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Editor's Notes

• #3: There are at least nine thousand application on facebook itself. More choices, more control, more time spent on this platform.
• #4: Interactivity is defined by Steuer (1992) as: “the extent to which users can participate in modifying the form and content of a mediated environment in real time” The view of interactivity being a subjective experience of an individual user has been given the definition of: “the extent to which a person perceives he or she controls over the interaction process, his or her communicative counterpart (a person, a mass-mediated environment, or a computer mediated environment) personalizes and responds to his or her communicative behavior ” (Wu 2000, p.41 as cited in Sohn, Leckenby & Jee, 2003). Further research was undertaken by Dholokia, Zhao, Dholakia & Fortin, 2000, who expanded the model to six dimensions of interactivity - user control, responsiveness, real time interactions, connectedness, personalization/ customization, and playfulness.
• #5: In the next few months, Open social will be adopted by every social networking sites.
• #6: Open social – one application – many sites. More control, much more integration, more power, more loyalty. More opportunity for advertising revenues!
• #7: There are more users than active users. Its common, with hundreds of applications being loaded onto Facebook, it is impossible to be playing with all these applications. The average application a user may have according to my assumption will be about 1-5 applications. They probably be using one out of 5 applications in a week. What are the future of these applications?