Facebook Optimization
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Context - Not Content - Is King http://kamelia.georgievi.net/ Facebook Optimization, Facebook, Search, News Feed Optimizaion, SMO
![丐舒亶仆舒舒 丕仗亠仆舒 仂仗亳仄亳亰舒亳 = 舒从亠亳仆亞 (20%) + ( 仂弍亠 从亳舒仆仂 亟亢舒仆亳亠 [30%] + 仂仍亠亰仆仂 仆舒 亟亢舒仆亳亠仂 [50%]) * 舒亰仗仂亰仆舒于舒亠仄仂](https://image.slidesharecdn.com/seoprezantacia-110530080302-phpapp02/85/Facebook-Optimization-2-320.jpg)
Facebook Optimization
- 1. 仗亳仄亳亰舒亳 亰舒 Facebook 舒仄亠仍亳 亠仂亞亳亠于舒
- 2. 丐舒亶仆舒舒 丕仗亠仆舒 仂仗亳仄亳亰舒亳 = 舒从亠亳仆亞 (20%) + ( 仂弍亠 从亳舒仆仂 亟亢舒仆亳亠 [30%] + 仂仍亠亰仆仂 仆舒 亟亢舒仆亳亠仂 [50%]) * 舒亰仗仂亰仆舒于舒亠仄仂
- 3. 油
- 4. 仆亠, 于 仍亞舒亳 Facebook 舒亳亳从舒 亰舒 仍亞舒亳 弍仂 Facebook 仗仂亠弍亳亠仍亳 : 2 098 920 仂亰亳亳 于 仗亳从舒 : 54 舒亰仗仂舒仆亠仆亳亠 亠亟 仆舒亠仍亠仆亠仂 : 29.36% 舒亰仗仂舒仆亠仆亳亠 亠亟 仂仆仍舒亶仆 仗仂亠弍亳亠仍亳亠 : 61.82% 亰仂仆亳从: http://www.socialbakers.com/facebook-statistics/bulgaria
- 5. Social Media Optimization is the New SEO Brian Solis
- 6. SMO ke on the water Social Media Optimization (SMO) 亠 仄亠仂亟亳 亰舒 亟亠亶仆仂 于 仂亳舒仍仆亳亠 仄亠亟亳亳 亠仍 仗亳于仍亳舒仆亠 仆舒 仆亳从舒仍仆亳 仗仂亠弍亳亠仍亳 从仄 亟亢舒仆亳亠仂 仆亳 亳 仆舒亳 舒亶 . SMO 亠 亠亟亳仆 仂 仄亠仂亟亳亠 亰舒 仂仗亳仄亳亰亳亳 SEO + SMO = 丕于亠仍亳亠仆舒 仂从亳于舒亠仄仂 于 舒亟亳亳仂仆仆亳 亳 仂亳舒仍仆亳 亠弍
- 7. 5 仗舒于亳仍舒 仆舒 SMO 弌亰亟舒于舒亶亠 亟亢舒仆亳亠, 从仂亠仂 亟舒 亠 仗仂亟亠仍 舒仗舒于亠亠 仗仂亟亠仍礌亠仂 仍亠仆仂 舒亞舒亢亟舒于舒亶亠 舒仆亞舒亢亳舒仆仂舒 仂舒从亳于仆仂 仗仂亟亠仍磺亠 亟亢舒仆亳亠 仂仂磦舒亶亠 mashup - 于仂: 仂亳 舒亞舒于舒 (Rohit Bhargava ) , 舒于亞 2010
- 8. 亳仆亳仗亳 仆舒 SMO 弌亰亟舒亶亠 于仂 仂弍仆仂 于舒舒 亠仄舒亳从舒 亳 仗仂仍亠亰仆仂 亟亢舒仆亳亠 仆仂仄舒亳舒 磡于舒 亟舒 亠 亳仆亠亠仆舒, 亟仂亳 从仂亞舒仂 亠 亠从仍舒仄舒 乂亠 亳仄舒亠 仗仂亟亟亢仆亳亳 亳 从亳亳亳 从亳亶亠 于舒亳亠 亠仆仂于亠 仂仆仍舒亶仆 亳 亠亰 亠从仍舒仄舒 于于 于亳从亳 从舒仆舒仍亳 亳 仗仂从舒亢亠亠 landing page 仆舒 于舒亳 仗仂亠从 丐亠仄舒亳仆仂, 仂亳亞亳仆舒仍仆仂 亳 亠仂 仂弍仆仂于磦舒仆仂 亟亢舒仆亳亠 亰舒 仂弍亢亟舒仆亠 亳 仗仂亟亠仍礌亠
- 9. 弌仂亳舒仍亠仆 亞舒 舒亳 仂亳舒仍亠仆 亞舒 亠 亳仂于舒 从舒亳仆舒 仆舒 于舒亳 仗仂亳仍, 仆舒 于舒亳亠 仗亳亠仍亳 亳 仆舒 于亳从仂, 从仂亠仂 于亳亠 仆磻仂亞舒 亠 仗仂亟亠仍亳仍亳 . 仗亳仍 2010 - Facebook 亰舒仗仂于舒 仄舒舒弍仆舒 仗仂仄礌舒 仆舒 仗仍舒仂仄舒舒 - Open Graph. 从仂 仄仂亢亠 亟舒 亠 仂弍亠亟亳仆 仄亳仍亳仂仆亳 仂亳舒仍仆亳 亞舒仂于亠, 从仂亳仂 舒 弍仂亞舒亳 仆舒 仗亠仂仆舒仍仆亳 亟舒仆仆亳 亠 亠 仗仂磦亳 亠亟仆舒 仄仆仂亞仂 仄仂仆舒 弍舒亰舒 亟舒仆仆亳, 从仂仂 亠 仄仂亢亠 亟舒 仂亳舒 仂亳舒仍仆亳 从仂仆亠从 亳 亰舒仂于舒 仄仆仂亞仂 于亳仂从仂 从舒亠于仂 亠 亟亢舒 亳仆仂仄舒亳 亰舒 仗亠亟仗仂亳舒仆亳舒 仆舒 于亠从亳.
- 10. 仆亠 仄亠 于 弍亳亰仆亠舒 仆舒 亰亟舒于舒仆亠 亳 舒亰仗仂舒仆亠仆亳亠 仆舒 仂亳舒仍仆亳 仂弍亠从亳! 亳仄亠亳 亰舒 Social Objects: Updates(Facebook), 仆亳仄从亳 (Flickr), 于亳亟亠仂 ( YouTube ), bookmarks (Delicious) , 亞仍舒仂于亠 ( Digg ) , check-ins (FourSquare), 亟仂从仄亠仆亳 ( Scribd ), reviews (Yelp), 从舒从仂 亳 仄亳仍亳, 仗仂亟亠仍礌亳 于 从仂仄亠仆舒亳亠 仆舒 弍仍仂亞 亳仍亳 舒仄亳 仗仂 亳 .仆.
- 11. 弌仂亳舒仍仆舒 仄亠亟亳 弌亠亟于仂 亰舒 仂亳舒仍仆仂 于亰舒亳仄仂亟亠亶于亳亠, 从舒仂 亠 亳亰仗仂仍亰于舒 于亳仂从仂 亟仂仗仆亳 亳 仄舒舒弍亳亠仄亳 从仂仄仆亳从舒亳仂仆仆亳 亠仆亳从亳 . 弌仂亳舒仍仆舒舒 仄亠亟亳 亠 仗仂亠弍舒 仆舒 亠弍-弍舒亰亳舒仆亳 亳 仄仂弍亳仍仆亳 亠仆仂仍仂亞亳亳 亠仍 亟舒 仗亠于仆亠 从仂仄仆亳从舒亳舒 于 亳仆亠舒从亳于亠仆 亟亳舒仍仂亞 .
- 12. 弌仂亳舒仍仆亳 仄亠亟亳亳 舒: Blogging Facebook LinkedIn YouTube Flickr Twitter StumbleUpon
- 13. 亳从仂 亰舒仗仂于舒 亠仆亠
- 14. 亠仆舒舒仂亳 仆舒 丐舒亳从
- 15. 丐舒亟亳亳仂仆仆仂 亠仆亠 丐亠仆亳舒 亠 仂亠磦舒 亠亰 search engines , 从仂亳仂 亠于于舒 仂 亰仂舒舒 仆舒 仆亠仆亠 , 从舒仂 Google , Bing , Yahoo!
- 16. 弌仂亳舒仍仆仂 亠仆亠 从仍ﾑ于舒仆亠仂 仆舒 舒从亳于仆仂亳 亳 亟亢舒仆亳亠 仂 于舒亳 仂亳舒仍亠仆 亞舒 于亰舒仆 从仂仆亠从舒 仆舒 于舒亠仂 亠仆亠.
- 17. 丐亠仆亠 于 亠舒仍仆仂 于亠仄亠 弌亟亢舒仆亳亠仂 仄仂亢亠 亟舒 弍亟亠 仂从亳仂, 亟仂从舒仂 亠 upload- 于舒 仂仆仍舒亶仆, 仆亠亰舒于亳亳仄仂 亟舒仍亳 亠 亠弍 舒亶, 弍仍仂亞 亳仍亳 从仂仂 亟舒 亠 亟亞舒 仂亳舒仍仆舒 仄亠亟亳. 磻仂亳 仂 search engine- 亳亠 于 亠舒仍仆仂 于亠仄亠 舒: Collecta, OneRiot, Topsy
- 18. 丐亠仆亠 于 仂亳舒仍仆亳亠 仄亠亟亳亳 仆舒 仂仄舒 仆舒 亠仆亠 于于 于磻舒 亠亟仆舒 仂 仂亳舒仍仆亳亠 仄亠亟亳亳, 从舒仂 从仍ﾑ仂于亳亠 亟仄亳 亳仍亳 亟仄舒 亠 仗仂亟舒于舒 仂 仗仂亠弍亳亠仍 于 search -舒 仆舒 仂亳舒仍仆舒舒 仄亠亟亳
- 19. 弌仂亳舒仍仆亳 仄亠亟亳亳 于 10 仗从亳 弌亰亟舒亶亠 亠弍 舒亶, 从舒仂 亳亰仗仂仍亰于舒亠 WordPress 亠亞亠亳舒亶亠 亠 于 Google Local Business . 亰亠仄亠亠 从舒舒 亰舒 于舒亳 舒亟亠 仂 Google Maps . 丕于亠亠亠 亠, 亠 仆舒 于舒亳 舒亶 舒 亳仆舒仍亳舒仆亳 于亳从亳 仂亳舒仍仆亳 仗仍亞亳仆亳 亳 亠 亳亰仂弍舒亰磦舒 亳从仂仆亳 亰舒 仗仂亟亠仍礌亠 于 弌于亠亢仂 , Twitter , Facebook Like/Send Button , Facebook Comments 仗仂亟 于磻舒 舒亳. 仆舒仍亳舒亶亠 Feedburner . 亠亞亳亳舒亶亠 于舒 舒从舒仆 于 Twitter 亳 亰亟舒亶亠 Facebook 舒仆亳舒 (仂于亠仆 仍亳仆亳 于亳 仗仂亳仍 于 Facebook).
- 20. 弌仂亳舒仍仆亳 仄亠亟亳亳 于 10 仗从亳 仂舒于亠亠 仍亳仆从仂于亠 亳 亳从仂仆亳 仆舒 仂亳舒仍仆亳亠 仄亠亟亳亳 仆舒 舒仆亳仆舒舒 仍亠仆舒 仆舒 于舒亳 亠弍 舒亶 , 亰舒 亟舒 仄仂亞舒 仂舒舒 亟舒 于亳 仍亠亟于舒 舒仄. 弌仍仂亢亠亠 仆舒 于舒亳 舒亶 Facebook Like Box . RSS 舒亳亳 . NetworkedBlogs 舒仗仍亳从舒亳. 仂亠亠亠 于舒亳 仗仂亳仍 于 LinkedIn 亳 亰亟舒亶亠 于亰从舒 于 弍仍仂亞舒 亳 从仄 仗仂亳仍舒 亳 于 LinkedIn . 弌亰亟舒亶亠 亳 舒从舒仆 于 HootSuite . 弌亰亟舒于舒亶亠油 仆仂于 弍仍仂亞 仗仂 仆舒亶-仄舒仍从仂 于亠亟仆亢 亠亟仄亳仆仂. 仂于亠亠亠 WP 弌舒亳亳从舒 仆舒 舒弍仍仂仂 仆舒 亠弍舒亶舒 亳. 仆舒仍亳舒亶亠 亳 All in One SEO Pack .
