ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Facebookmarketing slide

?
?
xuanduong92
xuanduong92
1 of 89
Download to read offline
Facebook Marketing
Facebook Marketing Bi¨ºn So?n: Nguy?n ?¨¬nh Trung Email: dinhtrung.ec@gmail.com Website: http://hocinternetmarketing.vn/ YM/Skype: luckyandlove2006
Facebook Marketing ? 1 Gi?i thi?u Facebook ? 2 C¨¢c ?ng d?ng ti?n ¨ªch c?a Facebook ? 3 ?ng d?ng Facebook Marketing cho doanh nghi?p ? 4 Qu?ng ³¦¨¢´Ç Facebook ? 5 Theo d?i v¨¤ ?o l??ng
1 Gi?i thi?u Facebook ? Facebook l¨¤ m?t m?ng l??i x? h?i ?? k?t n?i m?i ng??i v?i nh?ng ng??i xung quanh h? - b?n b¨¨, gia ?¨¬nh, ??ng nghi?p, ho?c ??n gi?n l¨¤ nh?ng ng??i kh¨¢c c¨® quy?n l?i t??ng t?. Facebook cho ph¨¦p ng??i d¨´ng k?t n?i v¨¤ chia s? th?ng tin trong nhi?u c¨¢ch kh¨¢c nhau.
2 C¨¢c ?ng d?ng ti?n ¨ªch c?a Facebook ? Application ( ?ng d?ng ): ti?n ¨ªch cho ph¨¦p ng??i d¨´ng chia s? th?ng tin v¨¤ t??ng t¨¢c v?i nhau ? EdgeRank: M?t thu?t to¨¢n ???c facebook s? d?ng nh?m x¨¢c ??nh nh?ng n?i dung hi?n th? cho ng??i d¨´ng ? Fan / Like: ng??i d¨´ng like v¨¤ tr? th¨¤nh ng??i h?m m? c?a trang ? Friend / Friend list : K?t b?n v¨¤ danh s¨¢ch b?n b¨¨
Facebook
2 C¨¢c ?ng d?ng ti?n ¨ªch c?a Facebook ? Group: K?t n?i ng??i d¨´ng Facebook t?p h?p l?i theo m?t ch? ?? ? News Feed: ti?n ¨ªch ng??i d¨´ng chia s?, c?p nh?t tin t?c post tr¨ºn homepage c?a m¨¬nh ? Page: m?t trang ch¨ªnh th?c cho m?t doanh nghi?p, nh?n v?t, l?nh v?c ? Profile: C?p nh?t nh?ng th?ng tin c¨¢ nh?n c?a ng??i d¨´ng ? Wall: t??ng c¨¢ nh?n c?a m?i ng??i d¨´ng ? Open Graph ( D?ng ?? th? m? ): M?t d?ng ?ng d?ng cho ph¨¦p ng??i d¨´ng b¨ºn ngo¨¤i web trao ??i d? li?u v?i Facebook ? Kh¨¢c: social Plugin, timeline, tag, ghi ch¨², s? ki?n
D?ng m?t Page
?ng d?ng s? ki?n
3 ?ng d?ng Facebook Marketing cho doanh nghi?p ? 3.1 Ph¨¢t tri?n Profile doanh nghi?p ? 3.2 Ph¨¢t tri?n Fanpage cho doanh nghi?p
3.1 Ph¨¢t tri?n Profile doanh nghi?p ? T?ng s? l??ng b?n b¨¨ (5000 b?n) ? Truy?n th?ng qua profile
3.1 Ph¨¢t tri?n Profile doanh nghi?p ? T?ng s? l??ng b?n b¨¨ (5000 b?n) - K?t b?n ? T? k?t b?n: 10 ¨C 20 b?n/ng¨¤y (x¨¢c ??nh r? ??i t??ng theo tu?i, khu v?c, gi?i t¨ªnh) ? L?i m?i k?t b?n t? c¨¢c t¨¤i kho?n (t¨¤i kho?n hot, t¨¤i kho?n c?a hotgirl, ng??i n?i ti?ng, ng??i c¨® ?nh h??ng) ? Ch¨² ?: N¨ºn k?t b?n v?i nh?ng t¨¤i kho?n c¨® ?? t??ng t¨¢c cao, c¨® s? l??ng b?n b¨¨ tr¨ºn 1000, c¨¢c t¨¤i kho?n c¨® ???c s? quan t?m v¨¤ theo d?i c?a nhi?u ng??i.
3.1 Ph¨¢t tri?n Profile doanh nghi?p ? T?ng s? l??ng b?n b¨¨ (5000 b?n) - Ph¨¢t tri?n n?i dung profile ? C?p nh?t ph?n n?i dung v? h¨¬nh ?nh vui nh?n, c?u chuy?n vui, c?p nh?t tr?ng th¨¢i h¨¤i h??c. (n?i dung k?t h?p v?i n?i dung s?n ph?m doanh nghi?p) ? Comment (b¨¬nh lu?n), like, share n?i dung, h¨¬nh ?nh c?a b?n b¨¨, t?o ghi ch¨², tags b?n b¨¨. ? Tham gia th?o lu?n t?i c¨¢c Group, Page c¨® n?i dung ph¨´ h?p v?i s?n ph?m, ng¨¤nh kinh doanh
3.1 Ph¨¢t tri?n Profile doanh nghi?p ? Truy?n th?ng qua profile ? Ph¨¢t tri?n n?i dung h?ng ng¨¤y ? T?o ra c¨¢c s? ki?n, ch??ng tr¨¬nh m?i b?n b¨¨ tham d? ? M?i 5 ¨C 10 t¨¤i kho?n c¨® ?nh h??ng, t¨¤i kho?n c¨® s? t??ng t¨¢c cao tham gia s? ki?n ? G?i l?i m?i l?ch s? th?ng tin s? ki?n t?i c¨¢c t¨¤i kho?n (5- 10 tin nh?n/ng¨¤y)
3.2 Ph¨¢t tri?n Fanpage Facebook cho doanh nghi?p ? 3.2.1 Thi?t l?p Page cho doanh nghi?p ? 3.2.2 S? d?ng c¨¢c ?ng d?ng, plugin cho fanpage ? 3.2.3 Ph¨¢t tri?n v¨¤ t?ng c??ng hi?u qu? Fanpage
3.2.1 Thi?t l?p Page cho doanh nghi?p ? L?a ch?n ph?n lo?i page cho b?n ? http://www.facebook.com/pages/create.ph p ? L?a ch?n t¨ºn v¨¤ danh m?c page ? C?p nh?t c¨¢c th?ng tin c?n thi?t cho page
3.2.1 Thi?t l?p Page cho doanh nghi?p Ch?n ph?n lo?i Page
3.2.2 S? d?ng c¨¢c plugin, ?ng d?ng cho fanpage ? 3.2.2.1 S? d?ng c¨¢c Plugin cho Fanpage ? 3.2.2.2 S? d?ng c¨¢c ?ng d?ng
3.2.2.1 S? d?ng c¨¢c Plugin cho Fanpage C¨¤i ??t Plugin: developers.facebook.com/plugins Facebook Like Button: Cho ph¨¦p ng??i d¨´ng like v¨¤ chia s? tr¨ºn facebook khi ng??i d¨´ng nh?p chu?t v¨¤o like tr¨ºn trang web. ? K?t h?p v?i Giao th?c Open Graph: m?t d?ng ?? th? m? cho ph¨¦p ng??i d¨´ng khi like tr¨ºn website s? t?o ra m?t k?t n?i gi?a trang web c?a m¨¬nh v¨¤ ng??i d¨´ng Facebook. ? T?o ???c t?i ?u cho website th?n thi?n v?i c¨¢c m¨¢y t¨¬m ki?m, v¨¤ Facebook.
