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Facebook competitions webinar

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Suzanne Dibble
Suzanne Dibble

This document provides information on how to legally run Facebook competitions to promote a business. It discusses why Facebook competitions can benefit a business, different types of prizes to offer, methods of entry, how to promote the competition on Facebook, and how to ensure the competition follows relevant laws. The key steps to running a legal competition are to include all necessary terms of promotion, have a free entry route, publicize the terms, and ensure the competition involves a requisite skill or judgment to avoid being an illegal lottery.

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How to SMASH Facebook competitions While Staying Within The Law
Why you might want to run a Facebook competition and how if done properly, they can have a HUGE positive impact on your business Discover what types of prizes you should offer to not only get the most people entering but also to ensure that you get the right type of people entering Get the low down on what method of entry you should use for best results, what type of images to use and how to promote your competition Learn how to actually set up the Facebook competition - it's easier than you think! Hear the simple steps you can take to ensure you stay within the law in running your Facebook competitions and avoid running an illlegal lottery, being fined 贈5000 and potentially facing a prison sentence We will be covering:
Interesting facts about me: Lead on ITVs BILLION pound deal for digital switchover Internet Marketing Devotee Ex Board Director of a 贈100m+ Internation al Property Business Happily Married & 2 x Perfect Littluns aged 2.5 & 0.5 Solicitor of the Year Runner Up Twice
And my special guest: Veronica Pullen APCTC Small Business Coach of the Year Social Media Columnist Three times Entrepreneur of the Month Author of Social Prospecting for Twitter
Why run Facebook competitions: 1 2 3
Facebook competitions webinar
9,000 e-mails captured 23,000 likes 388,700 unique views 200% return on investment on orders in the first 10 days
Facebook competitions webinar
What type of prizes?
Maybelline 3000 to 13,000 fans in 3 weeks
Facebook competitions webinar
Facebook competitions webinar
Methods of entry: 1 2 3 4
Facebook competitions webinar
How best to promote?
Advantages of using timeline: 1 2 3 4
Disadvantages of using timeline: 1 2 3 4 .
Advantages of using app: 1 2 3 4
Disadvantages of using app: 1 2 3 4
Timeline Promotion
Third party apps
Do you really need a contest? What is your objective? What type of contest will you run?
Choose a relevant prize Are you going to use an app or post direct on your page? Promote. Promote. Promote (including the Terms of Promotion) Follow up
Facebook rules
Facebook competitions webinar
From Social Media Examiner
Three types of promotions recognised in law 1 2 3
What constitutes free? (OR in the US: what constitutes consideration?)
Prison 贈5000 fine Regulatory investigation Wasted time/stress/w orry Wasted money/effort
the full name and address of the promoter; any restrictions on, or conditions of, taking part (for example, age, number of entries and geographical restrictions); any requirement for a proof of purchase; the closing date; judging criteria; the number and nature of prizes including those that are available to win and those that are guaranteed to be won; how winners and results will be announced and if the promoter intends to feature the winners in post-event publicity; who will own copyright in entries; whether the promoter reserves the right to amend the rules; and whether the promoter is allowed to provide a cash alternative for any prize. CAP CODE:
SOLUTIONS Put the right legal documents in place Terms of Promotion Publicise Ensure free route of entry 3 working days minimum Postal address Ensure requisite skill Deter significant % of population Have evidence to back this up
1. . Check that your competition involves the requisite skill, judgment or knowledge or that your give-away has a free entry route 2 Customise your Terms of Promotion 3. Publicise your Terms of Promotion along with your competition or give- away Action Plan:
The 5 biggest mistakes small business owners make that they wouldnt if they had a good lawyer advising them Stress free recruitment of your ideal employee Franchising, the final frontier. Is it for you? How to prepare your business for outside investment The legalities of running an e-commerce store How to buy or sell a business with confidence Forthcoming Webinars:
Any questions? Thank You!

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Facebook competitions webinar

  • 2. Why you might want to run a Facebook competition and how if done properly, they can have a HUGE positive impact on your business Discover what types of prizes you should offer to not only get the most people entering but also to ensure that you get the right type of people entering Get the low down on what method of entry you should use for best results, what type of images to use and how to promote your competition Learn how to actually set up the Facebook competition - it's easier than you think! Hear the simple steps you can take to ensure you stay within the law in running your Facebook competitions and avoid running an illlegal lottery, being fined 贈5000 and potentially facing a prison sentence We will be covering:
  • 3. Interesting facts about me: Lead on ITVs BILLION pound deal for digital switchover Internet Marketing Devotee Ex Board Director of a 贈100m+ Internation al Property Business Happily Married & 2 x Perfect Littluns aged 2.5 & 0.5 Solicitor of the Year Runner Up Twice
  • 4. And my special guest: Veronica Pullen APCTC Small Business Coach of the Year Social Media Columnist Three times Entrepreneur of the Month Author of Social Prospecting for Twitter
  • 7. 9,000 e-mails captured 23,000 likes 388,700 unique views 200% return on investment on orders in the first 10 days
  • 9. What type of prizes?
  • 10. Maybelline 3000 to 13,000 fans in 3 weeks
  • 15. How best to promote?
  • 22. Do you really need a contest? What is your objective? What type of contest will you run?
  • 23. Choose a relevant prize Are you going to use an app or post direct on your page? Promote. Promote. Promote (including the Terms of Promotion) Follow up
  • 26. From Social Media Examiner
  • 28. What constitutes free? (OR in the US: what constitutes consideration?)
  • 30. the full name and address of the promoter; any restrictions on, or conditions of, taking part (for example, age, number of entries and geographical restrictions); any requirement for a proof of purchase; the closing date; judging criteria; the number and nature of prizes including those that are available to win and those that are guaranteed to be won; how winners and results will be announced and if the promoter intends to feature the winners in post-event publicity; who will own copyright in entries; whether the promoter reserves the right to amend the rules; and whether the promoter is allowed to provide a cash alternative for any prize. CAP CODE:
  • 31. SOLUTIONS Put the right legal documents in place Terms of Promotion Publicise Ensure free route of entry 3 working days minimum Postal address Ensure requisite skill Deter significant % of population Have evidence to back this up
  • 32. 1. . Check that your competition involves the requisite skill, judgment or knowledge or that your give-away has a free entry route 2 Customise your Terms of Promotion 3. Publicise your Terms of Promotion along with your competition or give- away Action Plan:
  • 33. The 5 biggest mistakes small business owners make that they wouldnt if they had a good lawyer advising them Stress free recruitment of your ideal employee Franchising, the final frontier. Is it for you? How to prepare your business for outside investment The legalities of running an e-commerce store How to buy or sell a business with confidence Forthcoming Webinars: