Facebook timeline
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1) Facebook introduced Pages in 2009 to allow brands to connect with users in a way that worked better than previous methods. Over time, features like tabs, apps, and wall-like interactions were added. 2) The 2012 introduction of Timeline changed the layout significantly, focusing more on user input and interaction. It removed features like default landing tabs and auto-refresh that brands had previously used. 3) Brands now need to adapt their Pages by optimizing content for the new Timeline format and removing outdated elements like fangates in favor of user engagement in tabs and pinned posts.
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Ad
Facebook timeline
- 1. Facebook Timeline for Brands Essential Training Prophets
- 2. A brief history of Facebook pages People tried to connect with brands in a way that didnt work. So we created Pages with features such as Apps, tabs and wall-like interaction Facebook - 2009
- 3. A brief history of Facebook pages Tabs are displayed at App Tabs are pushed to Timeline. the top, high visibility. the left. Facebook First fangates pop up Stronger focus on user introduces Pages input & interaction for brands 09 10 11 12
- 4. A brief history of Facebook pages 09 10 11 12
- 5. A brief history of Facebook pages 09 10 11 12
- 6. A brief history of Facebook pages 09 10 11 12
- 7. A brief history of Facebook pages 09 10 11 12
- 8. 1. General layout. Header image history Profile image About the brand Featured tabs Pinned posts
- 9. Timeline changes almost everything. General layout Profile photo About section Tabs & apps Pinned posts Display location of apps Fangating is no longer No auto refresh upon liking No more default landing tabs More app space Same app rules Great examples no promotions in the header image
- 10. 2. Cover and profile image No more 520px high profile image on the left square No more image-grid above the timeline Header image can not be used for promotional purposes, fangating, contest referral or even contact information!
- 11. 3. Tabs old Apps & tabs location Featured apps / tabs (4 max) Other tabs hidden here
- 12. 3. Other apps expanded Other tabs will barely be found
- 13. 4. Fangating Fangating A custom Default landing tab will no longer work will no longer work Welcome is just another tab No auto-redirect after liking a page Still detection if you liked the page or not.
- 15. 5. Apps Entire websites can be pushed in this space no fundamental redesign of websites. Higher resemblance between Facebook and original website Full 810px for content vs. 520px previously No change in app rules
- 16. Current fangate vs. new home tab space
- 17. Adapt tab content to correct width
- 18. Highlight posts to give them the full width of the facebook container.
- 19. pin posts, these posts stay at the top of the feed promoting posts
- 20. Fast mover example Home Tab
- 21. Brand content and user content are separated Timeline puts the focus on the interaction with the consumer Your brand becomes what you publish No more hiding behind fangates and custom tabs content is your only asset Comment by others are collected in a separate console + Less ugly wallposts / clean wall problem solves itself - More brand authored content.
- 22. 7. Todos 2 1 Add brand description and 10 Choose a cover image information Feature important apps 3 5 Pin top or important posts Highlight important 9 Clean up the wall events 4 Insert the back 8 catalog of the brand Remove the Adapt tab-content fangate + reconstruct history 6 to 810px width Adapt the Welcome tab 7
- 23. 30.03 2012 Facebook will enforce the timeline for brands end of march. Ready or not Lets get started! info@prophets.be
Editor's Notes
- #7: ----- Meeting Notes (06/03/12 17:57) -----eigen pagina.