Fa102c presentation
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The document summarizes the branding and design process for a suitcase organization product called IntraCase. It describes the current problem of suitcases becoming disorganized during travel. The proposed solution is to include flexible dividers in suitcases to encourage organization. It then outlines the logo design process, which incorporated words related to efficiency, organization and preference from different languages. This included sketching, execution in Illustrator, and deciding on the name "IntraCase." An audio track and branding video were also created to accompany the logo and brand identity.
Fa102c presentation
- 1. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
- 2. Current Behavior - Traveler leaves home with a neatly organized suitcase, and returns with a messy one. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
- 3. Scenario In the beginning of the trip, suitcase is well-organized. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
- 4. Scenario During the trip, traveler starts to lose track of where to put things. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
- 5. Scenario At the end of the trip, suitcase is a mess. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
- 6. Desired Behavior - Travelers keep their suitcase well-organized throughout the trip by putting flexible and movable color-coded divider in the suitcase. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
- 7. Design Tip Employed - Make it obvious to everybody what is the right thing to do. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
- 8. Nudge Design Proposal In the suitcase, add flexible and dismountable interlayers to encourage people to organize. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
- 9. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Logo Design Research Chosen words: efficient, organized, preferable - In Chinese, efficient = ÓÐЧÂ浀 - In Indonesian, organized = diselenggarakan - In Icelandic, preferable = ?skilegur
- 10. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Logo Design Research ÓÐЧÂʵģ¯efficient diselenggarakan£¯organized ?skilegur£¯preferable
- 11. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Logo Design Sketching
- 12. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Logo Execution in Illustrator
- 13. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Logo
- 14. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Name The word, ¡°interior¡±: - in Latin, ¡°intra¡± - in Indonesian, ¡°interiornya¡± - in Czech, ¡°interi¨¦r¡±
- 15. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Name Chosen word: Interior, changed to ¡°IntraCase¡±
- 16. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Logotype
- 17. Audio Track Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Choosing instruments: - Chinese Muyu - Indonesian Drum - Icelandic Langspil Final Audio
- 18. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Background Video
- 19. 3h | simple animation Branding Video Screenshots Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
- 20. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Storyboard 6. 3. 6.6. 2. 6. 1. 4. Coco Ye, Professor Klinkowstein FA102C Motion Graphics Identity Behavior Design Studio
- 21. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Branding Video Screenshots 3i | more complex animation 1
- 22. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Branding Video Screenshots 3i | more complex animation 2
- 23. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye Branding Video Screenshots 3i | more complex animation 3
- 24. Thank You! Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye