Facebook success of zomato
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Zomato.com is a leader in restaurant marketing in India with a user friendly and informative website backed by an aggressive promotion strategy. Zomato's Facebook page has over 267,000 likes in less than five years through posting witty original images that get good engagement from users. The Zomato team is very interactive on Facebook, quickly replying to posts, tagging people to improve affinity with users and gain exposure to their friends' networks.
Facebook success of zomato
- 1. Facebook success of Zomato.com By Roger Lobo
- 2. Synonymous with restaurant hunting in India Zomato.com is a leader in restaurant marketing aggregation With one of the most user friendly and informative website backed up by aggressive promotion strategy Zomato.com clearly leaves no stone unturned when it comes to marketing
- 3. Zomatos presence on social media is highlighted on their landing page with facebook and twitter icons With 267000 likes in less than five years, Zomatos facebook page have seen a steady following
- 4. Witty original images (this one copyright zomato media) get them good results. This image posted on 3rd October 2012 got them 1299 likes and 1675 shares More importantly more visibility on Facebook
- 5. Very interactive team at Zomato that is keen on not only replying to posts but tagging people in posts as well in a bid to improve affinity with the user and gain exposure to the users friends
- 6. Focus clearly on the lifestyle aspect Zomato supports and not on its products. Zomato relies more on images than text for almost every post for maximum impact