Peter	
 ?Waters	
 ?


       Assignment	
 ?Five,	
 ?Webpage	
 ?Layout	
 ?
       Research	
 ?for	
 ?Wireframes	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                         Peter	
 ?Waters	
 ?


       Assignment	
 ?Five,	
 ?Webpage	
 ?Layout	
 ?
       Research	
 ?for	
 ?Wireframes	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                                                                    Peter	
 ?Waters	
 ?



       Assignment	
 ?Five,	
 ?Wireframe	
 ?


       Logotype	
 ?
                                Buy	
 ?Now	
 ?   Tech	
 ?Specs	
 ?         FAQs	
 ?           RF	
 ?News	
 ?   About	
 ?

        Short	
 ?	
 ?
      DescripRon	
 ?



     Social	
 ?Media	
 ?                                   Photo	
 ?with	
 ?Tagline	
 ?Text	
 ?
         Links	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                                   Peter	
 ?Waters	
 ?



       Assignment	
 ?Five,	
 ?Tagline	
 ?Research	
 ?

       ¡°Think	
 ?Di?erent¡±	
 ?¨C	
 ?Apple	
 ?
       ¡°SoluRons	
 ?for	
 ?a	
 ?Small	
 ?Planet¡±	
 ?¨C	
 ?IBM	
 ?
       ¡°The	
 ?Miracles	
 ?of	
 ?Science¡±	
 ?¨C	
 ?DuPont	
 ?
       ¡°The	
 ?Next	
 ?Stage.¡±	
 ?¨C	
 ?Wells	
 ?Fargo	
 ?
       ¡°Slightly	
 ?Ahead	
 ?of	
 ?its	
 ?Time¡±	
 ?-?©\	
 ?Panasonic	
 ?

       hLp://www.forbes.com/sites/onmarkeRng/2011/12/14/the-?©\real-?©\story-?©\
       behind-?©\apples-?©\think-?©\di?erent-?©\campaign/	
 ?

       hLp://www.nyRmes.com/1997/08/28/business/ibm-?©\s-?©\mulRmedia-?©\
       campaign-?©\posits-?©\that-?©\small-?©\is-?©\beauRful.html	
 ?

       hLp://www2.dupont.com/DuPont_Home/en_CA/	
 ?
       hLp://www.economist.com/node/14513894	
 ?
       hLp://www.namedevelopment.com/list-?©\of-?©\taglines.html	
 ?
House-?©\Cleaning	
 ?Robot	
 ?                                    Peter	
 ?Waters	
 ?



       Assignment	
 ?Five,	
 ?Homepage	
 ?Visual	
 ?Design	
 ?
       in	
 ?a	
 ?Browser	
 ?




                                http://invis.io/XJB1MJYF
House-?©\Cleaning	
 ?Robot	
 ?                                          Peter	
 ?Waters	
 ?



       Assignment	
 ?Five,	
 ?Lower	
 ?Level	
 ?Visual	
 ?Design	
 ?
       in	
 ?a	
 ?Browser	
 ?




                                http://invis.io/2DB1UQKU
House-?©\Cleaning	
 ?Robot	
 ?                                  Peter	
 ?Waters	
 ?




       Assignment	
 ?Five,	
 ?Linked	
 ?Prototype	
 ?URL	
 ?



