Facetones Case Study
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Facetones is an app developed by Vringo that creates video slideshows of friends' Facebook photos to display when receiving or making calls. BlueVia helped Vringo launch Facetones across Telefonica's global markets by providing a single platform for development and integration with advertising APIs. This allowed a fast approval and launch process. Telefonica then promoted Facetones on social media networks like Twitter, Facebook, and Tuenti to market the app to customers.
Facetones Case Study
- 2. BlueVia What is Facetones? Facetones, developed by Vringo Inc, creates an automated video slideshow using friends photos. It then plays this video each time a user makes or receives a call. Facetones will initially connect with Facebook速, the worlds leading social media site, providing a significantly enhanced mobile experience for those who use social media as a means of communication. Facetones will support other social networks and photo sites in the near future. Facetones is initially ad-supported, but will later be available for purchase.
- 3. BlueVia Features Automatic matching of Facebook friends and address book contacts Plays slideshows composed of your friends Facebook pictures when your friends call. Plays slideshows composed of your friends Facebook pictures when you call them. Manual matching of Facebook friends with address book contacts. Periodically updates the pictures displayed in the slideshow with your friends latest Facebook pictures.
- 4. BlueVia How is BlueVia helping Facetones? Our Facetones application was launched using Telefonicas new BlueVia developer community, According to Andrew Perlman, President of which provided us with a Vringo Inc, single platform to work across Telefonicas global footprint Telefonica helped us launch Facetones across their global footprint using its new BlueVia developer community. It provided us with a single Andrew Perlman launch platform. BlueVia provided an exceptional President of Vringo Inc. development environment, including seamless integration with their advertising APIs and their Movistar app store. The successful experience made us eager to work more closely with BlueVia on future projects.
- 5. BlueVia Why was BlueVia a great experience for Vringo? BlueVia provided a low-friction API that allowed Vringo to display adverts within its applications. After integration, Vringo went through the speedy approval process. It took only one week to go live in four Telefonica European markets - a process that might take months in a standard carrier environment. Now that the app is live, BlueVia staff are collaborating with Vringo to promote the app across the storefronts.
- 6. BlueVia How did Telefonica help to market Facetones? Social Networks: Social Networks Telefonica promoted the Facetones application to its Movistar Spain customers using its accounts on Twitter, Facebook and Tuenti, Spains largest Twitter: 31,275 Followers social network. Social media marketing is now an important part of the marketing strategy used by Telefonicas businesses, including Movistar and Facebook: 94,546 fans O2. These channels are an ideal way to promote applications built by our BlueVia partners, especially for socially-enabled applications like Facetones. Tuenti: 569,712 users
- 7. BlueVia For Press and Media Enquiries: 33 Digital BlueVia@33-digital.com +44 (0)20 7608 2500