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Facebook Marketing | Whats
Working Now
Presented by Toni Coleman Brown
WWW.THENETWORKFORWOMENINBUSINESS.COM
Introduction
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Who Am I?
Toni Coleman Brown
Founder, The Network
for Women in Business
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Accomplishments
South of France,
Rome, Florence, Pisa,
Tuscany, Naples
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Objectives
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Objectives
 Whats happening today on Facebook
 What type of business strategy should you
use on Facebook
 Facebook Advertising
 Underutilized Marketing Tools
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Whats happening today on
Facebook and with other social
media platforms?
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Video is dominating ALL Social Media Platforms
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Go Live
You can go live on just about all the major social media platforms:
1. Snapchat
2. Instagram
3. Facebook
4. Youtube
5. Periscope
People want to see the real side of brands, which makes this go live feature
so popular.
Businesses need to incorporate the Go Live or Snapchat type of strategy
into their business.
WWW.THENETWORKFORWOMENINBUSINESS.COM
How to Repurpose & Reuse Live Video
Some of the things you can do with your Live Video
1. Upload it to Youtube and Build a Youtube channel
2. Add it to your blog
3. Send it out via email
4. Have it transcribed and turn it into books/ebooks
This is just to name a few things that you can do with your video.
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Underused Tools on Facebook
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Underused Tools
Facebook Timeline Cover
Facebook Call To Action Button
Facebook Offers
Fan Pages
Groups
Events
Facebook Ads
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Facebook Advertising
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Biggest Bang for the Buck with Video Ads
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Biggest Bang for the Buck with Page Boosts
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Business Strategy
1. Build a Fan Page & Run a Page Like
Campaign
2. Create Viral Content to Build More
Followers/Fans
3. Promote Ads to Fans
4. Grab Optins, Leads and Sales
WWW.THENETWORKFORWOMENINBUSINESS.COM
Attend the 6th Annual Small Biz Bootcamp for Women
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