Facebook workshop
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The document outlines a workshop by Deepan Chakravarthy focused on Facebook's extensive platform, boasting over 400 million users and thousands of integrated apps and websites. It provides case studies showcasing successful Facebook marketing strategies, including examples from Visa, Bing, and the TV show Parking Wars. Additionally, it discusses various components of Facebook, such as pages, groups, and ads, highlighting the viral potential and flexibility of the platform for businesses.
Facebook workshop
- 2. Statistics400M+ users550K+ apps250K+ websites integrated with f8100M+ access from mobile50% users login in any given dayAverage user has 130 friendsAverage user is connected to 60 pages, groups, events
- 3. DemoProfile pageHome pageNews FeedLive FeedEventsRequestsDashboard
- 5. ApplicationMost flexibleInside FacebookMost viralInvites, Email ids, Feeds, Profile FBML, FanGames, Quiz, Polls
- 6. Case Study Visa Business NetworkForum for SB ownersSet goalsAchieve goals with community help
- 7. Case Study - BingBing acquired 400k fans in 1 day by advertising on Farmville
- 8. Case Study Public Enemies MovieIngame advertisements
- 9. Case Study Parking Wars Parking WarsTV Show by A&Es TelevisionFacebook game400k+ users
- 10. Apps DemoFarmvillie virtual farmingIMDB movie reviews shared with friendsweRead book reviews shared with friendsPVR Cinemas book tickets onlineHP Contest Win Mini CooperZoosk most popular dating app on fb
- 11. PagesRepresent a brand or product or person or servicePicture, InfoVanity URL, Twitter sync, Photo/Video GalleryLike, Polls, Blogs, Custom AppsCustom Landing PageStream updates (Target language, location etc)
- 12. Case Study - HubSpot12k fans際際滷share widgetYoutube widget
- 13. Case Study West Florida ComponentsShop inside f8 page
- 14. Pages DemoTravel Southwest Airlines (fans fly free),Singapore AirlinesFood Pizza hut, CCD, StarbucksMedia NDTV, WSJ, BBCTechnology Salesforce, Cisco, Hubspot
- 15. GroupsMass email facilityPicture, InfoInvite peoplePollsStream updatesNo Custom app
- 16. Groups DemoEmployee GroupsCommon Interest GroupsBangalore Facebook Developers GroupNUS
- 18. Events DemoSocial Media Club MeetupMacworld
- 19. Facebook ConnectOutside of FacebookRegistration and LoginFriends AccessStream UpdatesViralAnalytics
- 20. Facebook Connect
- 22. AdsAds for applicationsAds for pagesAds for non facebook pagesAds to generate likeOrganic AdsCPC, CPMTarget age, location, sex, association
- 23. Ads Demo
Editor's Notes
- #3: http://www.facebook.com/press/info.php?statistics
- #7: http://apps.facebook.com/visabusiness/
- #10: http://www.facebook.com/applications/Parking_Wars/31435010008
- #13: http://www.facebook.com/hubspot
- #14: http://www.facebook.com/WestFloridaComponents
- #19: http://www.facebook.com/Macworld#!/event.php?eid=6706129475&index=1
- #22: http://techcrunch.com/http://digg.com/