- 21. Top 7 仂亳舒仍仆亳 仄亠亟亳亳 - 弌乂 2010
- 22. 丕亠弍 舒亶 仂仗亳仄亳亰舒亳 亰舒 Facebook 仆舒 仗亳 仗亳仄亳亰舒亳舒 仆舒 舒亶 亰舒 Facebook 亠 舒亰仍亳舒于舒 仂 SEO - 亠仍舒 亠 仂于亠从舒舒 舒亟亳仂亳 , 舒 仆亠 舒仍亞仂亳仄舒 仆舒 亠舒 仄舒亳仆舒. 亳 仂仗亳仄亳亰亳舒仆亠 仆舒 舒亶 亰舒 Google, Bing, Yahoo 亳 亟. 仆舒亶-于舒亢仆仂仂 亠 仗仂亰仆舒于舒仆亠仂 仆舒 舒仍亞仂亳仄亳亠 . 仂亳舒仍仆亳亠 仄亠亟亳亳, 于亰从亳亠 亠 仄舒从亳舒 仂弍亳从仆仂于亠仆仂 nofollow , 舒从舒 亠 亠亳亠 仄舒亳仆亳 亞亳 亳亞仆仂亳舒. 丐 从 亠 舒亰亳舒 仂仆仂于仆仂 仆舒 仗仂亟从亠仗舒舒 仆舒 舒亟亳仂亳舒 仆舒 仂亳舒仍仆舒舒 仄亠亟亳 .
- 23. 丕亠弍 舒亶 仂仗亳仄亳亰舒亳 亰舒 个亠亶弍从 仆舒 仗亳 舒仗仂亰仆舒亶亠 亠 舒舒舒 舒亟亳仂亳 ! 亰亞舒亟亠亠 亠仄仂亳仂仆舒仍仆舒 于亰从舒 亳 亟仂于亠亳亠. 弌亰亟舒于舒亶亠 亟亢舒仆亳亠 . 亳仍舒 舒 仗亳仆亳仗亳亠 仆舒 于亳舒仍 仄舒从亠亳仆亞舒 亳 亠 仗仂亟亠仍 于 亠仍亳 仂亳舒仍亠仆 从亞. 仆亠亞亳舒亶亠 仆舒 舒亶舒 亳 仂亳舒仍仆亳亠 仗仍亞亳仆亳 仆舒 Facebook : Facebook Like/Send Button Facebook Comments Social Plugin
- 24. 丕亠弍 舒亶 仂仗亳仄亳亰舒亳 亰舒 个亠亶弍从 仆舒 仗亳 仗亳仄亳亰亳舒亶亠 舒仆亳亳亠 亳 亰舒 仗亠亟舒于礌亠 于于 个亠亶弍从. 仂亞舒仂 仗仂亠弍亳亠仍 仗仂仍亰于舒 Facebook Like Button , Facebook 仗仂亠舒于舒 舒仆亳舒 舒 , 亰舒 亟舒 仂仗亠亟亠仍亳 亟亢舒仆亳亠仂 亳 亳亰亞仂于亳 仆亠仂 从舒仂 于亳亰亳从舒 仆舒 舒仆亳舒舒. 亰仗仂仍亰于舒 亠 舒仍亞仂亳仄 : Facebook Open Graph Protocol 于亳亳仆亳 仄亠仂亟亳 亰舒 亳亰于仍亳舒仆亠 仆舒 仄亠舒亳仆仂仄舒亳舒. 亠舒亳仆仂仄舒亳舒 仄仂亢亠 亟舒 亠 亳仍亳舒 于 仗仂亠舒 仆舒 亳亰于仍亳舒仆亠.
- 25. 亳舒亞仄舒舒 亠 仂 亟仂从仍舒亟舒 仆舒 Social Media Examiner 亰舒 舒从亠亳仆亞仂于舒舒 亳仆亟亳 仆舒 仂亳舒仍仆亳亠 仄亠亟亳亳 亰舒 2011 .
- 26. 亳舒亞仄舒舒 亠 仂 亟仂从仍舒亟舒 仆舒 Social Media Examiner 亰舒 舒从亠亳仆亞仂于舒舒 亳仆亟亳 仆舒 仂亳舒仍仆亳亠 仄亠亟亳亳 亰舒 2011 .
- 27. Facebook Pages 从舒仂 仗仂舒仍 亰舒 于亰舒亳仄仂亟亠亶于亳亠 仂舒
- 28. Facebook Page 亠从仍舒仄舒 于 于 Facebook ( 亟舒 仗亠亠仍亳仄 仗于亳亠 亠仆仂于亠?) 舒仂亶从亳 仆舒 Facebook Business Fan Page 亰弍仂 仆舒 弍亳亰仆亠 从舒亠亞仂亳 亳 仗仂亟从舒亠亞仂亳 仂弍舒于礌亠 仆舒 弍亳亰仆亠 亳 从仂仆舒从 亳仆仂仄舒亳 Upload 仆舒 仂亳仍仆舒 从舒亳仆从舒 / 仂亞仂 仆舒 从仂仄仗舒仆亳舒 仂亳仍仆舒 从舒亳仆从舒 仂于亠亠亠, 亠 亠 亳亰弍舒仍亳 仗舒于亳仍亠仆 Thumbnail Image Generation 弌亰亟舒于舒仆亠 仆舒 About and Info tabs. 舒亶亠 仂亶仆仂 仆舒 于舒亠仂 仗仂仍舒仆亳亠 亰亠仄亠亠 于舒亳 Vanity URL 舒亟亠 亰舒 舒仆亳舒舒 Facebook Page Badge, Like Box - 舒舒于舒亶亠 于舒亠仂 仗亳于亳亠 于 Facebook 亠亰 于舒亳 舒亶
- 29. Facebook Page 仂舒亶亠 于舒舒舒 Welcome Page Video Tab: Tab 于舒亠 于亳亟亠仂 Photo Tab : Tab 于舒亳 仆亳仄从亳 仂仆亳亞 亳舒亶亠 亳 仆亠亞 亳舒亶亠 仗亠亟仂舒于亠仆亳 亠 仂 Facebook 仗亳仍仂亢亠仆亳 从舒仂 Events, Discussion, Review, Notes 仆舒仍 亳舒亶亠 Custom Tabs (仂亟从亳, 丕仍亞亳, 舒 仆舒 ) F- Commerce
- 30. Facebook Apps Page
- 31. 仗亳仄亳亰舒亳 仆舒 Facebook Page 亰舒 Facebook 亳 Google/Bing Page Name - 舒亞 亰舒 亰舒亞仍舒于亳亠 仆舒 舒仆亳舒舒 - Google 亳 Facebook search . The Facebook Page URL - 舒从 URL 亠 仗仂-仗亳于仍亠从舒亠仍亠仆 亰舒 仂舒 亳 亰舒 舒从亳 Vanity URLs . Page Category - 亳仆亟亠从亳舒 亠 仗亳 亠仆亠 于 Facebook Page Info - 仗 仍仆舒 亳仆仂仄舒亳 于 About us box 亳 Info , 亳仆亟亠从亳舒 亠 仂 Facebook . The Page Wall - 弌于亠亢仂 亳 亠仍亠于舒仆仆仂 亟亢舒仆亳亠, 从仂亠仂 亟舒 亠 仗仂磦磦舒 于 Autosuggest 亳 Advanced Facebook search, 仆仂 仆亠 亠 亳仆亟亠从亳舒 .
