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Facebook Live: First Aid Friday Kman

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Nicholas Kman, MD, FACEP
Nicholas Kman, MD, FACEP

This document summarizes Dr. Nicholas Kman's use of social media, particularly Facebook Live, for his "First Aid Friday" sessions to educate the public on various medical topics. It provides best practices for using Facebook Live that Dr. Kman has learned, such as testing the video quality first, engaging with viewers' comments, and analyzing metrics like viewership and audience retention to improve future broadcasts. The document also shares statistics on Dr. Kman's First Aid Friday videos so far, which have reached thousands of people and addressed various medical emergencies.

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First Aid Friday Live on Facebook Kelly McDonald Sr. Manager of Social Media Nicholas E. Kman, MD Professor, Emergency Medicine @drnickkman
#LearningGoals Discuss, Develop and Demonstrate strategies for leveraging social media (Facebook & Twitter) for patient and learner education and engagement. Compare and contrast the features and benefits of social media networking sites for development of physician and medical center national reputation. Discuss Facebook Live best practices and lessons learned. 2
My Social Media Start 3
An On-Line Curriculum
Twuffer for Lecture Pearls http://www.twuffer.com/
Facebook Live: First Aid Friday Kman
Facebook Live: First Aid Friday Kman
On Line Quotes
Why Should Health Care Providers Engage with Social Media? GOOD health info Positive view of doctors Significant insight Trusted Expert Learn Accessibility Thought leaders Forward thinkers
First Aid Friday #KmanSessions 10 Date Title Participants Video Views Reach Engagement Rate Post Link 6/1/2018 First Aid Friday: Heat-Related Illness Dr. Nick Kman and John Justice 3,805 6,541 62.77% https://www.facebook.com/OSUWexnerMedicalCenter/vide os/10155923916674022/ 6/29/2018 First Aid Friday: Fireworks Safety Dr. Nick Kman, Andrea Whittaker and Jim Davis (CFD) 2,372 4,734 54.37% https://facebook.com/OSUWexnerMedicalCenter/videos/10 155990785639022/ 8/10/2018 First Aid Friday: Bites and Stings Dr. Nick Kman 2,492 8,801 29.86% https://www.facebook.com/OSUWexnerMedicalCenter/vide os/vl.427897121010942/10156099044904022/?type=1 9/28/2018 First Aid Friday: Disaster Preparedness Dr. Nick Kman and Dr. Dan Bachmann 3,511 8,448 44.02% https://facebook.com/OSUWexnerMedicalCenter/videos/vl. 427897121010942/311745346275816/?type=1 10/5/2018 First Aid Friday: Scooter Safety Dr. Nick Kman and Dr. Eric Adkins 2,933 6,512 50.86% https://www.facebook.com/OSUWexnerMedicalCenter/vide os/653702311690252/ 1/11/2019 First Aid Friday: Winter Weather Dr. Nick Kman and Dr. Dan Bachmann 3,193 5,859 58.49% https://facebook.com/OSUWexnerMedicalCenter/videos/34 1129069819996/ 5/23/2019 First Aid Friday: Stop the Bleed Day Dr. Nick Kman and Cindy Nagel 4,156 8,782 50.73% https://facebook.com/OSUWexnerMedicalCenter/videos/18 5247389051345/ Totals 22,462 49,677 50.16%
11 The Ohio State University Wexner Medical CenterFirst Aid Friday: Heat exhaustion and heatstroke Page Liked 揃 May 30, 2018 揃
First Aid Friday Live #Highlights 12 Scootering around Columbus? Dr. Eric Adkins and Dr. Nick Kman have the tips you need to stay injury-free. #FirstAidFriday The Ohio State University Wexner Medical Center 揃 3:44 Hi Karen - Don't worry, Dr. Adkins was our example of what not to do when you ride electronic scooters. You'll also notice that Dr. Adkins is wearing a backpack while riding his scooter, which we don't recommend people do either. You should always wear a helmet when riding an electric scooter (or bike).
First Aid Friday Live #BestPractices 1. Test out live video using the "Only me" privacy setting. Think about lighting and audio. 2. Space out live videos with other Facebook posts. 3. Keep reintroducing yourself and remind folks what the session is. 4. Make the video visually engaging (setting, props, guests, action). 13
First Aid Friday Live #BestPractices 5. Make it spontaneous (after you have pre-planned). 6. Don't worry about mistakes or stutters (I try to do this relatively unscripted). 7. Encourage viewers to Like and share the video. Build interest by letting everyone know that it is coming! 14
First Aid Friday Live #BestPractices 8. Engage with commenters, and mention them by name (Hi Karen). 9. Have someone else watching and responding to comments from a laptop computer (Thanks Alexis and Kelly!). 10. Subtitle your broadcast in the comments section. 11. Ask viewers to subscribe to Facebook Live notifications. 15
First Aid Friday Live #BestPractices 12. Broadcast for at least 10 minutes. 13. Say goodbye before ending your video. 14. Add a link to the description later. Then use social media to promote the session. 15. Analyze, Analyze, Analyze: Minutes viewed and people reached are just a few of the metrics available. Critical numbers like audience retention can help you plan for future broadcasts. 16 https://wexnermedical.osu.edu/blog/disaster-safety-tips
First Aid Friday Live on Facebook #Props #FirstAidFriday: Stop The Bleed Day Dr. Nick Kman and Cindy Nagel, associate director of trauma at #OSUWexMed, are here for a special edition of #FirstAidFriday - on a Thursday - for Stop the Bleed Day. The Ohio State University Wexner Medical Center 揃 One additional note from our experts: tourniquets come in black and orange - the best option is called a CAT tourniquet. Be careful to buy them from a reputable source. If the tourniquet is blue, it is intended for training. 17
Search By #FirstAidFriday https://www.facebook.com/hashtag/firstaidfriday?source=feed_text&epa =HASHTAG 18
Questions 19