Facebook Like Button
Facebook Like Button
3.2.2.1 S? d?ng c¨¢c Plugin cho Fanpage T?i ?u h¨®a n?i dung th?ng qua ?? th? m? (Open Graph ): T?o m?t v¨¤i c?p nh?t ??n gi?n v?i th? Meta tr¨ºn website c?a m¨¬nh cung c?p n?i dung cho site Facebook ? <meta property="og:type" content="article" /> ? <meta property="og:site_name" content="The Huffington Post"/> ? <meta property="og:title" content="Robert Gates on Libya" /> ? <meta property="fb:app_id" content="46744042133"/> ? og:title: T¨ºn ti¨ºu ?? xu?t hi?n tr¨ºn facebook ? og:description: M? t? t¨®m t?t n?i dung facebook ? og:type: lo?i , ??i t??ng n?i dung c?a b?n ? og:site_name: T¨ºn facebook c?a b?n ? fb:admins or fb:app_id: ng??i qu?n tr? facebook c?a b?n
Giao th?c Open Graph
Giao th?c Open Graph
Like Button tr¨ºn Web
3.2.2.1 S? d?ng c¨¢c Plugin cho Fanpage Facebook Send Button: cho ph¨¦p ng??i d¨´ng g?i n?i dung hay l¨ºn Facebook Facebook Comments: cho ph¨¦p ng??i d¨´ng c¨® th? comment t?i website, blog v¨¤ s? hi?n tr¨ºn trang c¨¢ nh?n c?a ng??i d¨´ng.
Facebook Send Button
Facebook Comments
3.2.2.1 S? d?ng c¨¢c Plugin cho Fanpage Facebook Like Box: cho ph¨¦p ng??i d¨´ng c¨® th? like Fanpage c?a m¨¬nh tr¨ºn website v¨¤ blog c?a m¨¬nh hay ??t tr¨ºn website kh¨¢c. C¨¢c lugin kh¨¢c: Activity Feed, Recommendations, Subscribe Button, Login Button, Live Stream
Facebook Like Box
Facebook Like Box
3.2.2 S? d?ng c¨¢c ?ng d?ng ? IFrames Cho Facebook: t?o m?t ?ng d?ng ( Apps) li¨ºn quan t?i s?n ph?m, s? ki?n, cu?c thi, ?ng d?ng h?u ¨ªch cho ng??i d¨´ng v¨¤ ??a l¨ºn ??a ch? hosting v¨¤ c¨¤i ??t l¨ºn Iframes c?a Facebook ? T?o Iframes ? https://developers.facebook.com/apps ? ??t t¨ºn v¨¤ nh?p m? x¨¢c th?c ? C?p nh?t t¨ºn mi?n, ??a ch? ?ng d?ng v¨¤ c¨¤i ??t l¨ºn fanpage
IFrames Cho Facebook ? T?o Apps
IFrames Cho Facebook ? C?p nh?t t¨ºn Apps
IFrames Cho Facebook ? ?i?n m? x¨¢c nh?n
IFrames Cho Facebook ? C?p nh?t c¨¢c th?ng tin v¨¤ ??a ch? hosting l?u tr? n?i dung apps
IFrames Cho Facebook ? Apps s?n ph?m tr¨ºn Fanpage
3.2.2 S? d?ng c¨¢c ?ng d?ng ? ?ng dung: HTML Static C¨¤i ??t: http://apps.facebook.com/static_html_plus/ H? tr? thi?t k? m?t d?ng HTML t?o th¨¤nh page ri¨ºng v¨¤ add l¨ºn Fanpage. ? ?ng d?ng: HTML + Iframes + FBML http://www.facebook.com/iwipa?sk=app_19149442088927 3 Cho ph¨¦p add h¨¬nh ?nh, n?i dung t?o th¨¤nh page ri¨ºng tr¨ºn Fanpage
?ng dung: HTML Static ? C¨¤i ??t
?ng dung: HTML Static ? Ch?n ?ng d?ng v¨¤ nh?p code n?i dung ?ng d?ng
?ng dung: HTML Static
3.2.3 Ph¨¢t tri?n v¨¤ t?ng c??ng hi?u qu? Fanpage ? 3.2.3.1 T?i ?u h¨®a Fanpage v?i m¨¢y t¨¬m ki?m v?i Facebook, Google v¨¤ Bing ? 3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? 3.2.3.3 C?p nh?t tr?ng th¨¢i th??ng xuy¨ºn: ? 3.2.3.4 K?t h?p c¨¢c k¨ºnh marketing gia t?ng Fanpage
3.2.3.1 T?i ?u h¨®a Fanpage v?i m¨¢y t¨¬m ki?m v?i Facebook, Google v¨¤ Bing ? T¨ºn Page: Xu?t hi?n nh? m?t tag ti¨ºu ?? trong k?t qu? t¨¬m ki?m, ??t t¨ºn trang g?n li?n v?i th??ng hi?u c?a b?n v¨¤ c¨® th? k¨¨m theo s?n ph?m b?n ?ang kinh doanh ? Facebook Page URL: www.facebook.com/username/ ??t ???c t?i thi?u 25 ng??i like, h?y t?o url g?n li?n v?i th??ng hi?u s?n ph?m c?a b?n ? Page Category: X¨¢c ??nh r? l?nh v?c ph?n theo t?ng ng¨¤nh ho?t ??ng s? gi¨²p facebook nh?n ra Page c?a b?n
3.2.3.1 T?i ?u h¨®a Fanpage v?i m¨¢y t¨¬m ki?m v?i Facebook, Google v¨¤ Bing ? Page Info: Ho¨¤n th¨¤nh ph?n th?ng tin Page theo l?nh v?c ho?t ??ng kinh doanh c?a b?n, ?i?u n¨¤y s? ???c l?p ch? m?c v?i c¨¢c c?ng c? t¨¬m ki?m ? The Page Wall: t?o ra n?i dung s?ng ??ng c¨® gi¨¢ tr? g?n li?n v?i s?n ph?m c?a b?n nh?m thu h¨²t s? t??ng t¨¢c v¨¤ t?ng qu¨¢ tr¨¬nh l?p ch? m?c v?i c¨¢c m¨¢y t¨¬m ki?m
3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? Thi?t l?p m?c ti¨ºu: ? X¨¢c ??nh n?i dung cu?c thi, s? ki?n ? X¨¢c ??nh th? l? cu?c thi, s? ki?n ? T? ch?c tri?n khai
3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? Thi?t l?p m?c ti¨ºu: Gia t?ng l??ng fan Gi?i thi?u qu?ng b¨¢ th??ng hi?u M?t k¨ºnh qu?ng ³¦¨¢´Ç gi?i thi?u s?n ph?m Gia t?ng l??ng truy c?p v¨¤o website N?ng cao hi?u qu? b¨¢n h¨¤ng
Facebookmarketing slide
3.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? X¨¢c ??nh n?i dung cu?c thi, s? ki?n S? ki?n v? h?i th?o, s? ki?n gi?m gi¨¢, ??u gi¨¢ s?n ph?m, s? ki?n v? t?ng ±ç³Ü¨¤, quay s? tr¨²ng th??ng Cu?c thi ?nh, vi?t v? m?t ch? ?? ( s?n ph?m, d?ch v?, th??ng hi?u, ch? ?? v? m?, b?n b¨¨¡­), cu?c thi li¨ºn quan t?i c¨¢c ng¨¤y l? k? ni?m: ng¨¤y qu?c t? ph? n?, qu?c kh¨¢ch
Cu?c thi
S? ki?n nh?n ±ç³Ü¨¤
S? ki?n nh?n ±ç³Ü¨¤
Quay s? tr¨²ng th??ng
3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? T? ch?c tri?n khai Qui ??nh r? v? th? l? cu?c thi, s? ki¨ºn: T?o v¨¤ s? d?ng c¨¢c ?ng d?ng cho cu?c thi T?o ra c¨¢c s? ki?n nh?: gi?i thi?u s? ki?n, ch??ng tr¨¬nh, c?ng b? ng??i th¨¢ng cu?c ( tu?n, th¨¢ng, qu¨ª ). Gi?i thi?u s? ki?n cu?c thi tr¨ºn c¨¢c k¨ºnh marketing
Th? l? cu?c thi
3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? T? ch?c tri?n khai T?o v¨¤ s? d?ng c¨¢c ?ng d?ng cho cu?c thi tr¨ºn Facebook S? d?ng c¨¢c plugin Facebook t? ch?c s? ki?n cu?c thi tr¨ºn ch¨ªnh website.
