Facebook Recruiting 101
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Facebook is expanding its Facebook Jobs feature to 40 additional countries. The course covers setting up a company Facebook page and careers page, content strategies like highlighting employees and sharing benefits, leveraging Facebook groups to post jobs for free traffic, using the Facebook Jobs board to post jobs that applicants can apply to via Messenger or email, and basic advertising on Facebook like boosting high-engagement posts and creating custom audiences from company databases. RecTech Media helps employers with recruitment marketing and employer branding tools.
Facebook Recruiting 101
- 1. Facebook Recruiting 101 Course Guide Link Shortcut: RecTechLive.com / chris@rectechmedia.com Todays course will cover: Company page setup Content strategies Leveraging groups The Facebook Job board Advertising basics Breaking News: Facebook Jobs is going global (full story) in 40 countries. COMPANY PAGE SETUP 1. Create > Page > Company, Organization or Institution > Choose category > Get Started. 2. Create a separate page with Careers on the end. Example: MasterBrand Careers. 3. Add logo and cover photo. 4. Add call to action below the cover photo (watch video or learn more or call now). For learn more/contact us - link it to your careers page. 5. About section...add story and website link. 6. Insights tab is your stats. 7. Settings > Page Roles (add other admins) Gartner Careers is Call Now | MasterBrand is Watch Video | Maine Health is Contact Us CONTENT STRATEGIES Show off your employees, pics of events, your team in action. Repost news about your organization. Welcome new hires.
- 2. Repost your benefits and perks as evergreen content. Tell people to follow you on your other social channels. Share work memes and quotes. Holidays offer chance to post something...i.e. Have a great labor day weekend Always use an image or video with posts! It will be seen more. Use cheap/free tools like Legend or Ripl (see examples) to create visual posts. Create a content calendar Post content in the afternoon/evening for maximum reach. (80% of US population is in the Eastern/Central time zone.) Get your employees involved. Schedule posts for 12pm 4pm and 8pm (3x per day) GROUPS Local job search groups offer free places to post and get candidates. Sharing some of your job or other career content in local groups you can get free traffic. People tag their friends on a group job listing to alert them of a new opportunity. Search for phrases like chicago job or chicago employment from the group tab. Also try keywords like career, hiring and search for both state or city groups. Must be approved by admin to join in most cases. May have to answer questions. Say you are a recruiter or business owner looking to hire. Jobs in groups are not on the facebook job boardmini-job boards inside of facebook FACEBOOK JOB BOARD Facebook.com/jobs Posting jobs requires someone to check Facebook. Applies go to Messenger but you can also send to an email address. Jobs are located under Marketplace on the mobile app. Left column menu on desktop. Candidates apply with a basic profile, not a resume. Listed under Publishing Tools section of your company page. Must have a company page account to post jobs. Listed under Jobs on company page Candidate data located under Publishing Tools > Job Applications. Data cannot be exported. ADVERTISING BASICS
- 3. Boosting your posts that already have a high engagement score are a great way to keep that piece of content relevant in their algorithm. Consider devoting more of your job ad budget to get more Facebook reach. Upload your own database as custom audience. Do sample ad campaign. RecTech Media helps employers attract candidates through Recruitment Marketing and Employer Branding Tools and Consulting. Job Descriptions Job Explainer Videos Social Recruiting Management Facebook Advertising Employer Value Propositions Career sites Career Site Audits Job Distribution Call 203-572-2053 or chris@rectechmedia.com