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Facebook - WhatsApp Acquisition
By
Kanai lal saha
NEHU
SHILLONG

Acquisition details
 Date : 18th February 2014
 Acquirer company : Facebook inc
 Acquiree company : WhatsApp inc
 Acquisition amount : $19 billion
It includes
- $ 4 billion in cash
- $ 12 billion worth of Facebook shares
- $ 3 billion in restricted stock units

WhatsApp inc details
 Founded : 24th February 2009
 Head Quarter : Mountain View, California
 Founder : Jan koum and Brain Acton
 Employee : 55
 Services : text messaging, users can send each other
images, video, and audio media messages as well as their
location using integrated mapping features.
Vision : “let’s make WhatsApp available to everyone
in the world˝

WhatsApp-SWOT Analysis
Strengths
• Loyal customers
• Market share leadership
• Group Chat
• Available for all platforms
• No need to remember PINs
and Usernames
• No need to Login/LogOut
• Free voice calls
Weakness
• Not diversified, because
other applications offers the
same service and also
function as social media
• Only works with a data plan
or wifi
Opportunities
• Advanced technology
• Recognized application
• Modernization of people
• Increased demand for smartphones
Threats
• Competitors like Wechat, Skype,
Line
• Similar applications and free

whatsAps- Porter five force model
analysis

Why facebook press like button on
whatsApp
 Phenomenal growth
 Stronghold in mobile market
 Facebook was getting old
 WhatApp getting hotter
 Technical power
 FB massenger losses its grip

Benefits enjoy by Facebook
 Entry into emerging market
 Keeps the Apps out of the hand of rival like google
 Benefits from better integration
 Diversify with a broad based of mobile servises

Conclusion
 WhatsApp Vision : “let’s make WhatsApp
available to everyone in the world˝
 Facebook mission : “ make the world more open and
connected” & built a multi sided platform(MSP) that
serves different customer segment with different
proposition.
 WhatsApp will help Facebook do this by continuing to
develop a service that people around the world love to
use every day.

References
 http://en.wikipedia.org/wiki/WhatsApp
 http://en.wikipedia.org/wiki/Facebook
 Forbes: The World's Billionaires - Jan Koum (http:/ /
www. forbes. com/ profile/ jan-koum/ ) March 2014
 Forbes: The World's Billionaires - Brian Acton (http:/ /
www. forbes. com/ profile/ brian-acton/ ) March 2014
 http://finance.yahoo.com
 http://WhatsApp.com
 http//google.co.in
 http://slideshare.net

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