3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? T?o v¨¤ s? d?ng c¨¢c ?ng d?ng cho cu?c thi tr¨ºn Facebook S? d?ng ?ng d?ng c?a m?t b¨ºn th? 3: l¨¤ m?t trong nh?ng c¨¢ch d? nh?t ?? ph¨¢t tri?n v¨¤ ch?y c¨¢c cu?c thi, ch??ng tr¨¬nh khuy?n m?i M?t s? ?ng d?ng: http://www.involver.com/applications/ http://iframes.wildfireapp.com/ http://apps.facebook.com/static_html_plus/ http://www.facebook.com/iwipa?sk=app_191494420889273 Ph¨¢t tri?n m?t ?ng d?ng ri¨ºng Thu¨º m?t b¨ºn t? v?n ph¨¢t tri?n Facebook
S? d?ng ?ng d?ng b¨ºn th? 3
S? d?ng ?ng d?ng b¨ºn th? 3
Ph¨¢t tri?n m?t ?ng d?ng ri¨ºng
3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? S? d?ng c¨¢c plugin Facebook t? ch?c s? ki?n cu?c thi tr¨ºn ch¨ªnh website. ? T¨ªch h?p Landing Page v? s? ki?n, cu?c thi l¨ºn website. ? T?o m?t Landing Page ngo¨¤i website. ? S? d?ng c¨¢c plugin Facebook t¨ªnh ?i?m cho cho ng??i tham gia: theo s? l??ng like, comment, share
Landing Page tr¨ºn website
Landing Page tr¨ºn website
Landing Page ngo¨¤i website
Landing Page ngo¨¤i website
3.2.3.2 C?p nh?t n?i dung th??ng xuy¨ºn ? C?p nh?t n?i dung m?i ng¨¤y: C?p nh?t n?i dung t?i thi?u t? 5 -10 l?n m?i ng¨¤y t?o ???c c¨¢c t??ng t¨¢c Fanpage c?a v?i ng??i d¨´ng ? T?p trung v¨¤o nh?ng ch? ?? tham gia: ??t c?u h?i, g?i l?i khuy¨ºn h?u ¨ªch, li¨ºn k?t ??n c¨¢c b¨¤i vi?t m¨¤ ng??i d¨´ng th¨ªch v¨¤ chia s? ? C¨® m?t cu?c g?i v¨¤ h¨¤nh ??ng: Y¨ºu c?u m?i ng??i b?m Like ho?c nh?n x¨¦t v? b¨¤i vi?t. ho?c xem video, v¨¤o trang web c?a b?n
C?p nh?t n?i dung
3.2.3.2 C?p nh?t tr?ng th¨¢i th??ng xuy¨ºn ? Tr¨¢nh ??y vi?c b¨¢n h¨¤ng, th?ng tin qu?ng ³¦¨¢´Ç, PR qu¨¢ m?c: h?y ¨¢p d?ng quy t?c 80-20, h?y ??y 4 b¨¤i vi?t h?u ¨ªch cho ng??i d¨´ng v¨¤ 1 b¨¤i vi?t li¨ºn quan t?i s?n ph?m, th?ng tin qu?ng ³¦¨¢´Ç, PR mu?n gi?i thi?u. ? T?o ra s? h¨¤i h??c: t?o ra nh?ng n?i dung c?p nh?t h¨¤i h??c v¨¤ c¨´ng th? gi?n v?i ng??i h?m m? c?a m¨¬nh.( n?i dung h¨¤i h??c theo ch? ?? s¨¢t v?i n?i dung, h??ng ph¨¢t tri?n Fanpage.
3.2.3.4 K?t h?p c¨¢c k¨ºnh marketing gia t?ng Fanpage ? Nh¨²ng widget l¨ºn website c?a b?n: Facebook c¨® nhi?u ?ng d?ng Plugin c¨® s?n h?y nh¨²ng v¨¤ ??t ch¨²ng tr¨ºn website, blog c?a m¨¬nh. S? d?ng Fanbox hay Live Stream nh?m t?ng m?c ?? nh?n bi?t Fanpage ? M?i ng??i d¨´ng th?ng qua Email: c¨® danh s¨¢ch email thu th?p ???c, h?y g?i l?i m?i m?i ng??i tham gia Fanpage. ? Tr¨¢nh g?i nh?ng email ki?u: vi?t m?t l?i n¨®i: ¡° B?n h?y vi?t l¨ºn t??ng c?a ch¨²ng t?i¡±, tham gia c?ng ??ng Facebook c¨´ng ch¨²ng t?i, th¨ºm ?nh c?a b?n l¨ºn trang page c?a ch¨²ng t?i.
Nh¨²ng widget l¨ºn blog
3.2.3.4 K?t h?p c¨¢c k¨ºnh marketing gia t?ng Fanpage ? T?o ch? k? email: T?o ch? k? email c¨® k¨¨m theo li¨ºn k?t tr? t?i trang fanpage. C¨® th? s? d?ng addon WiseStamp t?o ch? k? c¨® k¨¨m theo trang Fanpage ? T?o m?t video ch¨¤o m?ng ??n Fanpage: T?o m?t trang ?¨ªch h?p d?n v?i m?t ?o?n video gi?i thi?u Fanpage, gi?i th¨ªch cho ng??i d¨´ng bi?t Fanpage, t?i sao h? n¨ºn tr? th¨¤nh th¨¤nh vi¨ºn, nh?ng l?i ¨ªch ??t ???c.
