Are You Testing Your Facebook Ads Correctly?
Download as pptx, pdf3 likes354 views
The document discusses strategies for testing Facebook ads, emphasizing the importance of audience demographics in ad campaigns. It suggests that location is often the least specific yet most testable demographic, allowing for effective segmentation across various regions. The author highlights the necessity to test different elements like images, headlines, and audience characteristics to optimize ad performance.
Are You Testing Your Facebook Ads Correctly?
- 1. dan@danjrussell.com Know What To Test On Your Facebook Ads. so you dont go crazy.
- 2. when it comes to ads... dan@danjrussell.com
- 3. dan@danjrussell.com 2 things to consider
- 5. Audience Demographics Location Language Gender Age Interests Buying history etc etc etc
- 6. Audience Demographics USA English Male 18-24 Blogging, Technology, Computers, Internet Marketing Heavy Spender College Graduate
- 7. dan@danjrussell.com which of these is the LEAST specific?
- 8. dan@danjrussell.com heres why I ask... (and where the trick comes in)
- 9. When you run Facebook ads, every campaign you run should be testing something. Images Headlines Post text Display URL Audience
- 10. When you run Facebook ads, every campaign you run should be testing something. Images Headlines Post text Display URL Audience
- 11. When you run Facebook ads, every campaign you run should be testing something. Images Headlines Post text Display URL Audience
- 12. We have all of these characteristics, so we should be testing them! USA English Male Audience 18-24 Blogging, Technology, Computers, Internet Marketing Heavy Spender College Graduate
- 13. dan@danjrussell.com the question is: what do you test?
- 14. dan@danjrussell.com when youre testing for messaging, its a bit easier. Message
- 15. dan@danjrussell.com when youre testing for messaging, its a bit easier. Images Headlines Post text Display URL Audience
- 16. dan@danjrussell.com when youre testing for messaging, its a bit easier. Images Headlines Post text Display URL Audience
- 17. dan@danjrussell.com but audience demographics are more complicated to test.
- 18. you can test location... dan@danjrussell.com Country? State? Zip Code? Town? 196 Countries >30,000 towns in US alone!
- 19. when youre creating an ad group for dan@danjrussell.com every test segment... it turns into a NIGHTMARE!
- 20. when youre creating an ad set for every dan@danjrussell.com test segment... it turns into a NIGHTMARE! (if youre testing every town in the US, youll have over 30,000 ad sets! Which isnt allowed - max is 1000 - but you get my point)
- 21. dan@danjrussell.com so what do we do?
- 22. lets look at our audience details again. dan@danjrussell.com so what do we do?
- 23. Audience Demographics USA English Male 18-24 Blogging, Technology, Computers, Internet Marketing Heavy Spender College Graduate
- 24. Demographics USA English Male 18-24 Blogging, Technology, Computers, Internet Marketing Heavy Spender College Graduate which one here is the LEAST specific?
- 25. Demographics USA English Male 18-24 Blogging, Technology, Computers, Internet Marketing Heavy Spender College Graduate BAM! which one here is the LEAST specific?
- 26. Demographics USA English Male 18-24 Blogging, Technology, Computers, Internet Marketing Heavy Spender College Graduate BAM! the location details for this audience have the most possible sub-categories and are thus the MOST general and test-worthy characteristic.
- 27. so lets look at the others for a second to dan@danjrussell.com see why they didnt win.
- 28. English Pirate, UK, US Male ? Blogging, Tech, Computers, IM Tech Magazines, Individual Blogs, Computer Types/Groups, IM thought leaders Heavy Spender ? College Grad IN THE HOLE Undergrad Years, Schools
- 29. Blogging, Tech, Computers, IM Tech Magazines, Individual Blogs, Computer Types/Groups, IM thought leaders College Grad IN THE HOLE Undergrad Years, Schools Lets look at USA what testing for location will get ALL 50 STATES us... Alabama, Arkansas, Connecticut..
- 30. the least specific category is often the most testable depending on Facebooks available testing dan@danjrussell.com parameters
- 31. in this example, we can run a campaign with 50 ad sets test for every state- keep ads within the sets dan@danjrussell.com identical
- 32. in this example, we can run a campaign with 50 ad sets test for every state- keep ads within the sets dan@danjrussell.com identical (feel free to test them though) Message helloo!