Facebook book marketing strategy
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This document discusses Facebook as a platform for marketers. It provides examples of how different businesses like Apollo Hospitals, Nanhi Kali, and SPI Cinemas use Facebook for brand building, customer engagement, and showcasing corporate social responsibility activities. The document also discusses how marketers can use Facebook insights and advertising features like boosting posts to measure the performance of their Facebook pages and drive strategic marketing decisions. It concludes with best practices and things to avoid for marketers using Facebook.
Facebook book marketing strategy
- 1. FACEBOOK PLATFORM FOR MARKETERS Group 8
- 2. Harish Narayan harish.pgpm15c@greatlakes.edu.in Manikandan R Manikandan.pgpm15c@greatlakes.edu.in Karthikeyan Karthikeyan.pgpm15c@greatlakes.edu.in Siddharth A Siddharth.pgpm15c@greatlakes.edu.in Madhumitha L Reddy Madhumitha.pgpm15c@greatlakes.edu.in Venkatesh KG Venkateshg.pgpm15c@greatlakes.edu.in Kasi Viswanathan Kasi.pgpm15c@greatlakes.edu.in Anandh M Anandh.pgpm15c@greatlakes.edu.in Neelima Vegesna Neelima.pgpm15c@greatlakes.edu.in Venkataraman M Venkataraman.pgpm15c@greatlakes.edu.in The Team
- 3. Introduction Social networking site for college students -> Moving towards a marketing tool for corporates Only 0.5% of the organic reach is done through Facebook Integrated login for mobile apps Revolutionized the gaming culture Brand building tool PR activities Customer relationship management through feedback
- 4. Facebook Business users Improves brand image and visibility Eg: Apollo hospitals Weekly quiz Health tips First aid measures Customer engagement Updates on the programmes
- 5. Facebook Business users Improve Social image and brand building Eg: Nanhi Kali Tech Mahindra Transforming the lives of underprivileged girl children Empowering women Emotional connect Showcasing CSR activity Penniless advertising
- 6. Facebook Business users Improve customer engagement Eg: SPI Cinemas Weekly quizzes Movie updates Show time information Free vouchers to improve engagement Advertisements for other cultural screening
- 7. Facebook : Measure and adjust FB Insights to Track performance of the fb Page & Drive strategic marketing decisions Benchmarking Easy start and end date slider When your fans are online feature Best post types feature Comparisons vs. general Facebook audience Advanced filtering Addition of Post Clicks stat
- 8. Insights Overview Page likes Total Page Likes Over Time Net Likes: What Changed (Unlikes, Organic Likes, Paid Likes, Net Likes) Where Your Page Likes Came From (On Your Page, Page Suggestions, Mobile, Your Posts, Others) reach Post Reach Likes, Comments and Shares Hide, Report as Spam and Unlikes Total Reach visits evaluate how users interact with content other than posts Posts People
- 9. Insights Continued Posts All Posts When Your Fans Are Online Best Post Types People Your Fans People Reached People Engaged
- 10. Advertisments Money spent on Ads are of 2 types Daily Budget Lifetime Budget Type of Bidding Cost per Click (Amount spent divided by the number of clicks received.) Cost per Impression (cost paid to have 1,000 impressions on your ad)
- 11. Boost Posts Click on the post in the page Choose targeting preferences Pick a budget Click on Boost Page
- 14. Insights Continued Posts All Posts When Your Fans Are Online Best Post Types People Your Fans People Reached People Engaged
- 15. BEST PRACTICES Post consistently Target your posts Keep post images and text fresh Boost important posts Publicize discounts and promotions with ads Connect with words and pictures Review post performance (metrics) Use # tags to create buzz/ make it trending Create campaigns (http://www.digitalspy.com/fun/news/a461997/heineken- unusual-job-interview-goes-viral-video.html#~p7Ju34pHrbIf9i)
- 17. WHAT NOT TO DO ON FACEBOOK Dont stereotype Do not remove negativity Respect the customer Be consistent in your views Dont spam Dont criticize competitors
- 18. Questions