- 32. 仗亳仄亳亰舒亳 仆舒 Facebook Page 亰舒 Facebook 亳 Google/Bing Page (In-) Links - 舒仆舒仍仂亞亳 仆舒 on page 亳 off page 舒亠亞亳亳. 亳 亠仆亠 于 于 Facebook off page 亠 仂从亳舒 于 弍仂亶 Like 亳仍亳 仂于舒 亠 舒仆舒仍仂亞 仆舒 仍亳仆从仂于亠 从仄 舒仆亳舒舒 Facebook 亳亰仗仂仍亰于舒 Likes 亰舒 亳亰仄亠于舒仆亠 仆舒 仗仂仗仍仆仂舒 亳 亠仍亠于舒仆仆仂舒 亰舒 于亠从亳 仂亟亠仍亠仆 仗仂亠弍亳亠仍. 仂仍从仂仂 仗 仂于亠亠 Likes 亳仄舒 仂 舒亰仍亳仆亳 仗仂亠弍亳亠仍亳, 仂仍从仂于舒 仗仂-亠仂 舒从亳亠 亠 仂弍仂亢亟舒 舒仆亳舒舒 . Facebook Autosuggest Search - 亠亰仍舒亳 于亰舒仆亳 仂亳舒仍仆亳 亞舒. Advanced Facebook Search - 亠亰仍舒亳亠 仗亳 亠仆亠 亟亢舒 Pages, 亳亠仍亳 , Applications 亳 亠弍 亠亰仍舒亳 (亰舒舒仆于舒仆亳 仂 Bing) .
- 33. Facebook 从仂仄仆亳从舒亳 仂仍亠亟仂于舒亠仍亳亠 仆舒 仆舒亳 Facebook Page 仄仂亞舒 亟舒 于亰舒亳仄仂亟亠亶于舒 仆亠 亳 磡于舒 亟舒 仍亠亟亳仄 : 仂 仆舒 亠仆舒舒 ( Wall Posts ) 亟亢舒仆亳亠 , 亰亟舒亟亠仆仂 仂 仗仂亠弍亳亠仍亳亠 仆 舒 于舒亳 弍舒仆亟 仂仄亠仆舒亳 ( Comments ) 于亰仄仂亢仆仂 亰舒 亠舒从亳 亳 仂亠仆从舒 仆舒 亠仆仂于亠亠 仆舒 仆舒亳亠 仗弍仍亳从舒亳亳 丱舒亠于舒 仆亳 ( Likes ) 弌 仗仂亟亠仍 仆亠 ( Share ) 亳 舒亞于舒 仆亠 ( tag ) 从仄 仆亳仄从亳
- 34. Context - Not Content - Is King
- 35. Facebook Photos 亰仗仂仍亰于舒仆亠仂 仆舒 仆亳仄从亳 于亳 亟舒于舒 于亰仄仂亢仆仂 亟舒 仗亠亟舒于亳亠 仄舒从舒舒 亳 于 仂亳舒仍仆亳亠 仄亠亟亳亳 . 仂亠亳仂仆舒仍仆仂 仆舒仗舒于亠仆亳 弌仆亳仄从亳亠 仗亠亟舒于仍磦舒 于舒舒舒 仄舒从舒 舒亠亠 仆亳仄从亳, 从仂亳仂 仄仂亢亠 亟舒 仗仂亟亠仍亳亠 (舒亞仆亠亠) 亟亞亳 亳仆亠亠仆亳 亳 仗仂仍亠亰仆亳 仂从舒亢亠亠 舒舒从亠仆亳亠 亳 亠亳 仆舒 仆亳仄从亳亠 仂从舒亢亠亠 仗仂-仍亳仆舒 舒仆舒 仆舒 于舒舒舒 仂亞舒仆亳亰舒亳 仂弍舒于磺亠 亠仂 仆仂于亳 仆亳仄从亳
- 36. 丐舒亞于舒仆亠 仆舒 仆亳仄从亳
- 37. Facebook 亞舒仍亠亳亳 亳亞磦舒 仆 舒亶-亞仂仍礆 弍仂亶 于亳亢亟舒仆亳, Like -仆亳 亳 tag -于舒仆亳. 舒仗仂仆亠亠 2 仆亳仄从亳, 从舒仂 仄仂亢亠 亠 亟舒 亟仂弍舒于 亠 仆仂于亳 仆亳仄从亳 从仄 仆亠. News Feed 仄仂亢亠 亟舒 亳亰仍亳亰 亠 从舒从仂 磿舒舒 亞舒仍亠亳, 舒从舒 亳 仂亟亠仍仆亳 仆亳仄从亳 仂 仆亠.
