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Facebook insights umcat school of journalism and mass communication (1)

Charles Opolot
Charles Opolot

This document summarizes analytics for a Facebook page from July 1-30, 2014. It shows that the page received 283 total likes over this period, with 195 from new likes. The top performing post reached 125 people and had 15 engaged users. The majority of likes came from Uganda and the United States.

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Jul 01, 2014 - Jul 30, 2014 Total Likes ? 283 211% New Likes ? 195 7 (daily avg) People Talking About This ? N/A Weekly Total Reach ? 421 -64.7% Snapshot Daily Post Feedback
Top 10 by Talking About This TypeType DateDate PostPost ReachReach 11 EngagedEngaged UsersUsers 22 TalkingTalking About ThisAbout This 33 EngagementEngagement RateRate 44 Jul 21, 2014 #QuoteOfTheDay: In Theodore... 125 15 8 6.4% Jul 28, 2014 Happy Eid Celebrations to all... 50 6 5 10% Jul 8, 2014 #UMCAT_Inspiration>>>Be who you... 78 13 4 5.13% Jul 25, 2014 What have you been up to today?... 25 7 4 16% Jul 27, 2014 Take a moment to reflect upon... 133 9 4 3.01% Jul 9, 2014 Do you agree with Albert... 56 6 3 5.36% Jul 15, 2014 I still believe that if your... 48 4 2 4.17% Jul 15, 2014 Create a meaningful atmsophere... 56 5 2 3.57% Jul 16, 2014 The man who reads nothing at... 47 4 2 4.26% Jul 17, 2014 #Goodmorning folks! Sometimes we... 48 3 2 4.17% 1. The number of unique people who have seen your post. Click on the number to see more details. Figures are for the first 28 days after a post's publication only. Click on "Reach" to sort your posts. 2. The number of unique people who have clicked on your post. Click on the number to see more details. Figures are for the first 28 days after a post's publication only. Click on "Engaged Users" to sort your posts. 3. The number of unique people who have created a story from your Page post. Stories are created when someone likes, comments on or shares your post; answers a question you posted; or responds to your event. Click on the number to see more details. Figures are for the first 28 days after a post's publication only. Click on "Talking About This" to sort your posts. 4. The percentage of people who have created a story from your Page post out of the total number of unique people who have seen it. Click on "Engagement Rate" to sort your posts. Per-Post Metrics Top 10
Countries Likes Uganda 259 United States 4 Kenya 3 Rwanda 2 Tanzania 2 SS 2 Cameroon 1 Norway 1 Canada 1 South Africa 1 3 more countries 3 Likes by Region Likes by Demographic - Graphical Age Male Female 13-17 1.8% 0.7% 18-24 38.7% 20.8% 25-34 21.5% 5% 35-44 2.5% 0% 45-54 0.7% 0% 55-64 0.7% 0.7% 65+ 4.3% 2.5% Likes by Demographic - Tabular Daily Likes
Languages Likes U.S. English 216 British English 61 Chinese (Taiwan) 1 Norwegian Bokm奪l (Norway) 1 Likes by Language Sources Likes Page Profile 129 API 28 Reminder Box Invite 9 Search 9 Page Invite Escape Hatch Finch 4 Like Story 3 Page Post Like Story 3 Mobile 2 Mobile Page Browser Invite 1 Favorites 1 18 more sources 3 Likes by Source

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Facebook insights umcat school of journalism and mass communication (1)

  • 1. Jul 01, 2014 - Jul 30, 2014 Total Likes ? 283 211% New Likes ? 195 7 (daily avg) People Talking About This ? N/A Weekly Total Reach ? 421 -64.7% Snapshot Daily Post Feedback
  • 2. Top 10 by Talking About This TypeType DateDate PostPost ReachReach 11 EngagedEngaged UsersUsers 22 TalkingTalking About ThisAbout This 33 EngagementEngagement RateRate 44 Jul 21, 2014 #QuoteOfTheDay: In Theodore... 125 15 8 6.4% Jul 28, 2014 Happy Eid Celebrations to all... 50 6 5 10% Jul 8, 2014 #UMCAT_Inspiration>>>Be who you... 78 13 4 5.13% Jul 25, 2014 What have you been up to today?... 25 7 4 16% Jul 27, 2014 Take a moment to reflect upon... 133 9 4 3.01% Jul 9, 2014 Do you agree with Albert... 56 6 3 5.36% Jul 15, 2014 I still believe that if your... 48 4 2 4.17% Jul 15, 2014 Create a meaningful atmsophere... 56 5 2 3.57% Jul 16, 2014 The man who reads nothing at... 47 4 2 4.26% Jul 17, 2014 #Goodmorning folks! Sometimes we... 48 3 2 4.17% 1. The number of unique people who have seen your post. Click on the number to see more details. Figures are for the first 28 days after a post's publication only. Click on "Reach" to sort your posts. 2. The number of unique people who have clicked on your post. Click on the number to see more details. Figures are for the first 28 days after a post's publication only. Click on "Engaged Users" to sort your posts. 3. The number of unique people who have created a story from your Page post. Stories are created when someone likes, comments on or shares your post; answers a question you posted; or responds to your event. Click on the number to see more details. Figures are for the first 28 days after a post's publication only. Click on "Talking About This" to sort your posts. 4. The percentage of people who have created a story from your Page post out of the total number of unique people who have seen it. Click on "Engagement Rate" to sort your posts. Per-Post Metrics Top 10
  • 3. Countries Likes Uganda 259 United States 4 Kenya 3 Rwanda 2 Tanzania 2 SS 2 Cameroon 1 Norway 1 Canada 1 South Africa 1 3 more countries 3 Likes by Region Likes by Demographic - Graphical Age Male Female 13-17 1.8% 0.7% 18-24 38.7% 20.8% 25-34 21.5% 5% 35-44 2.5% 0% 45-54 0.7% 0% 55-64 0.7% 0.7% 65+ 4.3% 2.5% Likes by Demographic - Tabular Daily Likes
  • 4. Languages Likes U.S. English 216 British English 61 Chinese (Taiwan) 1 Norwegian Bokm奪l (Norway) 1 Likes by Language Sources Likes Page Profile 129 API 28 Reminder Box Invite 9 Search 9 Page Invite Escape Hatch Finch 4 Like Story 3 Page Post Like Story 3 Mobile 2 Mobile Page Browser Invite 1 Favorites 1 18 more sources 3 Likes by Source