?ng d?ng gi?i thi?u
3.2.3.4 K?t h?p c¨¢c k¨ºnh marketing gia t?ng Fanpage ? T¨ªch h?p t¨ªnh n?ng comment Facebook: T¨ªch h?p plugin comment facebook l¨ºn website, ng??i d¨´ng xem website h? th¨ªch s?n ph?m, d?ch v? v¨¤ ?? l?i comment. ? Khuy?n kh¨ªch ng??i h?m m? t? g?n ?nh ( tag ?nh ): c¨® nh?ng b?c ?nh vui nh?n h¨¤i h??c v? s?n ph?m d?ch v?, t?i b?c ?nh l¨ºn trang Fanpage c?a m¨¬nh v¨¤ khuy?n kh¨ªch ng??i h?m m? t? tag ?nh.
3.2.3.4 K?t h?p c¨¢c k¨ºnh marketing gia t?ng Fanpage ? ??ng t?i Video v¨¤ nh¨²ng l¨ºn trang web c?a m¨¬nh: c¨® m?t ?o?n video hay, h?y t?i ?o?n video ?¨® l¨ºn Fanpage, sau ?¨® nh¨²ng ?o?n video ?¨® l¨ºn website, blog. ? ??t qu?ng ³¦¨¢´Ç Facebook: ? K?t h?p v?i truy?n th?ng b¨ºn trong: ??t li¨ºn k?t trang Facebook fan h?m m? (logo) l¨ºn danh thi?p, gi?y vi?t th?, brochure, in ?n b?n tin, t?p ch¨ª qu?ng ³¦¨¢´Ç, s?n ph?m¡­
3.2.3.4 K?t h?p c¨¢c k¨ºnh marketing gia t?ng Fanpage ? Hi?n th? t?i c?a h¨¤ng, doanh nghi?p: Doanh nghi?p c¨® h? th?ng c¨¢c c?a h¨¤ng, h?y ??t logo fanpage ?? ng??i d¨´ng hi?u r?ng b?n c¨® 1 Fanpage ? Th¨ºm m?t li¨ºn k?t trong h? s? c¨¢ nh?n c?a m¨¬nh. ? S? d?ng n¨²t Share. ? B¨¤i vi?t tr¨ºn b?c t??ng kh¨¢c: m?t c¨¢ch tinh t? ?? ??t ???c kh? n?ng hi?n th? nhi?u h?n cho trang fanpage l¨¤ th¨ºm m?t th? @ cho trang fanpage khi vi?t tr¨ºn c¨¢c b?c t??ng c?a b?n b¨¨.
4 Qu?ng ³¦¨¢´Ç Facebook ? 4.1 ?u ?i?m qu?ng ³¦¨¢´Ç Facebook ? 4.2 Nh??c ?i?m qu?ng ³¦¨¢´Ç Facebook ? 4.3 M?t s? l?i khuy¨ºn ? 4.4 C¨¢c b??c mua qu?ng ³¦¨¢´Ç Facebook
4.1 ?u ?i?m qu?ng ³¦¨¢´Ç Facebook ? Facebook cho ph¨¦p qu?ng ³¦¨¢´Ç c?a b?n ???c nh?m m?c ti¨ºu v¨¤o ??i t??ng r?t c? th? ? ??n gi?n v¨¤ d? d¨¤ng s? d?ng m¨¤n h¨¬nh thi?t k? qu?ng ³¦¨¢´Ç ? C¨® c? 2 h¨¬nh th?c th?ng th??ng: CPM, CPC ? R?t t?t cho x?y d?ng th??ng hi?u v?i chi ph¨ª r?t th?p ? C¨® th? ph¨´ h?p ?? x?y d?ng tr¨ºn trang fan v?i cho chi ph¨ª th?p ? C¨® th? t?o ra h¨¤ng tri?u hi?n th? trong m?t v¨¤i gi?y
4.2 Nh??c ?i?m qu?ng ³¦¨¢´Ç Facebook ? Ch? c¨® m?t k¨ªch th??c banner qu?ng ³¦¨¢´Ç: kh?ng c¨® k¨ªch c? kh¨¢c nhau v¨¤ h¨¬nh d?ng c?a qu?ng ³¦¨¢´Ç. Ngo¨¤i ra ch? xu?t hi?n tr¨ºn b?ng ph? v¨¤ kh?ng c¨® trong n?i dung ? T? l? CTR th?p ? Qu¨¢ tr¨¬nh ph¨º duy?t ch?m ? Nhi?u l¨²c kh¨® kh?n trong vi?c x¨¢c ??nh chi ph¨ª cho m?t CPC
4.3 M?t s? l?i khuy¨ºn ? L?i khuy¨ºn khi s? d?ng qu?ng ³¦¨¢´Ç Facebook: ? S? d?ng nh? m?t d?ng ti?p th? gi¨¢n ti?p, c¨® th? d¨´ng h¨¬nh th?c CPC li¨ºn t?c nh?ng chi ph¨ª ? m?c ?? v?a ph?i ? H?n ch? d¨´ng h¨¬nh th?c CPM ? S? d?ng nh? m?t c¨¢ch ?? t?ng ?? nh?n bi?t, chi?n d?ch truy?n th?ng ( v?i nh?ng th??ng hi?u t?t s? c¨® nhi?u l?i th? ) ? B?t ??u v?i m?t ??i t??ng h?n ch? ? N¨ºn x?y d?ng th??ng hi?u v?i trang Fanpage.
4.4 C¨¢c b??c mua qu?ng ³¦¨¢´Ç Facebook ? B??c 1: B?t ??u: http://www.facebook.com/business/ads/ ? B??c2: Thi?t k? qu?ng ³¦¨¢´Ç: c?p nh?t logo, s?n ph?m nh?n di?n, th?ng ?i?p qu?ng ³¦¨¢´Ç ? B??c 3: Ch?n ??i t??ng qu?ng ³¦¨¢´Ç ? B??c4 : Chi ph¨ª qu?ng ³¦¨¢´Ç v¨¤ l¨ºn ch??ng tr¨¬nh: ? B??c 5: Xem l?i qu?ng ³¦¨¢´Ç
T?o qu?ng ³¦¨¢´Ç
Thi?t k? qu?ng ³¦¨¢´Ç
Ch?n ??i t??ng qu?ng ³¦¨¢´Ç
Chi ph¨ª qu?ng ³¦¨¢´Ç
Xem l?i qu?ng ³¦¨¢´Ç v¨¤ x¨¢c nh?n
5 Theo d?i v¨¤ ?o l??ng ? Theo d?i b?ng Facebook Insights ? Theo d?i hi?u qu? Facebook b?ng Google Analytics
5 Theo d?i v¨¤ ?o l??ng ? Theo d?i b?ng Facebook Insights: Facebook Insights cung c?p cho c¨¢c qu?n tr? Facebook v?i c¨¢c ph?n t¨ªch d? li?u v? c¨¢c l?n truy c?p Fanpage, t? l? ph?n h?i, th?ng k¨º theo ?? tu?i, khu v?c, gi?i t¨ªnh.