- 38. 仗亳仄亳亰亳舒亶亠 于亳亟亠仂 亰舒 Facebook 仂亟仍亢亳亠仍仆仂 亟仂 5 min, 仂仗亳仄舒仍仆仂 3 min . 舒仗舒于亠亠 亳仆亠亠亠仆舒 thumbnail 从舒亳仆从舒 亰舒 于舒亠仂 于亳亟亠仂. 舒亶亠 仄 亰舒从舒于仍亳于仂, 仆亳从舒仍仆仂 亳仄亠 . 弌于亢亠亠 亞仂 亟亞亳 于亳亟亠仂 从仍亳仗仂于亠 亠亰 仗仂亟亞仂亟亳 从仍ﾑ仂于亳 亟仄亳 . 舒亠亠 亞仂 仆舒 舒亶仂于亠 亰舒 于亳亟亠仂 仗仂亟亠仍礌亠 YouTube , Vbox7 ... 仂亰于仂仍亠亠 仆舒 仂舒舒 亟舒 仗仂亟亠仍 于舒亠仂 于亳亟亠仂 (embed your video code) 舒舒于舒亶亠 仂舒舒 亟舒 亞仍舒于舒 亳 亟舒 亞仍亠亟舒 于舒亠仂 于亳亟亠仂
- 39. 舒亟舒于舒亶亠 于仗仂亳 仂弍亠 亰舒亟舒亟亠仆亳 于仗仂 仗亠亟亳亰于亳从于舒 于亠亳亢仆舒 亠舒从亳 仂 Like -于舒仆亳 , 从仂仄亠仆舒亳 亳 亟亳从亳亳 71 Like 亳 68 仂亞仂于仂舒 亰舒 24 舒舒
- 40. Facebook Questions 舒于亳仍仆仂 亰舒亟舒亟亠仆亳 于仗仂 于仂亟亳 亟仂 仍舒于亳仆仂仂弍舒亰仆仂 舒亰仗仂舒仆亠仆亳亠 . 仄舒 Application 亰舒 舒仆从亠亳. 仂亢亠 亟舒 亠 仗仂仍亰于舒 从舒仂 Landing page 仗亳仄亠舒: 182,581 亞仍舒舒 20,646 仗仂仍亠亟仂于舒亠仍
- 41. 仂仆仂 Facebook Application 亰仄仂亢仆仂 亰舒 亳仆亠亞亳舒仆亠 仆舒 舒亶舒 亳 于 Facebook 仂弍仆仂舒. 亰仄仂亢仆仂 亟舒 亳亰仗仂仍亰于舒亠 亳仆仂仄舒亳舒, 舒仆亠仆舒 于于 弍舒亰亳亠 亟舒仆仆亳 仆舒 Facebook. Facebook 亳亰亳从于舒 仗仂于亢亟亠仆亳亠 仂 仗仂亠弍亳亠仍亳亠. 从仂 亰仍仂仗仂亠弍亳亠 仆仂仂 亟仂于亠亳亠 仆亠舒舒 仄仂亞舒 亟舒 亠 仂弍仆舒 亠 舒.
- 43. 亞亳 于于 Facebook 亳亠 仆亠 磡于舒 亟舒 亳亰仗仂仍亰于舒亠 仍亞亳亠 亳仍亳 仆从亳仂仆舒仍仆仂舒 仆舒 Facebook features, 舒从亳于舒 从舒仂 Like 弍仂仆舒 , 从舒仂 仄亠舒仆亳亰仄 亰舒 仗仂仄仂亳舒仆亠. 舒仗仂 仆亠亠 Facebook Promotions Guidelines .
- 44. 个舒从: 88% 仂 亠仆仂于亠亠 仆亠 亠 于舒 仆舒 舒仆亳舒舒, 仍亠亟 从舒仂 舒 仆舒亳仆舒仍亳 Like 弍仂仆舒 (仗仂 亟舒仆仆亳 仂 BrandGlue)
- 45. 舒从 亠亠仄 Facebook News Feed? Notifications 仗亠亞仍亠亢亟舒仄亠 仆亠仗仂亠亠仆亳亠. Wall 仗仂亳舒仄亠 舒亰仍亳仆亳 仗仂仂于亠, 仂亞仂亠 仆舒亟仂仍 仄亳仆舒于舒仄亠 仗亠亰 News feed . Events 亳仍亳 Left menu 亰舒仗仂亰仆舒于舒仄亠 亠 弍亳舒 于亟仆仂 亳仍亳 亳亰于亠亳舒 仂 仍磦仂. 亠从仍舒仄舒舒 亳 仂从舒仆亳亠 仂弍亳从仆仂于亠仆仂 亠 仗亠亞仍亠亢亟舒, 从仂亞舒仂 仄亠 亞仍亠亟舒仍亳 弍亳亳舒.
- 46. News Feed Facebook 仗仂亠弍亳亠仍亳亠 亞仍亠亟舒 亞仍舒于仆仂 Announcements 亳 Events , 仂弍舒亠 仆亠 从仍亳从舒 亠亰亳 仂弍仍舒亳. 97% 仂 仗仂亠弍亳亠仍亳亠 从仂仍于舒 仗仂仆磻仂亞舒 仆仂于亳仆亳亠 亟仂 舒仄亳 从舒亶. 舒仂 仗仂-仆舒亟仂仍 亳仄舒 仗仂-仄舒仍从仂 从仍亳从仂于亠. 于舒 亳仗舒 仗仂亠弍亳亠仍亳: 丼于于亳亠仍仆亳 从仄 亠从 丼于于亳亠仍仆亳 从仄 亞舒亳从舒
- 47. 95% 仂 仗仂亠弍亳亠仍亳亠 于于 Facebook 亳亰仗仂仍亰于舒 仗仂亳 亳亰从仍ﾑ亳亠仍仆仂 Top News Feed . Most recent News Feed -舒 仗仂仂 仆亳 亟舒于舒 仗亳从 仗仂仂于亠亠 仆舒 仆舒亶-仗仂仍亠亟仆亳亠 弍亳亳 仆舒 仗于仂 仄仂, .亠. 亠 舒 仗仂亟亠亟亠仆亳 仂仆仂仍仂亞亳仆仂 . Top News Feed -舒 亠 舒从舒 仂亞舒仆亳亰亳舒仆, 亠 仆舒亶-亞仂仆亳亠 仂弍亠仆亳 (于 仆舒亶-于亳亟亳仄舒舒 舒) 舒 亠亰亳, 从仂亳仂 Facebook 于于舒 亳 仂仗亠亟亠仍, 亠 舒 仂 仆舒亶-亞仂仍礆 亳仆亠亠 亰舒 仆舒 .
