Facebook Proposal

Nov 1, 20091 like2,452 views

This document proposes using targeted Facebook ads to launch three new religious movements on college and university campuses. It suggests targeting specific schools and using ads to promote websites that would recruit students, faculty, and staff with the goal of starting campus-wide religious movements. The proposal estimates costs of $2500 to purchase camera equipment, travel expenses, and initial Facebook ad spending to promote the websites and recruit members.

Facebook
Ads

✤ What if they
targeted
particular
universities,
colleges,
community
colleges?

MyCampusHisCall.com

✤ USCM Using
Facebook Ads
Targeting
Students to
Launch New
Movement

YourCampusHisCall.org

✤ Faculty Commons
Uses Facebook Ads to
Raise up Faculty to
Launch New
Movement

✤ see
thewholecampus.org

Proposal

✤ Buy or Borrow a Camera
✤ Interview and Videotape: Pat Matthais
✤ Costs: Video Camera (buy or borrow, 500-1000), Lights and Mic (300),
Flight and Expenses to Minn (600) (Estimate: 2500)
✤ Survey Regions for Target Areas; Purchase Facebook Ads (500.00?)
✤ Jay posts site and ads by 1 January

Báo cáo fanpage Facebook từ 20/05 đến 26/05/2013 cho thấy có 2048 thành viên, với 99% đến từ Việt Nam và 70% từ TP. Hồ Chí Minh. Nội dung đạt được nhiều lượt tiếp cận (reach), người dùng quan tâm (engaged users) và chia sẻ (talking about this). Nội dung tiêu biểu trong tuần có mức reach cao nhất là 713, với 92 người dùng quan tâm và tỉ lệ viral đạt 5.75%.

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