Theo d?i b?ng Facebook Insights
Theo d?i hi?u qu? Facebook b?ng Google Analytics
Hocinternetmarketing.vn T? v?n h? tr?: ? YM/Skype: luckyandlove2006 ? Email: admin@hocinternetmarketing.vn

More Related Content

Facebookmarketing slide

  • 2. Facebook Marketing Bi¨ºn So?n: Nguy?n ?¨¬nh Trung Email: dinhtrung.ec@gmail.com Website: http://hocinternetmarketing.vn/ YM/Skype: luckyandlove2006
  • 3. Facebook Marketing ? 1 Gi?i thi?u Facebook ? 2 C¨¢c ?ng d?ng ti?n ¨ªch c?a Facebook ? 3 ?ng d?ng Facebook Marketing cho doanh nghi?p ? 4 Qu?ng ³¦¨¢´Ç Facebook ? 5 Theo d?i v¨¤ ?o l??ng
  • 4. 1 Gi?i thi?u Facebook ? Facebook l¨¤ m?t m?ng l??i x? h?i ?? k?t n?i m?i ng??i v?i nh?ng ng??i xung quanh h? - b?n b¨¨, gia ?¨¬nh, ??ng nghi?p, ho?c ??n gi?n l¨¤ nh?ng ng??i kh¨¢c c¨® quy?n l?i t??ng t?. Facebook cho ph¨¦p ng??i d¨´ng k?t n?i v¨¤ chia s? th?ng tin trong nhi?u c¨¢ch kh¨¢c nhau.
  • 5. 2 C¨¢c ?ng d?ng ti?n ¨ªch c?a Facebook ? Application ( ?ng d?ng ): ti?n ¨ªch cho ph¨¦p ng??i d¨´ng chia s? th?ng tin v¨¤ t??ng t¨¢c v?i nhau ? EdgeRank: M?t thu?t to¨¢n ???c facebook s? d?ng nh?m x¨¢c ??nh nh?ng n?i dung hi?n th? cho ng??i d¨´ng ? Fan / Like: ng??i d¨´ng like v¨¤ tr? th¨¤nh ng??i h?m m? c?a trang ? Friend / Friend list : K?t b?n v¨¤ danh s¨¢ch b?n b¨¨
  • 7. 2 C¨¢c ?ng d?ng ti?n ¨ªch c?a Facebook ? Group: K?t n?i ng??i d¨´ng Facebook t?p h?p l?i theo m?t ch? ?? ? News Feed: ti?n ¨ªch ng??i d¨´ng chia s?, c?p nh?t tin t?c post tr¨ºn homepage c?a m¨¬nh ? Page: m?t trang ch¨ªnh th?c cho m?t doanh nghi?p, nh?n v?t, l?nh v?c ? Profile: C?p nh?t nh?ng th?ng tin c¨¢ nh?n c?a ng??i d¨´ng ? Wall: t??ng c¨¢ nh?n c?a m?i ng??i d¨´ng ? Open Graph ( D?ng ?? th? m? ): M?t d?ng ?ng d?ng cho ph¨¦p ng??i d¨´ng b¨ºn ngo¨¤i web trao ??i d? li?u v?i Facebook ? Kh¨¢c: social Plugin, timeline, tag, ghi ch¨², s? ki?n
  • 9. ?ng d?ng s? ki?n
  • 10. 3 ?ng d?ng Facebook Marketing cho doanh nghi?p ? 3.1 Ph¨¢t tri?n Profile doanh nghi?p ? 3.2 Ph¨¢t tri?n Fanpage cho doanh nghi?p
  • 11. 3.1 Ph¨¢t tri?n Profile doanh nghi?p ? T?ng s? l??ng b?n b¨¨ (5000 b?n) ? Truy?n th?ng qua profile
  • 12. 3.1 Ph¨¢t tri?n Profile doanh nghi?p ? T?ng s? l??ng b?n b¨¨ (5000 b?n) - K?t b?n ? T? k?t b?n: 10 ¨C 20 b?n/ng¨¤y (x¨¢c ??nh r? ??i t??ng theo tu?i, khu v?c, gi?i t¨ªnh) ? L?i m?i k?t b?n t? c¨¢c t¨¤i kho?n (t¨¤i kho?n hot, t¨¤i kho?n c?a hotgirl, ng??i n?i ti?ng, ng??i c¨® ?nh h??ng) ? Ch¨² ?: N¨ºn k?t b?n v?i nh?ng t¨¤i kho?n c¨® ?? t??ng t¨¢c cao, c¨® s? l??ng b?n b¨¨ tr¨ºn 1000, c¨¢c t¨¤i kho?n c¨® ???c s? quan t?m v¨¤ theo d?i c?a nhi?u ng??i.
  • 13. 3.1 Ph¨¢t tri?n Profile doanh nghi?p ? T?ng s? l??ng b?n b¨¨ (5000 b?n) - Ph¨¢t tri?n n?i dung profile ? C?p nh?t ph?n n?i dung v? h¨¬nh ?nh vui nh?n, c?u chuy?n vui, c?p nh?t tr?ng th¨¢i h¨¤i h??c. (n?i dung k?t h?p v?i n?i dung s?n ph?m doanh nghi?p) ? Comment (b¨¬nh lu?n), like, share n?i dung, h¨¬nh ?nh c?a b?n b¨¨, t?o ghi ch¨², tags b?n b¨¨. ? Tham gia th?o lu?n t?i c¨¢c Group, Page c¨® n?i dung ph¨´ h?p v?i s?n ph?m, ng¨¤nh kinh doanh
  • 14. 3.1 Ph¨¢t tri?n Profile doanh nghi?p ? Truy?n th?ng qua profile ? Ph¨¢t tri?n n?i dung h?ng ng¨¤y ? T?o ra c¨¢c s? ki?n, ch??ng tr¨¬nh m?i b?n b¨¨ tham d? ? M?i 5 ¨C 10 t¨¤i kho?n c¨® ?nh h??ng, t¨¤i kho?n c¨® s? t??ng t¨¢c cao tham gia s? ki?n ? G?i l?i m?i l?ch s? th?ng tin s? ki?n t?i c¨¢c t¨¤i kho?n (5- 10 tin nh?n/ng¨¤y)
  • 15. 3.2 Ph¨¢t tri?n Fanpage Facebook cho doanh nghi?p ? 3.2.1 Thi?t l?p Page cho doanh nghi?p ? 3.2.2 S? d?ng c¨¢c ?ng d?ng, plugin cho fanpage ? 3.2.3 Ph¨¢t tri?n v¨¤ t?ng c??ng hi?u qu? Fanpage
  • 16. 3.2.1 Thi?t l?p Page cho doanh nghi?p ? L?a ch?n ph?n lo?i page cho b?n ? http://www.facebook.com/pages/create.ph p ? L?a ch?n t¨ºn v¨¤ danh m?c page ? C?p nh?t c¨¢c th?ng tin c?n thi?t cho page
  • 17. 3.2.1 Thi?t l?p Page cho doanh nghi?p Ch?n ph?n lo?i Page
  • 18. 3.2.2 S? d?ng c¨¢c plugin, ?ng d?ng cho fanpage ? 3.2.2.1 S? d?ng c¨¢c Plugin cho Fanpage ? 3.2.2.2 S? d?ng c¨¢c ?ng d?ng
  • 19. 3.2.2.1 S? d?ng c¨¢c Plugin cho Fanpage C¨¤i ??t Plugin: developers.facebook.com/plugins Facebook Like Button: Cho ph¨¦p ng??i d¨´ng like v¨¤ chia s? tr¨ºn facebook khi ng??i d¨´ng nh?p chu?t v¨¤o like tr¨ºn trang web. ? K?t h?p v?i Giao th?c Open Graph: m?t d?ng ?? th? m? cho ph¨¦p ng??i d¨´ng khi like tr¨ºn website s? t?o ra m?t k?t n?i gi?a trang web c?a m¨¬nh v¨¤ ng??i d¨´ng Facebook. ? T?o ???c t?i ?u cho website th?n thi?n v?i c¨¢c m¨¢y t¨¬m ki?m, v¨¤ Facebook.