- 48. EdgeRank 舒仍亞仂亳仄 Facebook 仂仗亠亟亠仍 亠亰 EdgeRank 从仂亳 仗仂仂于亠 磡于舒 亟舒 于亳亟亳亠 . 仆仂于舒于舒 亠 仆舒 仂弍亠从亳 (objects) 亳 于亰从亳亠 仄亠亢亟 (edges) . 弍亠从 亠 舒仄亳 舒从舒仍亠仆 仗仂 亳 仄仂亢亠 亟舒 于从仍ﾑ于舒 亠从 , 仍亳仆从仂于亠 亳 仆亳仄从亳 . Edge 亠 亟亠亶于亳亠仂, 从仂亠仂 亠 仗亳仍仂亢亠仆仂 于 仂弍亠从舒 - 仆亠亞仂于仂仂 亰亟舒于舒仆亠 , 于亠从亳 like, 从仂仄亠仆舒, 仗仂亟亠仍礌亠, 舒亞于舒仆亠 亳 .仆. 亠亰仍舒 亰 舒于亳亳 仂: 亰从舒舒 (affinity) 仄亠亢亟 亰亟舒亠仍 仆舒 edge-舒 亳 仗亳亠亢舒亠仍 仆舒 Top News 亳亶亟舒 亳亟 仆舒 edge-舒 (亠从, 仆亳仄从舒, like, 仗仂亟亠仍礌亠) 亰舒 仆舒 edge-舒
- 49. 丐仂从亳 仆 舒 仂亟于仂 (affinity) - 亠亢亟 亰亟舒亠仍 仆舒 edge-舒 亳 仗亳亠亢舒亠仍 仆舒 Top News 亳亶亟舒 , 亰仆舒亠仆亳亠仂 亰舒 仗亠亞仍亠亢亟舒亳 仗仂亠弍亳亠仍 仗亠亟亠仍 亠 仂 Facebook 亠亟仆仂 仆舒仗舒于仍亠仆亳亠 丐仂从亳 亰舒 亠亢亠 ( weight ) - 舒亰仍亳仆亳亠 亟亠亶于亳 仗亳亳仆磦舒 仂弍于亰于舒仆亳, 从仂亳仂 亠 仂亠仆磦舒 仂 Facebook 仂于亠仆亳亠 仂从亳 丐仂从亳 亰舒 于亰舒 (age) - 仗仂-舒亳亠 仗仂仂于亠 仗亠亠仍 仗仂-仄舒仍从仂 仂从亳, 亟仂从舒仂 仗仂-仆仂于亳亠 仗仂仂于亠 于仂亟 亟仂 仗仂-亞仂仍礆舒 于亳亟亳仄仂 于于 亳亶亟舒
- 50. EdgeRank 仗亳仄亠 仂 仆舒 于舒亳 弍舒仆亟 亠 仂弍亠仆亳亠. 仂亞舒 于舒 亠仆 亠 于亳亟亳 仗仂舒? Facebook 仂亠仆磦舒 edge-舒 . 亠从舒 亠仆 亠 舒从亳于亠仆 亳 亳仄舒 于亳仂从舒 仂亠仆从舒 亰舒 舒亳仆亳亠 = 5. 亳亠仄舒仄亠, 亠 亳仄舒 仍亳仆从 从仄 仗仂舒, 从仂亠仂 亟舒于舒 仂从亳 亰舒 亠亢亠 = 3. 亠从舒 仗仂 亠 仂 于亠舒 亳 亳仄舒 仂从亳 亰舒 于亰舒 = 2. 丐仂亞舒于舒 仂亠仆从舒舒 仆舒 仗仂舒 亠 S = 532 = 30, 从舒仂 亳仄舒 舒仄仂 亠亟亳仆 edge 亳 亰舒 仂于舒 仂从亳亠 仆舒 仂弍亠从舒 舒 30. 从仂 30 > 仂 仂舒仆舒仍亳亠 仗仂仂于亠, 仂 仂亶 亠 弍亟亠 于亳亟礌.
- 51. EdgeRank 仗亳仄亠 (2) 从仂 亠仆 仆舒仗舒于亳 从仂仄亠仆舒 从仄 仗仂舒, 亟舒仍亳 仆亠亞仂于 仗亳亠仍 亠 仄仂亢亠 亟舒 于亳亟亳 仂亰亳 仗仂? 舒仂 仗舒于亳 从仂仄亠仆舒舒 亠 亟仂弍舒于 仆仂于 edge. Facebook 磡于舒 亟舒 仂亠仆 亳 2舒 edges . 亳仆亳亠 仄亠亢亟 于舒 亳 仗亳亠仍 亠 仍舒弍 = 1. 亠从舒 仂仆仂于仂 亳仄舒仄亠 亠亢亠 仆舒 仗仂舒 = 3. 亠仄亠仂 仄 亰舒 仂舒磦舒仆亠 = 2. 丐仂亞舒于舒 仂亶 亠 亳仄舒 仂从亳 = 1x3x2 = 6.
- 52. EdgeRank 仗亳仄亠 (3) 从仂 亠仆 仆舒仗舒于亳 从仂仄亠仆舒 从仄 仗仂舒, 亟舒仍亳 仆亠亞仂于 仗亳亠仍 亠 仄仂亢亠 亟舒 于亳亟亳 仂亰亳 仗仂? 舒仂 仗舒于亳 从仂仄亠仆舒舒 亠 亟仂弍舒于 仆仂于 edge. 弌仂亟于仂仂 仄亠亢亟 亠仆舒 亳 仗亳亠仍 亠 仄仆仂亞仂 亳仍仆仂 = 7. 丐亠亢亠 仆舒 从仂仄亠仆舒舒 = 5. 亠从舒 仗亳亠仍 于亠亟仆舒亞舒 于亳亢亟舒 从仂仄亠仆舒舒 = 4. 丐仂从亳亠 仆舒 于仂亳 edge 仂亞舒于舒 舒 = 7 x5x4 = 140. 弍仂 仂从亳: 6 + 140 = 146. 仆仂于仂 舒从仂 146 于亳仂从仂 亠 仂亠仆磦舒 仂弍亠从舒, 仂 仂亶 亠 亠 仗仂从舒亢亠 于 Top news 亳亶亟舒 仆舒 仗亳亠仍 .