More Related Content

Facebook Live: First Aid Friday Kman

  • 1. First Aid Friday Live on Facebook Kelly McDonald Sr. Manager of Social Media Nicholas E. Kman, MD Professor, Emergency Medicine @drnickkman
  • 2. #LearningGoals Discuss, Develop and Demonstrate strategies for leveraging social media (Facebook & Twitter) for patient and learner education and engagement. Compare and contrast the features and benefits of social media networking sites for development of physician and medical center national reputation. Discuss Facebook Live best practices and lessons learned. 2
  • 3. My Social Media Start 3
  • 5. Twuffer for Lecture Pearls http://www.twuffer.com/
  • 9. Why Should Health Care Providers Engage with Social Media? GOOD health info Positive view of doctors Significant insight Trusted Expert Learn Accessibility Thought leaders Forward thinkers
  • 10. First Aid Friday #KmanSessions 10 Date Title Participants Video Views Reach Engagement Rate Post Link 6/1/2018 First Aid Friday: Heat-Related Illness Dr. Nick Kman and John Justice 3,805 6,541 62.77% https://www.facebook.com/OSUWexnerMedicalCenter/vide os/10155923916674022/ 6/29/2018 First Aid Friday: Fireworks Safety Dr. Nick Kman, Andrea Whittaker and Jim Davis (CFD) 2,372 4,734 54.37% https://facebook.com/OSUWexnerMedicalCenter/videos/10 155990785639022/ 8/10/2018 First Aid Friday: Bites and Stings Dr. Nick Kman 2,492 8,801 29.86% https://www.facebook.com/OSUWexnerMedicalCenter/vide os/vl.427897121010942/10156099044904022/?type=1 9/28/2018 First Aid Friday: Disaster Preparedness Dr. Nick Kman and Dr. Dan Bachmann 3,511 8,448 44.02% https://facebook.com/OSUWexnerMedicalCenter/videos/vl. 427897121010942/311745346275816/?type=1 10/5/2018 First Aid Friday: Scooter Safety Dr. Nick Kman and Dr. Eric Adkins 2,933 6,512 50.86% https://www.facebook.com/OSUWexnerMedicalCenter/vide os/653702311690252/ 1/11/2019 First Aid Friday: Winter Weather Dr. Nick Kman and Dr. Dan Bachmann 3,193 5,859 58.49% https://facebook.com/OSUWexnerMedicalCenter/videos/34 1129069819996/ 5/23/2019 First Aid Friday: Stop the Bleed Day Dr. Nick Kman and Cindy Nagel 4,156 8,782 50.73% https://facebook.com/OSUWexnerMedicalCenter/videos/18 5247389051345/ Totals 22,462 49,677 50.16%
  • 11. 11 The Ohio State University Wexner Medical CenterFirst Aid Friday: Heat exhaustion and heatstroke Page Liked 揃 May 30, 2018 揃
  • 12. First Aid Friday Live #Highlights 12 Scootering around Columbus? Dr. Eric Adkins and Dr. Nick Kman have the tips you need to stay injury-free. #FirstAidFriday The Ohio State University Wexner Medical Center 揃 3:44 Hi Karen - Don't worry, Dr. Adkins was our example of what not to do when you ride electronic scooters. You'll also notice that Dr. Adkins is wearing a backpack while riding his scooter, which we don't recommend people do either. You should always wear a helmet when riding an electric scooter (or bike).
