際際滷

際際滷Share a Scribd company logo

Overview: Facebook Ads

42inception
42inception

hope you enjoy this deck on 'Overview: Facebook Ads'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

1 of 10
Download to read offline
Facebook Ads www.42inception.com
What to Promote? Ads Some Facebook Page Promote Facebook Page, event or Application Your Ad FB User Over to your website for lead generation and sales www.42inception.com
Facebook Ads - Model CPC (Cost Per Click) Bidding Amount Budget Target Audience Ad Performance CPM (Cost Per 1000 Impressions) Target Audience Budget www.42inception.com
Ad Targeting Ads www.42inception.com
Interest Targeting on Facebook Ads Higher accuracy rates compared to online industry averages For Broad Targeting, 95% accuracy, compared to an industry average of 72% For Narrow Targeting, 90% accuracy compared to an industry average of 35% *Source: As published on http://1.usa.gov/M5sO2l www.42inception.com
Broad Targeting - Example Objective: Generate awareness for Secret Deodorant Launched Mean Stinks campaign for 26 weeks duration Experienced 9% increase in U.S. sales and an increase in engagement with its Facebook Page. *Source: As published on http://1.usa.gov/M5sO2l www.42inception.com
Narrow Targeting - Example Objective: To reach out to their targeted users Targeted women aged Wedding Photography in Minnesota 24 to 30 living near Minneapolis who shared their relationship status on Facebook as engaged. Over 12 months generated a significant increase in revenue after spending $600 on ads *Source: As published on http://1.usa.gov/M5sO2l www.42inception.com
Type of Ads on Facebook Page Ad Event Sponsored Story Ad Application A specific post Ad Sponsored Story - A specific post External URL www.42inception.com
Reports www.42inception.com
Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com

More Related Content

Overview: Facebook Ads

  • 1. Facebook Ads www.42inception.com
  • 2. What to Promote? Ads Some Facebook Page Promote Facebook Page, event or Application Your Ad FB User Over to your website for lead generation and sales www.42inception.com
  • 3. Facebook Ads - Model CPC (Cost Per Click) Bidding Amount Budget Target Audience Ad Performance CPM (Cost Per 1000 Impressions) Target Audience Budget www.42inception.com
  • 4. Ad Targeting Ads www.42inception.com
  • 5. Interest Targeting on Facebook Ads Higher accuracy rates compared to online industry averages For Broad Targeting, 95% accuracy, compared to an industry average of 72% For Narrow Targeting, 90% accuracy compared to an industry average of 35% *Source: As published on http://1.usa.gov/M5sO2l www.42inception.com
  • 6. Broad Targeting - Example Objective: Generate awareness for Secret Deodorant Launched Mean Stinks campaign for 26 weeks duration Experienced 9% increase in U.S. sales and an increase in engagement with its Facebook Page. *Source: As published on http://1.usa.gov/M5sO2l www.42inception.com
  • 7. Narrow Targeting - Example Objective: To reach out to their targeted users Targeted women aged Wedding Photography in Minnesota 24 to 30 living near Minneapolis who shared their relationship status on Facebook as engaged. Over 12 months generated a significant increase in revenue after spending $600 on ads *Source: As published on http://1.usa.gov/M5sO2l www.42inception.com
  • 8. Type of Ads on Facebook Page Ad Event Sponsored Story Ad Application A specific post Ad Sponsored Story - A specific post External URL www.42inception.com
  • 9. Reports www.42inception.com
  • 10. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com