- 53. Facebook News Feed Optimization 舒亟舒于舒亶亠 于仗仂亳 弌仗仂亟亠仍磺亠 亳亞亳 亳 亰舒弍舒于仆亳 仆亠舒 亰舒亳仄仂亟亠亶于舒亶亠 亠仆仂于亠亠 舒仆亞舒亢亳舒仆仂 从仍ﾑ于舒亶亠 仆舒 亠仆舒舒 sapplets ( 亞仍舒于舒仆亠 , 仂仄弍仂仍亳 , 亟. ) 从仍ﾑ于舒亶亠 仆亳仄从亳 仗仂 亠仄舒亳从舒舒 仆舒磺亠 亠 从仄 亠从亳亠 弍亳亳 从仍ﾑ于舒亶亠 于亳亟亠仂 弍仍亳从于舒亶亠 亟亢舒仆亳亠 亰舒 亠从亳亠 从舒仄仗舒仆亳亳 从仍ﾐ火夷膏亠 于亰从亳 (仍亳仆从仂于亠) 于 仗弍仍亳从舒亳亳亠 亟亠亠 仆亳 亳 从仂仆从亠从仆亳 于 仗弍仍亳从舒亳亳亠
- 54. Facebook News Feed Optimization - 亳仆亳仗亳 弍仍亳从于舒亶亠 仗仂 亠仄亳, 从仂亳仂 亟舒 仆舒舒于舒 于亰舒亳仄仂亟亠亶于亳 亳 从仂仄亠仆舒亳 仂亠亳, 舒从舒仍仆亳 亠仄亳, 从仂仆从亳于仆舒 亟亳从亳 舒从亳仄舒仍仆仂 亳亰仗仂仍亰于舒亶亠 仆亳仄从亳, 亞舒仍亠亳亳 亳 从仍亳仗仂于亠. 仂弍舒于亠亠 亠从, 从仂亶仂 亟舒 亳仄仍亳舒 仂弍亢亟舒仆亠 亳仆从仂于亠, 从仂亳仂 亟舒 亠 仗仂亟亠仍 亳 从仂仄亠仆亳舒 弍仆仂于磦舒仆亠, 从舒仍亠仆亟舒 仗仂 亟舒亳, 弍亳亳 亳 舒仂于亠 亳舒亶亠 于舒亳亠 亠仆仂于亠, 亰舒 亟舒 仗仂亟亠仍
- 55. 亠弍仂磦舒仆亠 仆舒 亟亳于亳亠 亰舒亶亳
- 56. Facebook Insights Google Analytics Social Baker
- 57. Analytic Dashboard Number of fans vs. previous week with growth rate Percentage engagement (average per week based on all the posts) vs. previous week Percentage of total fans unsubscribed vs. previous week Number of updates/post and + or vs. previous week Day most often posted Time most often posted Application engagement (gifts sent, etc.) Clicks (to external sites and other FB Pages) by week Wall post comments (Number and pull in actual comments) Wall post likes (Number and pull in profiles)
- 59. Like 亳 unlike 仆舒 Facebook 舒仆亳亳 舒 于仂亟仆亠亠 News feed -a 仍亳仆从仂于亠 亠 仗弍仍亳从于舒亠 仆亳仂 弍仍亳从于舒仆亠 于亟亠 仄仆仂亞仂 仆舒 舒仆亳舒舒 亰舒 亠亟亳仆 亟亠仆 弍仍亳从于舒仆亠 舒仄仂 仆舒 于舒舒 亳仆仂仄舒亳 亳仍亳 亠从仍舒仄仆亳 仄舒亠亳舒仍亳 于仂仄舒亳亰亳舒仆亠 仆舒 于亳从仂, 从仂亠仂 仗弍仍亳从于舒亠
- 60. 舒亰仍亳从舒 仄亠亢亟 Facebook 舒仆亳舒 亳 亞仗舒
- 61. Facebook Groups
- 62. Facebook Groups New improvements to Groups You've always been able to post updates to Groups, but now you can post questions and polls for only members to weigh in on. Where before you could only upload individual photos, now you have the option to upload entire albums directly to your group, making it even easier to share your photos with the people who most want to see them. For group owners, we're also adding a control that lets you approve people before they are added to the group. For people who were using our older version of Groups, we've created a tool that makes it easy to upgrade to the new Groups format. Owners and members of old Groups will be receiving information about how to upgrade within the coming weeks. Send button lets you share with Groups
- 63. Facebook Events 舒从于仂? 仂亞舒? 亟亠? 仂亶 亠 亠 舒仄? 仂于亠亠 亳仆仂仄舒亳 弌仆亳仄从亳 仂从舒仆亳
- 64. 仂仄仂亳舒仆亠 仆舒 Facebook Event 丶亠仍舒 仄仂亢亠 亟舒 弍亟亠: 仂弍亳仍亳亰亳舒仆亠 仆舒 亠亟仆舒 仂弍仆仂 于于 Facebook 舒 仆舒亳仆舒仆亳亠 - 仗仂亟从亠仗舒, 亳亟亠 舒 舒亳舒仆亠 仆舒 仆仂于舒 仂仄舒 仆舒 仗仂亟从 舒 亠舒仍仆仂 弍亳亳亠 仂 亢亳于仂舒
- 65. 亠从亳 于于 Facebook 弌仗舒仄 ! 仄亠仆 亞 . 舒 仆亠亞仂 弍亳于舒仄亠 仆舒从舒亰于舒仆亳 亳 仂 仗仂仍亠亟仂于舒亠仍亳亠, 仂 舒从亳亠 亳 仂 仂亳舒仍仆亳亠 仄亠亢亳. 仂亳仍仆舒 舒仆亳舒 于仄亠仂 亠仆 舒仆亳舒 丶亠仆亰舒 亳仗舒 仆舒 舒仆舒仍亳亰 亠仗仍仆舒 舒仆亳舒 仂亶 亳 从舒亠于仂 仆舒 仗仂仍亠亟仂于舒亠仍亳亠 亞仂于仆仂 亰舒 亳亞仆仂舒 于 仂亳舒仍仆舒舒 仄亠亢舒 亠舒从舒仍亳亰亳舒仆舒 Facebook 舒仆亳舒 亠仆亠弍亠亞于舒仆亠仂 仆舒 亠仆仂于亠亠 亳仗舒 仆舒 舒亠亞亳
- 66. 弍仍亳从于舒亶亠 亠仂, 2-3 仗亳 仆舒 亟亠仆, 亰舒 亟舒 仗仂亟亟亢舒亠 亟亢舒仆亳亠仂 于亠亢仂 亳 舒从仍舒仆仂 . 舒仗舒于亠亠 于舒亳亠 舒仆亳亳 亳仆亠舒从亳于仆亳 亰仗仂仍亰于舒亶亠 仍亳仆亳 仄仂仄亠仆. 舒亰亞仂于仂 舒仆亞舒亢亳舒 亟亠亠 仗仂仍亠亰仆亳! 亰亞舒亟亠亠 仆舒 亳 舒仆仂于亠仆舒 仗仂仍亳亳从舒 亰舒 舒亟仄亳仆亳舒仂亳亠 亟亠亠 仗仂亰亳亳于仆亳 亳 仆舒舒于舒亶亠 亳 于舒亢舒于舒亶亠 于舒亳亠 亠仆仂于亠 从仂 亠 亟仂仗仆舒仍亳 亞亠从舒 - 亳 亰于亳仆亠亠 亠.