                                http://invis.io/XJB1MJYF

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F aslide1

  • 1. House-?©\Cleaning ?Robot ? Peter ?Waters ? FA ?102a, ?Research ?and ?Brand ? Development ?
  • 2. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?One, ?Research ? ¡°A ?Robot ?that ?Learns ?How ?to ? Tidy ?Up ?AIer ?You¡± ? hLp://www.kurzweilai.net/a-?©\robot-?©\that-?©\learns-?©\how-?©\to-?©\Rdy-?©\up-?©\aIer-?©\you ?
  • 3. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?One, ?Research ?
  • 4. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?One, ?Research ? hLp://www.news.cornell.edu/stories/May12/ PlacingNewObjects.html ? hLp://geekdad.daddyforever.com/images/2010/ Kinect-?©\sensor.jpg ?
  • 5. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?One, ?Research ? ¡°[The ?Robot] ?divides ?each ?task ?into ? small ?chunks, ?compuRng ?a ?series ?of ? features ?of ?each ?chunk.¡± ?
  • 6. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?One, ?DescripRon ?of ?Future ?Product ? A ?House-?©\Cleaning ?Robot ?
  • 7. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Two, ?Naming ?Process ? Key ?Words ?in ?Original ?Post: ? Robot, ?Tidy, ?Clean ? Generated ?Name ?PossibiliRes: ? Robo-?©\Clean ? TidyBot ? Selected ?Name: ?TidyBot ? JusR?caRon: ? Simple, ?easy ?to ?remember ?name ?that ?clearly ?idenR?es ?the ? product¡¯s ?funcRon. ? ?Takes ?a ?complex ?product ?and ?makes ?it ?user-?©\ friendly. ?
  • 8. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Two, ?Brand ?Character ?Diagram ? Character/Persona ? Tone ? -?©\ ?Professional ? -?©\ ?ScienR?c ? -?©\ ?Careful ? -?©\ ?Personalized ? -?©\ ?Friendly ? -?©\ ?Methodical ? -?©\ ?Honest ? -?©\ ?MeRculous ? Language ? TidyBot ? Purpose ? -?©\ ?Time-?©\Saving ? -?©\ ?Clean ? -?©\ ?Sleek ? -?©\ ?Order ? -?©\ ?RevoluRonary ? -?©\ ?Organize ? -?©\ ?High-?©\Tech ? -?©\ ?Assist ?
  • 9. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Three, ?Logotype ?Research, ? Word ?from ?Diagram ? High-?©\Tech ?
  • 10. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Three, ?Logotype ?Research ? hLp:// hLp://www.?ndthatlogo.com/wp-?©\ hLp://upload.wikimedia.org/wikipedia/ keithsawyer.?les.wordpress.com content/gallery/microsoI-?©\logos/ commons/thumb/6/64/Cisco_logo.svg/800px-?©\ /2008/09/apple-?©\logo1.jpg ? microsoI-?©\logo-?©\icon.png ? Cisco_logo.svg.png ?
  • 11. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Three, ?Finished ?Logotype ? TB? ?
  • 12. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Four, ?Social ?Media ?Branding, ? Research ? iRobot ?Roomba: ? hLp://www.facebook.com/iRobotRoomba/info ? ASIMO: ? hLp://www.facebook.com/ASIMO/info?ref=ts ? NAO ?Aldebaran ?Robots ? hLp://www.facebook.com/Nao.Robot ?
  • 13. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Four, ?Social ?Media ?Branding, ? CreaRng ?Community ? To ?spread ?the ?word ?about ?TidyBot, ?I ?made ?a ?Facebook ?page ? and ?posted ?it ?to ?my ?wall, ?asking ?people ?to ?comment ?and ?like ? as ?they ?pleased. ? ?I ?also ?told ?my ?mom ?about ?it ?and ?she ?told ?some ? of ?her ?friends ?about ?it. ? ?The ?response ?mostly ?had ?to ?do ?with ?word ? of ?mouth ?and ?a ?pleasant ?reacRon ?from ?potenRal ?¡°buyers.¡± ?
  • 14. House-?©\Cleaning ?Robot ? Peter ?Waters ?
  • 15. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Four, ?Social ?Media ?Branding, ? Facebook ?Pages ?
  • 16. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Four, ?Social ?Media ?Branding, ? Facebook ?Pages ?
  • 17. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Five, ?Webpage ?Layout ? Research ?for ?Wireframes ?
  • 18. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Five, ?Webpage ?Layout ? Research ?for ?Wireframes ?
  • 19. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Five, ?Wireframe ? Logotype ? Buy ?Now ? Tech ?Specs ? FAQs ? RF ?News ? About ? Short ? ? DescripRon ? Social ?Media ? Photo ?with ?Tagline ?Text ? Links ?
  • 20. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Five, ?Tagline ?Research ? ¡°Think ?Di?erent¡± ?¨C ?Apple ? ¡°SoluRons ?for ?a ?Small ?Planet¡± ?¨C ?IBM ? ¡°The ?Miracles ?of ?Science¡± ?¨C ?DuPont ? ¡°The ?Next ?Stage.¡± ?¨C ?Wells ?Fargo ? ¡°Slightly ?Ahead ?of ?its ?Time¡± ?-?©\ ?Panasonic ? hLp://www.forbes.com/sites/onmarkeRng/2011/12/14/the-?©\real-?©\story-?©\ behind-?©\apples-?©\think-?©\di?erent-?©\campaign/ ? hLp://www.nyRmes.com/1997/08/28/business/ibm-?©\s-?©\mulRmedia-?©\ campaign-?©\posits-?©\that-?©\small-?©\is-?©\beauRful.html ? hLp://www2.dupont.com/DuPont_Home/en_CA/ ? hLp://www.economist.com/node/14513894 ? hLp://www.namedevelopment.com/list-?©\of-?©\taglines.html ?
  • 21. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Five, ?Homepage ?Visual ?Design ? in ?a ?Browser ? http://invis.io/XJB1MJYF
  • 22. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Five, ?Lower ?Level ?Visual ?Design ? in ?a ?Browser ? http://invis.io/2DB1UQKU
  • 23. House-?©\Cleaning ?Robot ? Peter ?Waters ? Assignment ?Five, ?Linked ?Prototype ?URL ? http://invis.io/XJB1MJYF