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Facebook for Government – Q&A
Adam Conner & Kristy Dalton
February 13, 2014 – 2:00PM EST
Sponsored by:
ICMA, AGCCP, PTI, NAGW,
& Government Social Media, LLC

#FacebookForGov
Moderated by Luke Stowe, City of Evanston,
IL

Adam Conner, Facebook
Manager for Public Policy
facebook.com/adamconner
@adamconner

aconner@fb.com

Kristy (Fifelski) Dalton, CEO
Government Social Media, LLC
facebook.com/governmentsocialmedi
a
@governmentsm
kristy@governmentsocialmedia.com

Facebook Sentiment Among
“Govies”
77% Satisfied
18% Neutral
5% Not Satisfied

Pew Research Internet Project
(Social Media Update - December 2013)

Social Media Traffic Referrals
(September - December 2013)

4 Really Good Reasons to Have
Social Media Presence
• Search Engine Optimization (SEO)
• Emergency & Disaster Management
• Website Backup/Alternative
• “Cards” are the Future of the Web

http://insideintercom.io/why-cards-are-thefuture-of-the-web/

Adam Conner – High Level
• Should we be on Facebook?
• Social media plans?
• Comments
• Liability
• Security
• Management
• Content
• Good examples

Question?
How to lock out comments completely?
We only want one way communication.
Legal liability and public record?

Question?
I am a casual personal user of Facebook, and
a novice in its applications for government. I
would be interested in their opinions and
guidance on efficient and effective use where
you may only be able to devote a few minutes
of staff time per day.

Question?
What is the best way to obtain content from
your various city departments?
What works best - one central City
government page,
or pages for each department, such as
Police, Fire, Ambulance, etc.?

Question?
How do you delete an account set up under
previous rules? Best way to set up an
account so that it can be used by more than
just the primary employee.

Question?
What government municipality is "doing it
well?" (Who is using FB and seeing the best
results/getting the most reach?)

Question?
How often should you post to FB to keep your
audience interested?

Question?
Why can't agencies allow their employees to
access Facebook? Is there a security risk?

Question?
First amendment issues i.e. someone posts
nasty comments - when can you delete?

Question?
How can I change my facebook URL so it
reads "facebook.com/(my county„s name)“?
Creating a vanity Facebook URL?

Question?
When a county is creating a FB presence, is
it in the best interest to have one FB page for
the governmental entity, or is it best to allow
each department to have their own FB page
that they are responsible for monitoring?

Question?
There was a time when Facebook was on the
cutting edge of social media, but now there
are so many options for consumers. How can
government gain a larger audience while
competing with other social media forms?

Question?
Currently it seems Facebook pulls a
maximum of three image choices from the
link to be posted and you are required to
use one. Why is there no choice for using
no image? Also, I would like to see more
images being pulled for greater choice,
but could understand why Facebook might
limit that number to three. Could you
elaborate on why this might be the case?

Question?

Discuss post boosting vs. promote
page ads. How can we view more
metrics about posts?

Question?
How do we deal with “imposter”
pages? Sometimes our users can
be confused by unofficial pages or
those “community” pages.

Additional Facebook Resources
https://developers.facebook.com/docs/opengraph/howtos/maximizing-distributionmedia-content
https://developers.facebook.com/docs/web/webmasters
https://developers.facebook.com/docs/plugins/checklist
https://www.facebook.com/facebookforbusiness/news/pageinsights

Thank you for Joining Us!

Next Webinar: Tackling the
Legal, Policy & Archival Issues in
SocialGov

Julie Tappendorf, Partner, Ancel
Glink Diamond Bush DiCianni &
Krafthefer, P.C.

Anil Chawla, Founder, CEO at
ArchiveSocial

March 20, 2014 at 2:00pm EST
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