- 67. 仂仍亳于舒 亰舒 亊仗仂仆亳, 15.03.2011
- 68. 弌亳仍舒舒 仆舒 亞仗舒舒 30 仄舒 2011
- 69. 亊仗仂仆从亳亠 于亳仆亳 亟仂 仍. 亠于从亳 亠仍亳亠 于 于 亳 亢亠舒于亳
- 70. 油
- 71. Conversion optimization strategy 舒于舒亶亠 仂亶仆仂 仆舒 于舒亳亠 亳舒亠仍亳! 亟亠亠 仗仂仍亠亰仆亳! 舒仗舒于亠亠 亞仂 亠仄仂亳仂仆舒仍仆仂 舒仗舒于亠亠 舒亳仂仆舒仍仆舒 仂弍仂仆仂于从舒 仆舒 于舒亠仂 仗仂仍舒仆亳亠 丕于亠亠亠 亠, 亠 亳仄舒亠 亠亠从亳于亠仆 亟亳亰舒亶仆 亟亠亠 舒亰仍亳仆亳!
- 72. 舒 亳仆舒仍 舒仗仂仆亠亠 仆亠仂 仗仂仂 仂于亠亠亠, 亠 舒弍仂亳 亰仄亠亠亠 亠亰仍舒舒 亳 仆舒仗舒于亠亠 仍亠亟于舒舒舒 仗从舒 亢亠 从仂仆仂仍舒 于 亠亠 亳 亟亠亠 从舒从舒 仗亠亟 从仂仆从亠仆亳舒 亳 亟于亠 仗仂-弍仍亳亰仂 亟仂 于舒亳亠油 仗仂仍亠亟仂于舒亠仍亳 仂亟仍亢舒于舒亶亠 亟舒 亠从仗亠亳仄亠仆亳舒亠 亳 亟舒 于于亳亠 仆舒仗亠亟!
- 73. 丼亠亠亠 仗仂仂礌仆仂 亰舒 亟舒 弍亟亠亠 于 亠亠仆亳亠 仆舒 仗仂仄亠仆亳亠 舒仗仂仆亠亠 developers.facebook.com/docs / - 仄仆仂亞仂 仗仂仍亠亰亠仆 亠, 仆仂 仆亠 亠 仆舒仗亳舒仆 于 仗仂-亞仂仍礆舒舒 亳 舒 仆舒 亠亰亳从舒 仆舒 仄舒从亠亳仆亞舒. Inside Facebook.com - 仆仂于仂亳 亳 仗仂仄亠仆亳 于 仗仍舒仂仄舒舒 All Facebook.com - 仄舒从亠亳仆亞仂于亳 仗仂仄亠仆亳 于 Facebook Mashable 弍仍仂亞 亰舒 仂亳舒仍仆亳亠 仄亠亢亳, 从仂亶仂 仗弍仍亳从于舒 仆仂于亳仆亳 亳 舒仆舒仍亳亰亳 仆仂亞仂 弍仍仂亞仂于亠, 亰舒 亟舒 亠亳亠 亠仆亟亠仆亳亳亠 仆舒 仆亠舒舒 仗亠亟亳 亟舒 亠 仍舒
- 74. 仍舒亞仂亟舒 舒仄亠仍亳 亠仂亞亳亠于舒 - kamelia.georgievi.net 丱亳仂 亠仂亞亳亠于
Editor's Notes
- 仍亳 仗仂亰仆舒仂仂 仆舒 亞仆礌: 弌亰亟舒于舒亶 仆亳从舒仍仆仂 亳 亠仍亠于舒仆仆仂 亟亢舒仆亳亠, 亠仂 亟仂弍舒于磺 仆仂于亳 亠从仂于亠 亳 仗仂仂礌仆仂 亳 仂亳亞磦舒亶 于亰从亳 从仄 于亳从仂 仂于舒 ...
- The report stated that 71% of marketers who were using social media as part of their marketing efforts increased traffic or subscribers to their websites, and 51% generated qualified leads for their business.
- From the heat map it can be seen that Facebook users look mainly at the Announcements and the Events and they spend relatively long time viewing those areas. However they are not clicking on those areas. 97% of users scroll list of news until the very end. However, the further away from the top there is less and less viewing and clicking. Furthermore, there are two types of users: 揃 Text sensitive those that read few news feeds and look at friends names 揃 Graphic sensitive -those who jump every couple of entries and are mainly attracted by nice graphic. Facebook users spend on their home page on average 1 minute and 58 seconds, with 1 minute and 39 seconds looking at the wall. The area where most attention is drawn is events. Therefore, events and left menu in a very similar way to attract attention of the Facebook users. However, by analyzing the clicks in both areas, it appears that events are more interesting and engaging.
- Add social share buttons to your event registration page 2. Add a blurb to your Facebook Page banner 3. Promote your registration page on your fan Page wall 4. Create a Facebook Event 5. 6. . Encourage attendees to engage and share