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Facebook.For.Business.Aj

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Adrienne Jenkins

The document discusses best practices for using Facebook for business purposes. It begins by providing statistics on Facebook's large user base and level of daily engagement. It then offers tips for setting up a business page rather than a personal profile, including using a banner image and complete information. It recommends creating a content plan that schedules posts. The document also suggests using engaging formats like videos and photos, and promoting the Facebook page through other channels. It stresses measuring goals and success using Facebook Insights.

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Adrienne Jenkins, Social Media and Email Marketing Expert
1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day In 20 minutes 1,000,000 links are shared on Facebook Average user is connected to 80 community pages, groups and events More than 650 million active users
Setting up your Page Personal profile vs. Business Page Profile Image Banners, promotions - make it more than just an image Complete information Permissions and Privacy Wall posts
Facebook Plan Determines who posts, what they post, when they post, content calendar Engaging Content Promotions, contests, events, videos
How often should you post? Depends on your business or organization Newsfeed Media Formats/Apps Videos, photos, articles, text, notes, etc. Discussion
Announce FB through email marketing Signage within brick and mortar location Share with friends and family Email signature/website/add us on facebook buttons
Know your goals Increase awareness, sell more pizzas etc. Know your audience Design your ad
Campaign Budget Daily vs. Lifetime Ad Schedule Two types of bids: Cost per click best for targeted campaigns that want to drive action Cost per 1,000 impressions best for general awareness campaigns
Set measureable goals within your Facebook Plan Number of likes, active users, content feedback Facebook Insights Metrics that measure specific areas of content on your Page Popularity of links, photos, and weekly statistics
Facebook.For.Business.Aj
Complete page Timely, engaging content Share everywhere! Facebook Ads Goals and Success measure, measure, measure!
Questions? Adrienne Jenkins adriennejenkins2@gmail.com LinkedIn Adrienne Jenkins, Lansing Presentation sources: Quick Guide to Getting Started: Facebook for Small Business and Nonprofits, ConstantContact.com Facebook Ads Getting Started Guide, Facebook.com http://www.jeffbullas.com/2011/04/28/50-fascinating-facebook-facts-and-figures/ Images obtained from Google Search Adrienne Jenkins Copyright 2012

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Facebook.For.Business.Aj

  • 1. Adrienne Jenkins, Social Media and Email Marketing Expert
  • 2. 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day In 20 minutes 1,000,000 links are shared on Facebook Average user is connected to 80 community pages, groups and events More than 650 million active users
  • 3. Setting up your Page Personal profile vs. Business Page Profile Image Banners, promotions - make it more than just an image Complete information Permissions and Privacy Wall posts
  • 4. Facebook Plan Determines who posts, what they post, when they post, content calendar Engaging Content Promotions, contests, events, videos
  • 5. How often should you post? Depends on your business or organization Newsfeed Media Formats/Apps Videos, photos, articles, text, notes, etc. Discussion
  • 6. Announce FB through email marketing Signage within brick and mortar location Share with friends and family Email signature/website/add us on facebook buttons
  • 7. Know your goals Increase awareness, sell more pizzas etc. Know your audience Design your ad
  • 8. Campaign Budget Daily vs. Lifetime Ad Schedule Two types of bids: Cost per click best for targeted campaigns that want to drive action Cost per 1,000 impressions best for general awareness campaigns
  • 9. Set measureable goals within your Facebook Plan Number of likes, active users, content feedback Facebook Insights Metrics that measure specific areas of content on your Page Popularity of links, photos, and weekly statistics
  • 11. Complete page Timely, engaging content Share everywhere! Facebook Ads Goals and Success measure, measure, measure!
  • 12. Questions? Adrienne Jenkins adriennejenkins2@gmail.com LinkedIn Adrienne Jenkins, Lansing Presentation sources: Quick Guide to Getting Started: Facebook for Small Business and Nonprofits, ConstantContact.com Facebook Ads Getting Started Guide, Facebook.com http://www.jeffbullas.com/2011/04/28/50-fascinating-facebook-facts-and-figures/ Images obtained from Google Search Adrienne Jenkins Copyright 2012