Facebook Marketing
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This document provides an overview of Facebook marketing. It notes that Facebook has over 221 million global users and discusses the opportunity in Facebook marketing through connection, content, and distribution. It outlines Facebook marketing tools like pages, photos/video, events, and applications. It also discusses measuring Facebook marketing success through statistics and analytics. The key aspects of an effective Facebook marketing strategy are to know your goals and target audience, choose the right tools, measure campaigns, and take additional action based on what is learned.
Facebook Marketing
- 1. Facebook Marketing Ramya Prajna S & Anantya PointPlus Training - Sanur - Bali June, 2009
- 3. Think.Web a Web Agency Online Branding Strategy | Web Feature Concept | Content Maintenance | Web Development | Social Media Marketing
- 4. Ramya Prajna S Co-Founder | Owner | Managing Director Online Branding Specialist | Social Media Evangelist
- 5. Anantya Co-Founder | Owner | Executive Director Online Branding Specialist | Web Statistics Enthusiast
- 7. Per Day 30 million status update 6 million new fans Per Week 1 billion content (link, story, blog, notes, photo, etc) Per Month 2,5 million event 850 million photo upload 10 million video Whats the market name?
- 8. SOCIAL MEDIA Photo Sharing Video Blogs Sharing Social Events (of鍖ine) Networks & event services Wikis Email Podcasting Microblogs
- 9. SOCIAL MEDIA MARKETING Internet Marketing Search Engine Viral Marketing Marketing Social Media Email Marketing Marketing
- 10. What is Free-access social networking website that is operated and privately owned by Facebook, Inc. Founded by Mark Zuckerberg, in February 2004. (wikipedia)
- 11. HOW MANY? 221.776.060 Global User (checkfacebook.com - June 26th, 2009 - 9:49 wib)
- 12. IF FACEBOOK A COUNTRY May 23, 2009 - Facebook Site Governance Vote to decide which documents should govern the Facebook site.
- 13. INDONESIAS USER 5.949.740 User (checkfacebook.com - June 17th, 2009 - 0:49 wib) Singapore population: 4.839.400 (estimate)
- 14. The Opportunity in Facebook Marketing
- 15. The Opportunity Connection Content Distribution
- 16. Connection Foster a strong relationship with people that loves vacation. Create awareness by posting notes & wall. Stay connect to the customer with discussion board, commenting & wall. Inform them with your event invitation.
- 17. Connection - in a nutshell - If you are connected via facebook public pro鍖le Establish strong relationship with people who care Gives tools for future market to connect with you/brand Raise awareness (do the updates) Get access and engage real time with future market Encourage to support and share to others
- 18. Content You can give the newest information on what's going on in the designated holiday place. Share video's and photo's of the beautiful scenery. And also have a personal discussion with your future vacationers about traveling.
- 19. Content - in a nutshell - So what can you do? Organize and share events, video or photos Discuss latest issue relevant to future market Giving exclusive information/content Share updates (any updates) on you/brand
- 20. Distribution Get access to global audience of over 175 million user and grow your potential holiday- ers. Keep them engage trough news feeds when you update new content or share information.
- 21. Distribution - in a nutshell - So what can you do? Communicate in an effective way (to existing and potential) via Newsfeed Instant access to fans (Newsfeed, Viral, Updates) Have a global reach Flexibility and control to share what you want to share Distribution is zero cost
- 22. The Tools Facebook Page / Public Pro鍖le
- 24. Publisher & Wall Use publisher and wall to connect with user Update on promo, news and new info Create photo album, videos or notes on interesting subject
- 25. Favorite Pages Put af鍖liate public pro鍖les Exchange link
- 26. Photos & Video Treat as showcase gallery Put Photos & Videos that related Tag them Video Testimonial
- 27. Events Enlarge your promotion and future target to your activity Predict future Audience
- 28. Updates
- 29. Applications Application is one way to do facebook marketing. Currently there are more than 52.000 Apps. Free to be used by all Facebook user
- 30. Tab Prioritize the Tab Manage the Boxes
- 31. Communication Talk . Share . Buzz
- 32. How to Communicate See who your target and speaks their language Be wise in communicating (especially on negative comments) Smart way to get attention Regular communication Be honest!
- 33. Where to Communicate Photos Videos Links Discussion Boards Notes Chat
- 34. Social Buzz
- 36. Banner Ads.
- 37. Social Ads. Targeted Ad around the globe By Demography; Age, likeness, gender, country Based on CPM and CPC Fairly effective and cost ef鍖cient Easy tracking system
- 38. Facebook Stat Numbers Is The Sexiest Thing
- 39. How To Measure De鍖ne know your objective search the right metrics Collect Analyze Take Action
- 40. Type of Statistic Stat Monitoring Facebook Page Facebook Application
- 42. Type of Statistic Quality Engagement Monitoring Facebook Groups/ event Facebook Pro鍖le
- 43. Stat That Mattered If FB Page Demographic Active Fans Fans Activity Fans Habit + Qualitative Engagement IF FB Application User Activity User Acceptance Quality of Apps
- 45. Final Step of Stat Listen, monitor listen to your customer, prospect do what they do take part of their conversation ensure cost effectiveness and ROI Learn remember your objective work with the collected data Activate and optimize act on feedback add on value implement changes based on what youve learn
- 46. Tips & Trick
- 47. Static FBML Facebook Username Group Might Help
- 48. Static FBML How to personalize your public pro鍖le page? Thank God for: STATIC FBML You can customize, sent out a message and with user
- 50. Facebook Username Make it easier for people to 鍖nd and connect with you or brand People can enter facebook username as a search term on popular search engine like Google and they will automatically 鍖nd you
- 51. Facebook Group As you make a group, divine your Group purposes Set up the tools as to meet your purposes Be ready to learn - explore - make mistake - be better.
- 52. Bare in mind TO: Know what is your goal? Who is your target (insights) Choose the right tools Measure the campaign Take additional action (if necessary)
- 53. Forrester Research Recommendations Facebook Marketing requires Communicating, not Advertising - so act appropriately Be a part of the Facebook experience be more like content than advertising Tap into the reasons why friends share Listen, learn, and be ready to make mistakes
- 54. Fit in, Be Social Users are there for themselves and their friends, not your product So be useful or fun, dont intrude Be holistic - a successful campaign has many part, but dont lose sight of the big picture Intelligence Use the Stat Analyze, Optimize, Iterate Dont be afraid of radical changes Users know what they want and will ask for it. Often loudly. Commitment Plan to give time and attention Educate all stake holders
- 55. Thank You be connected - be discovered -be on Facebook