This document summarizes Phillip Jeffrey's 2007 talk at Green College MSS at UBC titled "Facebook: Exploring Social Experiences and Cultural Interaction in a user-generated Digital Environment". The talk discussed the origins and growth of Facebook from its founding in 2004 to 2007, its features for sharing photos, maintaining friendships, and interacting in both digital and real worlds. It also examined why Facebook was successful compared to MySpace and how it anticipated what users wanted through an interactive, user-generated experience.
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1. Facebook:
Exploring Social Experiences
and Cultural Interaction in a
user-generated Digital
Environment
Phillip Jeffrey
Green College MSS Talk
UBC, April 9, 2007
Courtesy of Flickr user partyhatgirl
2. Student Life Alone in a Crowd
Photo by
flickr user
thowi
息 2007 Phillip Jeffrey
3. Student Life Alone in a Crowd
息 2007 Phillip Jeffrey
4. Student Life Alone in a Crowd
Photo
courtesy of
Flickr user
ImNoFish
息 2007 Phillip Jeffrey
9. By the Numbers
Mashup by Flickr user jjessalo
Over 21 million users
93% log in once a month
60% log in daily
1.5 billion pageviews/day
Number 1 for photos more
than 1 Billion, 6 million
uploaded daily (no limit)
1M concurrent sessions
Most visited site (17-25yrs)
Tied for second with beer as
in thing for undergrads
息 2007 Phillip Jeffrey