  • 22. 3.2.2.1 S? d?ng c¨¢c Plugin cho Fanpage T?i ?u h¨®a n?i dung th?ng qua ?? th? m? (Open Graph ): T?o m?t v¨¤i c?p nh?t ??n gi?n v?i th? Meta tr¨ºn website c?a m¨¬nh cung c?p n?i dung cho site Facebook ? <meta property="og:type" content="article" /> ? <meta property="og:site_name" content="The Huffington Post"/> ? <meta property="og:title" content="Robert Gates on Libya" /> ? <meta property="fb:app_id" content="46744042133"/> ? og:title: T¨ºn ti¨ºu ?? xu?t hi?n tr¨ºn facebook ? og:description: M? t? t¨®m t?t n?i dung facebook ? og:type: lo?i , ??i t??ng n?i dung c?a b?n ? og:site_name: T¨ºn facebook c?a b?n ? fb:admins or fb:app_id: ng??i qu?n tr? facebook c?a b?n
  • 23. Giao th?c Open Graph
  • 24. Giao th?c Open Graph
  • 26. 3.2.2.1 S? d?ng c¨¢c Plugin cho Fanpage Facebook Send Button: cho ph¨¦p ng??i d¨´ng g?i n?i dung hay l¨ºn Facebook Facebook Comments: cho ph¨¦p ng??i d¨´ng c¨® th? comment t?i website, blog v¨¤ s? hi?n tr¨ºn trang c¨¢ nh?n c?a ng??i d¨´ng.
  • 29. 3.2.2.1 S? d?ng c¨¢c Plugin cho Fanpage Facebook Like Box: cho ph¨¦p ng??i d¨´ng c¨® th? like Fanpage c?a m¨¬nh tr¨ºn website v¨¤ blog c?a m¨¬nh hay ??t tr¨ºn website kh¨¢c. C¨¢c lugin kh¨¢c: Activity Feed, Recommendations, Subscribe Button, Login Button, Live Stream
  • 32. 3.2.2 S? d?ng c¨¢c ?ng d?ng ? IFrames Cho Facebook: t?o m?t ?ng d?ng ( Apps) li¨ºn quan t?i s?n ph?m, s? ki?n, cu?c thi, ?ng d?ng h?u ¨ªch cho ng??i d¨´ng v¨¤ ??a l¨ºn ??a ch? hosting v¨¤ c¨¤i ??t l¨ºn Iframes c?a Facebook ? T?o Iframes ? https://developers.facebook.com/apps ? ??t t¨ºn v¨¤ nh?p m? x¨¢c th?c ? C?p nh?t t¨ºn mi?n, ??a ch? ?ng d?ng v¨¤ c¨¤i ??t l¨ºn fanpage
  • 34. IFrames Cho Facebook ? C?p nh?t t¨ºn Apps
  • 35. IFrames Cho Facebook ? ?i?n m? x¨¢c nh?n
  • 36. IFrames Cho Facebook ? C?p nh?t c¨¢c th?ng tin v¨¤ ??a ch? hosting l?u tr? n?i dung apps
  • 37. IFrames Cho Facebook ? Apps s?n ph?m tr¨ºn Fanpage
  • 38. 3.2.2 S? d?ng c¨¢c ?ng d?ng ? ?ng dung: HTML Static C¨¤i ??t: http://apps.facebook.com/static_html_plus/ H? tr? thi?t k? m?t d?ng HTML t?o th¨¤nh page ri¨ºng v¨¤ add l¨ºn Fanpage. ? ?ng d?ng: HTML + Iframes + FBML http://www.facebook.com/iwipa?sk=app_19149442088927 3 Cho ph¨¦p add h¨¬nh ?nh, n?i dung t?o th¨¤nh page ri¨ºng tr¨ºn Fanpage
  • 39. ?ng dung: HTML Static ? C¨¤i ??t
  • 40. ?ng dung: HTML Static ? Ch?n ?ng d?ng v¨¤ nh?p code n?i dung ?ng d?ng
  • 41. ?ng dung: HTML Static
  • 42. 3.2.3 Ph¨¢t tri?n v¨¤ t?ng c??ng hi?u qu? Fanpage ? 3.2.3.1 T?i ?u h¨®a Fanpage v?i m¨¢y t¨¬m ki?m v?i Facebook, Google v¨¤ Bing ? 3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? 3.2.3.3 C?p nh?t tr?ng th¨¢i th??ng xuy¨ºn: ? 3.2.3.4 K?t h?p c¨¢c k¨ºnh marketing gia t?ng Fanpage
  • 43. 3.2.3.1 T?i ?u h¨®a Fanpage v?i m¨¢y t¨¬m ki?m v?i Facebook, Google v¨¤ Bing ? T¨ºn Page: Xu?t hi?n nh? m?t tag ti¨ºu ?? trong k?t qu? t¨¬m ki?m, ??t t¨ºn trang g?n li?n v?i th??ng hi?u c?a b?n v¨¤ c¨® th? k¨¨m theo s?n ph?m b?n ?ang kinh doanh ? Facebook Page URL: www.facebook.com/username/ ??t ???c t?i thi?u 25 ng??i like, h?y t?o url g?n li?n v?i th??ng hi?u s?n ph?m c?a b?n ? Page Category: X¨¢c ??nh r? l?nh v?c ph?n theo t?ng ng¨¤nh ho?t ??ng s? gi¨²p facebook nh?n ra Page c?a b?n
  • 44. 3.2.3.1 T?i ?u h¨®a Fanpage v?i m¨¢y t¨¬m ki?m v?i Facebook, Google v¨¤ Bing ? Page Info: Ho¨¤n th¨¤nh ph?n th?ng tin Page theo l?nh v?c ho?t ??ng kinh doanh c?a b?n, ?i?u n¨¤y s? ???c l?p ch? m?c v?i c¨¢c c?ng c? t¨¬m ki?m ? The Page Wall: t?o ra n?i dung s?ng ??ng c¨® gi¨¢ tr? g?n li?n v?i s?n ph?m c?a b?n nh?m thu h¨²t s? t??ng t¨¢c v¨¤ t?ng qu¨¢ tr¨¬nh l?p ch? m?c v?i c¨¢c m¨¢y t¨¬m ki?m
  • 45. 3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? Thi?t l?p m?c ti¨ºu: ? X¨¢c ??nh n?i dung cu?c thi, s? ki?n ? X¨¢c ??nh th? l? cu?c thi, s? ki?n ? T? ch?c tri?n khai
  • 46. 3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? Thi?t l?p m?c ti¨ºu: Gia t?ng l??ng fan Gi?i thi?u qu?ng b¨¢ th??ng hi?u M?t k¨ºnh qu?ng ³¦¨¢´Ç gi?i thi?u s?n ph?m Gia t?ng l??ng truy c?p v¨¤o website N?ng cao hi?u qu? b¨¢n h¨¤ng
  • 48. 3.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? X¨¢c ??nh n?i dung cu?c thi, s? ki?n S? ki?n v? h?i th?o, s? ki?n gi?m gi¨¢, ??u gi¨¢ s?n ph?m, s? ki?n v? t?ng ±ç³Ü¨¤, quay s? tr¨²ng th??ng Cu?c thi ?nh, vi?t v? m?t ch? ?? ( s?n ph?m, d?ch v?, th??ng hi?u, ch? ?? v? m?, b?n b¨¨¡­), cu?c thi li¨ºn quan t?i c¨¢c ng¨¤y l? k? ni?m: ng¨¤y qu?c t? ph? n?, qu?c kh¨¢ch
  • 50. S? ki?n nh?n ±ç³Ü¨¤
  • 51. S? ki?n nh?n ±ç³Ü¨¤
  • 53. 3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? T? ch?c tri?n khai Qui ??nh r? v? th? l? cu?c thi, s? ki¨ºn: T?o v¨¤ s? d?ng c¨¢c ?ng d?ng cho cu?c thi T?o ra c¨¢c s? ki?n nh?: gi?i thi?u s? ki?n, ch??ng tr¨¬nh, c?ng b? ng??i th¨¢ng cu?c ( tu?n, th¨¢ng, qu¨ª ). Gi?i thi?u s? ki?n cu?c thi tr¨ºn c¨¢c k¨ºnh marketing
  • 54. Th? l? cu?c thi
  • 55. 3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? T? ch?c tri?n khai T?o v¨¤ s? d?ng c¨¢c ?ng d?ng cho cu?c thi tr¨ºn Facebook S? d?ng c¨¢c plugin Facebook t? ch?c s? ki?n cu?c thi tr¨ºn ch¨ªnh website.
