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Web?:2011 04 16 Yoon kyoung A

? ?Facebook? ?? ?? Open APIOpen IDOpen GraphOpen Graph ProtocolGraph APISocial PluginOpen Graph???????? :D 2/20

Open API2007.5 : Facebook Platform ?? , F8 ?? F8? ?? 6???????????? ?? ?1???????2?? ???1??????9,000???? ?? (?? 2,400??)Myspace? ??? ?? 1?? ?? ??? ?? 1.13/20

Facebook PlatformFacebook???3?, 35% ?? 1.135%4/20

Open ID2008.12 : Facebook Connect (FBConnect) ??? ???? ???? Facebook? ???? ? ?? ??? API???? ???(Data Portability) ? ??? ???Facebook? ??? ? ????? Facebook???? ??? ??? ????? ??? ?? ?? ?? 1.25/20

Open ID: Facebook Connect?? ?? Facebook Connect 100 ?? ????1? ? ? 80,000? ???? ??? ?????? ???Google: Friend ConnectMyspace: Data Availability??: ??? API? ???? ???? ????? ?? ???? Facebook? ???? ??? ??? 1.26/20

Open Graph2010.4 : ‘Social Graph’??? ?? ‘Open Graph’? ??Social Graph : ???? ???? ??? ??? ?? ??? ???? ????Open Graph : ?? ????? ??? ?? social graph? ??? ??? ? ??? ??? ??? ??? ??Open Graph ProtocolGraph APISocial Plugin 1.37/20

Open Graph Open Graph ProtocolMarkup tag? ???? Facebook ecosystem ?? object ????Graph API3rd party?Facebook???? ???? ??? ???? Facebook API? ????Social Graph data?? ??? ??Social Plugin??? ???? ????? Social Graph?Facebook? Social Graph? Plugin??? ?? 3rd party? ??? HTML ?? ??? Facebook? ?? ??? ????? ?? ??? ?? 1.38/20

Open Graph plugins – example 1.3Like button3rd ????? ????Facebook???? ??Like? ??? ????? ??? ???? ??? Page? ????? ‘News Feed’ ?News Feed ???Facebook??? ??? ???? ??? ?? ??? ?? ??? ?? ??? ???? ???? ??? ??? ??? ??? ??? ? ? ??? ? ???, Facebook? 2006? 9? ????? ??? ???? 2010? 2? 23??? ??? ?????. 10/20

Open Graph plugin – example 1.3http://store.levi.com/11/20

3rd ???????? ??? ??? ? ??!!12/20

http://developers.facebook.com/docs/reference/plugins/like/Get Like Button Test13/20

So..What does Facebook want to do through the Open Graph ?!14/20

“We are building a web where the default is social.”“From now on, any website can become part of the Facebook ecosystem, outside of Facebook.com ”15/20

Open Graph ?? – “Web? ???”“Instant Personalization”??? ???(MS’s Docs.com, Pandora, Yelp ?)? ???? ??? ???? ??? ???? ??? ? ???? ???? ???? ?? ??? ???? ????? ??? Social Graph ?? ex) Pandora- ??? & ??????? ???? ??? Social Graph? Open Graph??? ? ?? ???, ??? Social Graph? ?? ??? ? ??? customizing ?? ? The Open Graph is your “portable user” 2.116/20

Open Graph ????????? ?? ?? VS ??? ? ???????? ?? Facebook???????? ??(opt-in)/??(opt-out)? ??? ?????? ???? Facebook? ???? ?? ?? ?????? ???? ??? ???? ??? ??? ????? ? ?? ????Open Graph - Social Plugin??????? meta data (?? ???) ??Facebook? ?? ??? ???? ??? ??? ??????? ?? Semantic ?? ?? ??2.217/20

???..Facebook? ?? ??Open API Data Portability (Facebook Connect) User Portability (Open Graph)Facebook? ?????? 5??? ?? ????? ?? ???? social Plugin ????? ??? ??How many WHATs ? WHAT from WHO 3.Facebook is Social Utility tool not SNS (Social Network Service) 18/20

Referencehttp://developers.facebook.com/http://developers.facebook.com/pluginshttp://developers.facebook.com/docs/opengraphFacebook’s future – The Open Graph, Quentin Mahe Digital Strategist????????????- INSIDE SOCIAL WEB ‘ blogSERI ?? ??- ????? ??? ???? ????, ???, ???????http://www.digieco.co.krhttp://www.ibm.com/developerworks/kr/library/x-androidfacebookapi/index.htmlhttp://dalinaum-kr.tumblr.com/post/1647936332/facebook-is-considered-harmfulhttp://www.facebook.com/notes/yoonbongs-ios-simple-tip/tip-facebook-api-sayongsi-gandanhan-tib/157032024337163http://www.theireyes.com/?tag=%EA%B7%B8%EB%9D%BC%ED%94%84apihttp://www.bloter.net/archives/35275 :D19/20

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