  • 13. First Aid Friday Live #BestPractices 1. Test out live video using the "Only me" privacy setting. Think about lighting and audio. 2. Space out live videos with other Facebook posts. 3. Keep reintroducing yourself and remind folks what the session is. 4. Make the video visually engaging (setting, props, guests, action). 13
  • 14. First Aid Friday Live #BestPractices 5. Make it spontaneous (after you have pre-planned). 6. Don't worry about mistakes or stutters (I try to do this relatively unscripted). 7. Encourage viewers to Like and share the video. Build interest by letting everyone know that it is coming! 14
  • 15. First Aid Friday Live #BestPractices 8. Engage with commenters, and mention them by name (Hi Karen). 9. Have someone else watching and responding to comments from a laptop computer (Thanks Alexis and Kelly!). 10. Subtitle your broadcast in the comments section. 11. Ask viewers to subscribe to Facebook Live notifications. 15
  • 16. First Aid Friday Live #BestPractices 12. Broadcast for at least 10 minutes. 13. Say goodbye before ending your video. 14. Add a link to the description later. Then use social media to promote the session. 15. Analyze, Analyze, Analyze: Minutes viewed and people reached are just a few of the metrics available. Critical numbers like audience retention can help you plan for future broadcasts. 16 https://wexnermedical.osu.edu/blog/disaster-safety-tips
  • 17. First Aid Friday Live on Facebook #Props #FirstAidFriday: Stop The Bleed Day Dr. Nick Kman and Cindy Nagel, associate director of trauma at #OSUWexMed, are here for a special edition of #FirstAidFriday - on a Thursday - for Stop the Bleed Day. The Ohio State University Wexner Medical Center 揃 One additional note from our experts: tourniquets come in black and orange - the best option is called a CAT tourniquet. Be careful to buy them from a reputable source. If the tourniquet is blue, it is intended for training. 17
  • 18. Search By #FirstAidFriday https://www.facebook.com/hashtag/firstaidfriday?source=feed_text&epa =HASHTAG 18

Editor's Notes

  • #6: Twuffer allows the Twitter user to compose a list of future tweets, and schedule their release. http://www.twuffer.com/
  • #7: Describe live tweeting and tweeting pearls using Twuffer.
  • #14: Taking a few minutes to decide what you want to talk about works wonders. You dont need to write a formal script. However, having a general idea what you want to talk about makes things go smoothly.
  • #15: Taking a few minutes to decide what you want to talk about works wonders. You dont need to write a formal script. However, having a general idea what you want to talk about makes things go smoothly.