  • 56. 3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? T?o v¨¤ s? d?ng c¨¢c ?ng d?ng cho cu?c thi tr¨ºn Facebook S? d?ng ?ng d?ng c?a m?t b¨ºn th? 3: l¨¤ m?t trong nh?ng c¨¢ch d? nh?t ?? ph¨¢t tri?n v¨¤ ch?y c¨¢c cu?c thi, ch??ng tr¨¬nh khuy?n m?i M?t s? ?ng d?ng: http://www.involver.com/applications/ http://iframes.wildfireapp.com/ http://apps.facebook.com/static_html_plus/ http://www.facebook.com/iwipa?sk=app_191494420889273 Ph¨¢t tri?n m?t ?ng d?ng ri¨ºng Thu¨º m?t b¨ºn t? v?n ph¨¢t tri?n Facebook
  • 57. S? d?ng ?ng d?ng b¨ºn th? 3
  • 58. S? d?ng ?ng d?ng b¨ºn th? 3
  • 59. Ph¨¢t tri?n m?t ?ng d?ng ri¨ºng
  • 60. 3.2.3.2 Kh?i ??ng facebook v?i c¨¢c cu?c thi ? S? d?ng c¨¢c plugin Facebook t? ch?c s? ki?n cu?c thi tr¨ºn ch¨ªnh website. ? T¨ªch h?p Landing Page v? s? ki?n, cu?c thi l¨ºn website. ? T?o m?t Landing Page ngo¨¤i website. ? S? d?ng c¨¢c plugin Facebook t¨ªnh ?i?m cho cho ng??i tham gia: theo s? l??ng like, comment, share
  • 65. 3.2.3.2 C?p nh?t n?i dung th??ng xuy¨ºn ? C?p nh?t n?i dung m?i ng¨¤y: C?p nh?t n?i dung t?i thi?u t? 5 -10 l?n m?i ng¨¤y t?o ???c c¨¢c t??ng t¨¢c Fanpage c?a v?i ng??i d¨´ng ? T?p trung v¨¤o nh?ng ch? ?? tham gia: ??t c?u h?i, g?i l?i khuy¨ºn h?u ¨ªch, li¨ºn k?t ??n c¨¢c b¨¤i vi?t m¨¤ ng??i d¨´ng th¨ªch v¨¤ chia s? ? C¨® m?t cu?c g?i v¨¤ h¨¤nh ??ng: Y¨ºu c?u m?i ng??i b?m Like ho?c nh?n x¨¦t v? b¨¤i vi?t. ho?c xem video, v¨¤o trang web c?a b?n
  • 66. C?p nh?t n?i dung
  • 67. 3.2.3.2 C?p nh?t tr?ng th¨¢i th??ng xuy¨ºn ? Tr¨¢nh ??y vi?c b¨¢n h¨¤ng, th?ng tin qu?ng ³¦¨¢´Ç, PR qu¨¢ m?c: h?y ¨¢p d?ng quy t?c 80-20, h?y ??y 4 b¨¤i vi?t h?u ¨ªch cho ng??i d¨´ng v¨¤ 1 b¨¤i vi?t li¨ºn quan t?i s?n ph?m, th?ng tin qu?ng ³¦¨¢´Ç, PR mu?n gi?i thi?u. ? T?o ra s? h¨¤i h??c: t?o ra nh?ng n?i dung c?p nh?t h¨¤i h??c v¨¤ c¨´ng th? gi?n v?i ng??i h?m m? c?a m¨¬nh.( n?i dung h¨¤i h??c theo ch? ?? s¨¢t v?i n?i dung, h??ng ph¨¢t tri?n Fanpage.
  • 68. 3.2.3.4 K?t h?p c¨¢c k¨ºnh marketing gia t?ng Fanpage ? Nh¨²ng widget l¨ºn website c?a b?n: Facebook c¨® nhi?u ?ng d?ng Plugin c¨® s?n h?y nh¨²ng v¨¤ ??t ch¨²ng tr¨ºn website, blog c?a m¨¬nh. S? d?ng Fanbox hay Live Stream nh?m t?ng m?c ?? nh?n bi?t Fanpage ? M?i ng??i d¨´ng th?ng qua Email: c¨® danh s¨¢ch email thu th?p ???c, h?y g?i l?i m?i m?i ng??i tham gia Fanpage. ? Tr¨¢nh g?i nh?ng email ki?u: vi?t m?t l?i n¨®i: ¡° B?n h?y vi?t l¨ºn t??ng c?a ch¨²ng t?i¡±, tham gia c?ng ??ng Facebook c¨´ng ch¨²ng t?i, th¨ºm ?nh c?a b?n l¨ºn trang page c?a ch¨²ng t?i.
  • 70. 3.2.3.4 K?t h?p c¨¢c k¨ºnh marketing gia t?ng Fanpage ? T?o ch? k? email: T?o ch? k? email c¨® k¨¨m theo li¨ºn k?t tr? t?i trang fanpage. C¨® th? s? d?ng addon WiseStamp t?o ch? k? c¨® k¨¨m theo trang Fanpage ? T?o m?t video ch¨¤o m?ng ??n Fanpage: T?o m?t trang ?¨ªch h?p d?n v?i m?t ?o?n video gi?i thi?u Fanpage, gi?i th¨ªch cho ng??i d¨´ng bi?t Fanpage, t?i sao h? n¨ºn tr? th¨¤nh th¨¤nh vi¨ºn, nh?ng l?i ¨ªch ??t ???c.
  • 71. ?ng d?ng gi?i thi?u
  • 72. 3.2.3.4 K?t h?p c¨¢c k¨ºnh marketing gia t?ng Fanpage ? T¨ªch h?p t¨ªnh n?ng comment Facebook: T¨ªch h?p plugin comment facebook l¨ºn website, ng??i d¨´ng xem website h? th¨ªch s?n ph?m, d?ch v? v¨¤ ?? l?i comment. ? Khuy?n kh¨ªch ng??i h?m m? t? g?n ?nh ( tag ?nh ): c¨® nh?ng b?c ?nh vui nh?n h¨¤i h??c v? s?n ph?m d?ch v?, t?i b?c ?nh l¨ºn trang Fanpage c?a m¨¬nh v¨¤ khuy?n kh¨ªch ng??i h?m m? t? tag ?nh.
  • 73. 3.2.3.4 K?t h?p c¨¢c k¨ºnh marketing gia t?ng Fanpage ? ??ng t?i Video v¨¤ nh¨²ng l¨ºn trang web c?a m¨¬nh: c¨® m?t ?o?n video hay, h?y t?i ?o?n video ?¨® l¨ºn Fanpage, sau ?¨® nh¨²ng ?o?n video ?¨® l¨ºn website, blog. ? ??t qu?ng ³¦¨¢´Ç Facebook: ? K?t h?p v?i truy?n th?ng b¨ºn trong: ??t li¨ºn k?t trang Facebook fan h?m m? (logo) l¨ºn danh thi?p, gi?y vi?t th?, brochure, in ?n b?n tin, t?p ch¨ª qu?ng ³¦¨¢´Ç, s?n ph?m¡­
  • 74. 3.2.3.4 K?t h?p c¨¢c k¨ºnh marketing gia t?ng Fanpage ? Hi?n th? t?i c?a h¨¤ng, doanh nghi?p: Doanh nghi?p c¨® h? th?ng c¨¢c c?a h¨¤ng, h?y ??t logo fanpage ?? ng??i d¨´ng hi?u r?ng b?n c¨® 1 Fanpage ? Th¨ºm m?t li¨ºn k?t trong h? s? c¨¢ nh?n c?a m¨¬nh. ? S? d?ng n¨²t Share. ? B¨¤i vi?t tr¨ºn b?c t??ng kh¨¢c: m?t c¨¢ch tinh t? ?? ??t ???c kh? n?ng hi?n th? nhi?u h?n cho trang fanpage l¨¤ th¨ºm m?t th? @ cho trang fanpage khi vi?t tr¨ºn c¨¢c b?c t??ng c?a b?n b¨¨.
  • 75. 4 Qu?ng ³¦¨¢´Ç Facebook ? 4.1 ?u ?i?m qu?ng ³¦¨¢´Ç Facebook ? 4.2 Nh??c ?i?m qu?ng ³¦¨¢´Ç Facebook ? 4.3 M?t s? l?i khuy¨ºn ? 4.4 C¨¢c b??c mua qu?ng ³¦¨¢´Ç Facebook
  • 76. 4.1 ?u ?i?m qu?ng ³¦¨¢´Ç Facebook ? Facebook cho ph¨¦p qu?ng ³¦¨¢´Ç c?a b?n ???c nh?m m?c ti¨ºu v¨¤o ??i t??ng r?t c? th? ? ??n gi?n v¨¤ d? d¨¤ng s? d?ng m¨¤n h¨¬nh thi?t k? qu?ng ³¦¨¢´Ç ? C¨® c? 2 h¨¬nh th?c th?ng th??ng: CPM, CPC ? R?t t?t cho x?y d?ng th??ng hi?u v?i chi ph¨ª r?t th?p ? C¨® th? ph¨´ h?p ?? x?y d?ng tr¨ºn trang fan v?i cho chi ph¨ª th?p ? C¨® th? t?o ra h¨¤ng tri?u hi?n th? trong m?t v¨¤i gi?y
  • 77. 4.2 Nh??c ?i?m qu?ng ³¦¨¢´Ç Facebook ? Ch? c¨® m?t k¨ªch th??c banner qu?ng ³¦¨¢´Ç: kh?ng c¨® k¨ªch c? kh¨¢c nhau v¨¤ h¨¬nh d?ng c?a qu?ng ³¦¨¢´Ç. Ngo¨¤i ra ch? xu?t hi?n tr¨ºn b?ng ph? v¨¤ kh?ng c¨® trong n?i dung ? T? l? CTR th?p ? Qu¨¢ tr¨¬nh ph¨º duy?t ch?m ? Nhi?u l¨²c kh¨® kh?n trong vi?c x¨¢c ??nh chi ph¨ª cho m?t CPC
  • 78. 4.3 M?t s? l?i khuy¨ºn ? L?i khuy¨ºn khi s? d?ng qu?ng ³¦¨¢´Ç Facebook: ? S? d?ng nh? m?t d?ng ti?p th? gi¨¢n ti?p, c¨® th? d¨´ng h¨¬nh th?c CPC li¨ºn t?c nh?ng chi ph¨ª ? m?c ?? v?a ph?i ? H?n ch? d¨´ng h¨¬nh th?c CPM ? S? d?ng nh? m?t c¨¢ch ?? t?ng ?? nh?n bi?t, chi?n d?ch truy?n th?ng ( v?i nh?ng th??ng hi?u t?t s? c¨® nhi?u l?i th? ) ? B?t ??u v?i m?t ??i t??ng h?n ch? ? N¨ºn x?y d?ng th??ng hi?u v?i trang Fanpage.
  • 79. 4.4 C¨¢c b??c mua qu?ng ³¦¨¢´Ç Facebook ? B??c 1: B?t ??u: http://www.facebook.com/business/ads/ ? B??c2: Thi?t k? qu?ng ³¦¨¢´Ç: c?p nh?t logo, s?n ph?m nh?n di?n, th?ng ?i?p qu?ng ³¦¨¢´Ç ? B??c 3: Ch?n ??i t??ng qu?ng ³¦¨¢´Ç ? B??c4 : Chi ph¨ª qu?ng ³¦¨¢´Ç v¨¤ l¨ºn ch??ng tr¨¬nh: ? B??c 5: Xem l?i qu?ng ³¦¨¢´Ç
  • 81. Thi?t k? qu?ng ³¦¨¢´Ç
  • 82. Ch?n ??i t??ng qu?ng ³¦¨¢´Ç
  • 83. Chi ph¨ª qu?ng ³¦¨¢´Ç
  • 84. Xem l?i qu?ng ³¦¨¢´Ç v¨¤ x¨¢c nh?n
  • 85. 5 Theo d?i v¨¤ ?o l??ng ? Theo d?i b?ng Facebook Insights ? Theo d?i hi?u qu? Facebook b?ng Google Analytics
  • 86. 5 Theo d?i v¨¤ ?o l??ng ? Theo d?i b?ng Facebook Insights: Facebook Insights cung c?p cho c¨¢c qu?n tr? Facebook v?i c¨¢c ph?n t¨ªch d? li?u v? c¨¢c l?n truy c?p Fanpage, t? l? ph?n h?i, th?ng k¨º theo ?? tu?i, khu v?c, gi?i t¨ªnh.
  • 87. Theo d?i b?ng Facebook Insights
  • 88. Theo d?i hi?u qu? Facebook b?ng Google Analytics
  • 89. Hocinternetmarketing.vn T? v?n h? tr?: ? YM/Skype: luckyandlove2006 ? Email: admin@hocinternetmarketing.vn